Mindjumpers

OCTOBER 1, 2010

Here is what you can learn from the company to achieve a more engaging and growing community. You want your community to grow bigger and you want people to recommend it to their friends. It’s in peoples’ nature to be part of communities – so let them be a part. Among other things, you can go to the “Style Guide” or “H&M TV”.

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Social Media Fashion Disqus Communities 279

Mindjumpers

JUNE 22, 2012

The main purpose of the Skittles Blue campaign was to launch a new colour of Skittles’ sweets and to create a hype in the UK market of people increasingly eager to buy it. By having a character to follow and involving fans in the process of launching a new product, Skittles created a feeling of community belonging amongst fans.

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Facebook Transportation Campaign Study 267

Mindjumpers

DECEMBER 14, 2010

Etsy is a community as well as a company, and their mission is to enable people to make a living making things and connect producers with buyers. Furthermore, the Etsy community spans the globe with buyers and sellers coming from more than 150 countries, and their sellers number in hundreds of thousands. What is Etsy?

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Social Media Applications Technorati Social Networking 220

Mindjumpers

DECEMBER 6, 2010

Among these are celebrities like Lady Gaga, Elijah Wood and Conan O’Brian who all have built up strong and loyal communities which they feed with an awesome use of social media presence. All of these celebrities have huge communities and therefore great influence. The date when 18 of the world’s top tweeters died. At least digital.

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Social Media Technorati Fashion Campaign 220

Mindjumpers

MARCH 22, 2011

The fact that Starbucks really makes an effort in social media, tries to involve fans and also does a lot to make the buying process easier for the stakeholders is something that is reflected in the rising number of “likes”. 4) Building community and using channels. 2) Listening to audience. 3) Learning about audience.

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Facebook Case Study Overview Social Media 258

Mindjumpers

FEBRUARY 26, 2014

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Local community manager Kiran Larange shares his knowledge.

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Social Media MySpace Trends Energy 113

Mindjumpers

SEPTEMBER 7, 2010

Each of these profiles gives us a chance to connect with new communities in different ways, but each network needs to be managed and updated. 2: Get vanity URLs Start by scooping up vanity URLs on sites like Facebook and Twitter and buy your domain name. With so many online profiles, it is obvious that several questions might arise.

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Social Media Tips Marketing Domain Name 247

Mindjumpers

MAY 4, 2011

The advertising you might be buying into, yes, that does only cost you less than $5-10 in total. Ideally a brand should want its community to grow organically because it is the most sustainable way of ensuring your fans stay loyal to the brand. The actual cost now, for one specific individual social activity (i.e.

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Social Media Cost Resources Advertising 258

Mindjumpers

NOVEMBER 3, 2010

They see communities, people like you and me, influencers, loyal customers and social network users as extensions of their sales and marketing force. This is natural, give the fact that people increasingly use various channels as well and their sharing, information and even buying behavior is very complex and integrated.

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Social Media Marketing Influencer Technorati 216

Mindjumpers

NOVEMBER 2, 2012

How to buy into this behaviour as a brand. To make the map as precise as possible, it has integrated YouTube, so that videos uploaded by the platform’s users concerning the hurricane are shown on the map. Furthermore, the map showed already installed webcams that gave the users a real-time view of the different locations.

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Social Media Groups Groups Google 266

Mindjumpers

DECEMBER 9, 2015

Social media platforms have been a melting pot for running promotional campaigns for e-tailers understanding the different user behavior attributes, interests and changing buying behavior patterns.

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Social Media Trends Mobile Social Networking 100

Mindjumpers

MARCH 27, 2013

In this post, I present 3 key points to include when creating content for social media to ensure that your content will make sense for your community and your brand strategy. Think of why you share the given piece of content – what would you like to convey and how should your community use it? Without any connection to your brand.

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Content Patterns Communities Loyalty 264

Mindjumpers

NOVEMBER 14, 2012

The main difference between social media consumers previously versus today is in the nature of their expectations towards brands’ interaction and participation in communities on social networks. Nurturing a community. Consumers do not join a Facebook community to learn more about a product from the mouth of the brand per se.

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Meeting Social Media Social Networking How To 267

Mindjumpers

NOVEMBER 9, 2012

In this case: When they are deciding on which bar to visit, which beer to buy, who to drink it with etc. Having a Community Means Having a Brand: Listen to Feedback! But it is also a great example of how to interact with consumers while they are actively engaging with your product. Guiding the customers to the product.

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Mobile GPS Examples Buy 234

Mindjumpers

NOVEMBER 10, 2011

According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry.

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ROI Social Media Metrics Survey 244

Mindjumpers

NOVEMBER 5, 2010

This is great advertising for consumer communities on Facebook. As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook.

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Foursquare Facebook Social Graph Technorati 208

Mindjumpers

OCTOBER 3, 2012

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. Consumers go mobile.

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Buy Social Media Retail Foursquare 268

Mindjumpers

FEBRUARY 26, 2015

Today, according to the infographic below from Mashable , 61% of consumers prefer buying products from a company with customised content and 80% of decision makers prefer content marketing to advertisement. In addition to that 50% of online consumer time is spent engaging with customised content.

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Content ROI Advertising Engagement 100