There is No Social Media Bubble
Direct Marketing Observations
MAY 20, 2011
It’s community based and people based and not sales based.
Direct Marketing Observations
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Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results
Direct Marketing Observations
JANUARY 19, 2010
this gets broader input and incorporates all departments from the start which will make ultimate buy-in that much easier. Two key things here: 1) pull together a cross-functional team to develop criteria. 2) evaluate your needs and develop criteria that would best meet those needs.
This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones
Direct Marketing Observations
FEBRUARY 15, 2010
Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. There are companies who are working on ways to automate forms of sentiment through natural language processing and machine based or community based learning. Just ask the experts! It has to be an individual call.
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