Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Adam Cohen
JULY 16, 2010
Is anyone buying more?&# I can’t imagine anyone wants to hear about integration of paid and earned media again, or how ending the video effort quickly adds to the mystique and likelihood of a successful follow-up. I’m also not going to call out the people who are asking, “But is it making Old Spice fall off the shelves?
Adam Cohen
SEPTEMBER 28, 2010
Greg outlines the contrast between mass and interruption-based marketing with several examples of companies that have engaged in deep relationships with a select few. I wouldn’t mind some internal strife along the way – an advocate who said something negative in a Youtube post and how the company responded or failed. Some Criticisms.
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