Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Listening to stakeholder communities is an important piece too. Social media is increasingly integrated with e-commerce.

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Zuck’s facts about Facebook

Sherrilynne Starkie

Customers stop buying. In such cases, the ‘Mea Culpa’ is the tried and true communications strategy of choice. He wants people to connect with friends, family and community. Often when someone has a PR problem, they call people like me to help them fix it. The media are reporting on it. People are talking about it online.

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Trending Sources

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Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

Greg Gutfield, host of Fox’s Red Eye program, called Carrey a ‘dirty stinking coward’ and said the video made him want to go out and buy a gun. The role of artists in society has always been, in part, to provide social commentary as a reflection of our community and culture. Sysomos gives the sentiment a 68% favourable score.

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Top Five: YouTube’s fake news fight

Sherrilynne Starkie

Users can 'buy now'. Users have been able to experiment with lens creation tools since last year, now they can unlock their creations to be shared with the community. Facebook is testing the use of AR for product ads in the news feed. Richer experiences mean better, more effective ads. Lens Explorer is available on iOS only.

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Get organized with a content calendar

Sherrilynne Starkie

It will also help get full buy-in for the editorial direction too. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. It’s a good idea to include your whole team in formulating an editorial calendar. A content calendar will allow you to be smarter.

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Use an editorial calendar for content marketing

Sherrilynne Starkie

This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. It will also help get full buy-in for the editorial direction from the whole team. Which stories will run when and where? Content.

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Do John Naisbitt’s Megatrend predictions still hold true for 2018?

Sherrilynne Starkie

The move away from national economies towards a global one forcing the adjustment to a world of interdependent communities. They expand their ranges of influence by buying competitors and branching into new realms such as the driverless vehicle.) . Eroding hierarchies give way to social networks as a way of solving community problems.

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