Kikolani

MARCH 22, 2013

Klout for Business Aims to Help Brands Reach Social Influencers – At long last, Klout has rolled out its social-scoring service to businesses, allowing companies to better understand who their top influencers are online. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems.

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Mashup Resources Klout FeedBlitz 128

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. But did anyone buy a jacket as a result?

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Influencer Klout How To Blogger 157

Janet Fouts

OCTOBER 4, 2010

How much Klout you have is one way to measure it. That action could be a response, sharing with their network, donating to a cause, buying your book or product or translating your words into an action you never conceived of. Social media is all about community and community is about sharing.

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Social Capital Klout Social Networking Communities 134

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign. JF : Hyper-targeting.

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Social CRM Influencer Klout Social Media 134

Waxing UnLyrical

DECEMBER 4, 2010

Buying whose life back, exactly? It took me a while to realize that this clocks up the total amount donated both to buy back the celebs’ digital lives (I feel nauseated just writing that), as well as those of regular Joes and Jills who’ve been inspired to “sacrifice&# their own DDs as well.

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Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Highlight your company’s community involvement. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else.

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ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 18, 2012

If you’re an agency or a freelance community manager, you might need to manage several calendars. Aside from simply pinning things like “recipes to make” and “gadgets to buy,” Pinterest is a great tool for storing ideas and inspirational articles, especially if you’re a part of a collaborative team.

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Tools Products Social Media Collaboration 158

Techipedia: Tamar Weinberg

AUGUST 31, 2011

I know Klout thinks otherwise, but I got more value from Mashable’s 8 users and the influential bloggers 19 users who wrote blog posts reviewing our product in detail than any of the coverage due to the press release. c) Influence is so nebulous that it is better not worth measuring. Image credit: Sean MacEntee. [ Like this post?

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Press Release Patterns Marketing Klout 142

Razor Social

NOVEMBER 29, 0002

This doesn’t means to say they are not interested and they won’t buy from you. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. What changes have happened on the platforms that means you need to change?

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Analytics Social Media How To Analysis 89

Techipedia: Tamar Weinberg

AUGUST 2, 2011

The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested. He’s the president of Human Business Works , an online education community for small businesses. Chris Brogan. Like this post?

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Tools Tips Marketing Social Media 277

ProBlogger

SEPTEMBER 26, 2011

The people in a profitable niche for major companies tend to be decision makers, consumers or influencers in the buying process, for either highly priced items (like cars, technology, travel or finance), or highly consumed items (like food, health products, household goods). You’ve built a community. Your community is highly engaged.

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Company Travel Airlines Blogger 49

Diva Marketing Blog

NOVEMBER 16, 2011

From Klout scores to Twitter followers, many people are struggling with the idea of importance. That’s the power and freedom of new media and self expression is the ante to buy into any social network. Communities such as this are designed to channel self-expression into forms of collaboration.

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Klout Social Media Social Networking Influencer 78

Diva Marketing Blog

MAY 9, 2016

We realized we had to move all these amazing folks out of spreadsheets and bring them into a community. That’s when we launched Everywhere Society – which is a community of influencers who work with our agency and opt in for brand campaigns. And it really is a community.

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Diva Marketing Blog

MAY 9, 2016

We realized we had to move all these amazing folks out of spreadsheets and bring them into a community. That’s when we launched Everywhere Society – which is a community of influencers who work with our agency and opt in for brand campaigns. And it really is a community.

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Influencer Marketing Fashion Campaign 40

Convince & Convert

JULY 6, 2012

” Either that or they’re just sitting back collecting numbers, waiting for somebody to buy them. Is it a community? But anyways, my background really is very diverse, but I’ve always had a consistent theme throughout that it involves in some way, people or community. Don’t buy a list. Eric : Yeah.

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LinkedIn Twitter Hosting Social Media 114

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense.

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Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost.

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Social Media Marketing Social CRM Consultant 128

Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent. Klout is the Alexa ranking of social media.

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Klout Social Media Conference Influencer 114

Convince & Convert

AUGUST 24, 2012

Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. People are starting to buy the courses. You need to go buy this course.” It’s about what the company says or what the community says. One of them is sort of consumer engagement apps. Jay : Yeah.

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Social Media API Training Class 115

Convince & Convert

MAY 24, 2012

Did you buy, Jim? Jim : That leads me to believe… what you said right there though is that are people buying the stock because they’re fans, or are they buying it because they’re a good business decision? I deal a lot with the human brain, psychology, why people buy, why people click, why people choose.

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Waxing UnLyrical

FEBRUARY 27, 2011

More specifically, we’ve talked a lot about Klout. But mostly Klout. 4 keys to increasing your Klout score , by Trey Pennington. Klout needs to target and segment for it to work , by Gini Dietrich. But this is exactly why I get worried when people take Klout scores at face value. He got clout. What about you?

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Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

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Press Release scribd Social Media Film 111

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). Surprised to see my name is in that Klout chart! The standard charts and graphs are entirely useful. No problem.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

MARCH 22, 2012

Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I’m not looking at Klout scores.

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Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I’m not looking at Klout scores.

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Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

AUGUST 28, 2012

Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. Five Types of Social Media Influencers by Intelegia. It’s the gift that keeps on giving.”

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Social Media Tips Tumblr Wikipedia 207

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

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Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 9, 2012

Synthesio is a powerful, professional social media monitoring system that combines technology with human assistance for global brand reputation monitoring, topic monitoring, influencer rating and social community mapping. Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement by WindMill Networking.

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Review Tools Social Media Klout 200

Techipedia: Tamar Weinberg

JULY 7, 2010

If I wanted to shout it out, I’d buy a billboard over the Strip in Las Vegas. People are flocking to sites like Twitter and Facebook and other communities because they are online communities where they can learn from and hang out with their peers. Twitter is a community and you’re a member of the congregation.

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Social Media Klout Influencer Feed 251

Webbiquity SMM

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. According to Tom Grant , Ph.D, You expand it.”

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Twitter B2B Crowdsourcing Hubspot 196

Hootsuite

MARCH 31, 2020

Click-through rate, abbreviated CTR, is a measure of how many people who view a social post, ad, or other piece of content click through to read more, buy, or take some other action. Community manager. Community managers help develop professional and brand-focused social relationships by monitoring and engaging with fans and followers.

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List Social Media HootSuite URL 145

Convince & Convert

JULY 9, 2010

I recently got chose as an influencer by Klout ( [link] ) and Virgin Airlines to take a free round-trip flight. Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm. link] 40deuce Taking it from the online to offline is always great to make the whole “influencer&# thing more real.

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Influencer Ustream Authentication Social CRM 123