Adam Sherk

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Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Adam Sherk

But from a media relations perspective this reminds me of the “if a tree falls in the forest” saying: If an article about your company or client is behind a paywall and no one is around to read it, does it make an impact? Has anyone ever framed a good comment thread from a company blog, or a collection of “likes” on a Facebook Page?

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Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Will people who weren’t willing to buy news on an iPhone be sold on the idea just because the text is bigger and the photos are prettier? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Apple takes chunks of the revenue from those first two options.) I’d be surprised.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Bruce – It seems like when a company doesn’t quite know how to describe their product/service, they go with “solution.&# The numbers are a little skewed on that one because there were releases from companies with “Synergy&# in their name. It’s tough because part of our company name is ‘Innovative.’