Waxing UnLyrical

MARCH 6, 2013

“Oxfam’s Behind the Brands campaign aims to provide people who buy and enjoy these products with the information they need to hold the Big 10 to account for what happens in their supply chains. I may have to stop buying my “Indos” and tea! Based in the Washington, D.C., Wouldn't you like to be in her kitchen?

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Twine Brands Policies Campaign 246

Waxing UnLyrical

DECEMBER 18, 2012

Frankly, just the fact that the book is the product of Kanter/Paine should make you go buy it. As a side benefit of reading this post and buying the book, you should also subscribe to his blog. So please, go buy Measuring the Networked Nonprofit. But if you need a few more reasons, here are 10: 1. Well, this is the second one.

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Case Study Consultant Buy Study 208

Waxing UnLyrical

JANUARY 4, 2012

One that is important to the nonprofit community is the.ngo domain (pretty obvious why, right?). Public Interest Registry (PIR) is the nonprofit organization that currently manages.org – the domain that has served the nonprofit community for more than 25 years. So it’s the natural choice for managing the.ngo domain.

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Organization Communities Buy Groups 174

Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. The micro influencer is often more motivated to share knowledge and relevant information with their community. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. You need to do the same with an influencer.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

DECEMBER 17, 2012

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. ” In fact, do yourself a favor; buy two copies, one for yourself, and one to give away.

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Video SEO Consultant B2B 199

Waxing UnLyrical

APRIL 3, 2013

Get back into shape or buy more Spanx. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Geoff Livingston has done a great job of summarizing all the videos here , so you can watch them all from there. And mine is below. For heaven’s sake, woman.

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Vocus Film Consultant LinkedIn 212

Waxing UnLyrical

DECEMBER 23, 2011

One that is important to the nonprofit community is the.ngo domain (pretty obvious why, right?). Public Interest Registry (PIR) is the nonprofit organization that currently manages.org – the domain that has served the nonprofit community for more than 25 years. So it’s the natural choice for managing the.ngo domain.

Organization 165

Organization Communities Buy Groups 165

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. Use that to your advantage.

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Organization Tips Hashtag URL 267

Waxing UnLyrical

MAY 24, 2018

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” You have to be “engaging, useful and relatable,” he says. Win it all and the party is on us.

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Creative Commons Conference Sports LinkedIn 242

Waxing UnLyrical

AUGUST 10, 2016

For food and beverage companies, people will likely want to see what they’re consuming before they buy. Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real. That’s why a lot of brands leverage user generated content (UGC).

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Content UGC Loyalty Hotels 100

Waxing UnLyrical

MAY 17, 2013

What You Don’t Want Me Thinking When I Buy From You. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Here are five posts looking at the importance of customer service (including its importance in public relations). On Falling in Love…and Public Relations.

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Wikimedia Loyalty Consultant Resources 192

Waxing UnLyrical

MARCH 15, 2013

But when working on your social media policy, or crisis communications plan, getting buy-in from the legal department at the start is a much smarter way to go. In PR : Work as a community manager, or have a component of community management as part of your responsibilities? ” ~ Romeo and Juliet, Act II, Scene III.

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Consultant Flickr Policies Communities 279

Waxing UnLyrical

OCTOBER 28, 2016

On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. If no engagement from the community, numbers mean nothing #measurepr. LISTEN #measurepr. They may often be different. justsayno #measurepr. Even number of followers.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

MARCH 11, 2016

Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. shonali A4: Depends on how much buy-in you have. A3: The C-suite cares about the bottom line, so should you. shonali A3: connect to biz objectives. measurepr.

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Meeting Comparison Banking Retail 100

Waxing UnLyrical

APRIL 9, 2013

I know that you cannot buy Facebook shares with Zynga currency. Author information Jim Dougherty Community Manager, Writer & Social Media Guy at Leaders West Consulting Jim Dougherty is chief writer and ringleader at leaderswest.com, a social media and technology blog that sometimes veers into the bizarre but never into the mundane.

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Exercises Flickr Consultant Meeting 244

Waxing UnLyrical

JUNE 26, 2015

As publisher@commPRO the mission=empower our community thru content. Content and communications has always been a part of the equation. measurePR community member James Breen also chimmed in: A3: I always find humour or levity a great tool for impactful video #measurepr. A1 I’m a marketer. As did Samantha M. :

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Content Journal Adwords Consultant 100

Waxing UnLyrical

MAY 15, 2018

Future survey topics to explore include additional probing on communications research and measurement as well as strategy and the effects of technology on corporate communications and PR – especially distinguishing between free tools and those which require additional buy-in or budget approval.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

OCTOBER 24, 2016

I’m currently working as the Director of Communications and Marketing at Teach For America – New York. In my opinion, Social PR has become the key to connect with and influence communities and to succeed in business. Why do you care about Social PR? I am obsessed with storytelling. What’s your secret Social PR Superhero power?

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Delicious Banking Sports Education 100

Waxing UnLyrical

JUNE 10, 2015

Who Will Buy What You Are Selling? One important clue to your target audience is who currently buys your products, or reads your online materials. You should also know a great deal about their motivations, interests, and buying habits. Image: damedeeso/ThinkStock. Who would use this kind of product? Why are they using it?

Content 100

Content Case Study Consultant Buy 100

Waxing UnLyrical

APRIL 6, 2016

Don’t buy influence, build it. Influencers typically feel a strong sense of responsibility towards the community that they’re a part of. So it’s important that you don’t treat influencer engagement like a buy-out. Identify the people who wield an influence over your audiences’ buying decisions.

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Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

APRIL 29, 2016

And maybe some of them even buy stuff. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Heck, you even give the vendors a cut to come to your marketplace, rather than someone else’s.

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Influencer Banking Consultant Training 100

Waxing UnLyrical

MARCH 4, 2013

But am I going to rush out and buy his books, or stand in line to see him speak (again)? Civility builds community. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. And I think if you polled the attendees, most would say the same.

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Conference Storify Eventful Consultant 196

Waxing UnLyrical

MAY 27, 2015

It understood, decades ago, that something powerful was on the horizon; long before buying organic was cool, or even a “thing.” Whole Foods has positioned itself as a leader; it’s not just the corner market and a place to buy food. She spent years advising small businesses and mentoring youth in her community.

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Buy Flickr Apple Authentication 100

Waxing UnLyrical

NOVEMBER 18, 2016

And this is what she said about her experience with the Master Course thus far: “I work at a large nonprofit and part of the challenge is getting everyone to understand what I do and to get buy-in from them. ” Did you read that? Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Course Banking Organization Consultant 100

Waxing UnLyrical

JUNE 5, 2018

On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Let your data explain the need!

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

JANUARY 25, 2016

Why: “Business owners need a strategy that will enable them to understand the value that they bring to the market, and to ultimately target an audience of buyers that will need and buy their products and services,” writes Dave Wakeman. How do you approach your business’ strategy development? Based in the Washington, D.C.,

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Strategy Consultant Software Campaign 100

Waxing UnLyrical

OCTOBER 31, 2016

Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). I love it so much I’m even more apt to buy Dove products just because of that campaign. (I

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Authentication Delicious Campaign Course 100

Waxing UnLyrical

AUGUST 4, 2011

As PR and marketing professionals, it’s our job to know that a well-crafted message does two things: gets the attention of our intended audience, and persuades our audience to take an action (buy, click, or share something). Recruit members of the community to help share your message. Consider these tips for crafting your message: 1.

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

NOVEMBER 9, 2015

If you’re buying a particular product, it says something about you,” says Lisa Caprelli as she introduces some things to think about if you’re “wondering why branding matters.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Conference Construction Consultant Training 100

Waxing UnLyrical

MARCH 21, 2012

is to increase sales, obviously you need them to buy more of your product/service, or more people to buy it, or both. For a nonprofit organization, for example, it might be to increase members of an online community… because those are the people it can start trying to convert into members/donors.

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URL Campaign Exercises Analytics 226

Waxing UnLyrical

APRIL 27, 2015

But heading out to buy a teddy bear doesn’t always have the desired effect. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 10 worst things to donate after a disaster. Why: We all want to help when disaster strikes. From HowStuffWorks.

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How To Hotels Consultant Training 100

Waxing UnLyrical

APRIL 8, 2013

A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Sandra Fathi (@sandrafathi) April 2, 2013. John Trader (@John_Trader1) April 2, 2013.

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B2B Consultant Flickr ROI 207

Waxing UnLyrical

JUNE 19, 2013

For the most part, I don’t buy that. The actions of individuals, in their communities, control how their neighborhood evolves. We have been brought up to believe that Governments know what’s going on, that they have a plan, and that their actions can actually make a difference. So, who does bring about change?

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Construction News Company LinkedIn 182

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that.

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Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

MAY 9, 2011

People want to interview me, people want to collaborate, people want to buy ad space and design t-shirts and talk about some major, MAJOR business and who the hell ARE these people? Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Where did they come from? It’s magical.

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Hotels Flickr Fashion eBook 125

Waxing UnLyrical

JULY 15, 2011

.&# If the show and overall experience sucks, there’s a huge potential downside, by the initiators doing exactly what Arena would not want them to do, and discourage people from buying tickets. So the next time you’re embarking on a campaign, see if Chad’s approach can help you reach the community you need to reach.

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Vocus Foursquare Campaign Influencer 198

Waxing UnLyrical

AUGUST 29, 2010

This assumes that while I was sipping my morning tea on my deck, Back Yard Squirrel hasn’t chucked an acorn or several my way to brain me into buying a new bird feeder he can get into. I hope I will be on my way to Luray Caverns. He broke the last one. Cheeky little booger, isn’t he? These fine folk did: Jan.

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Travel Postrank Tourism Blogroll 125