Socialized
DECEMBER 6, 2009
If someone who is already a poor writer buys off on this idea of writing without rules, then already bad writing will become unintelligible. If, on the other hand, you are in marketing, public relations, or even accounting or real estate, your writing is meant to convey something. Here’s the problem.
Socialized
JANUARY 22, 2010
Guy Kawasaki once said that one measure of a company’s commitment to the Macintosh community was whether the CEO could be found in the company’s Macworld booth. Corporate communicators who approach social media initiatives with logic instead of emotion will avoid the perils posed by buying into the mythology.
Socialized
OCTOBER 24, 2009
based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. On the home page of its regular web site is a link titled Community Hub , which leads to the company’s blog as well as providing links to its Facebook , Twitter and YouTube accounts.
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