article thumbnail

The Decision Journey: New Insights from Reddit Research

Convince & Convert

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.

Reddit 143
article thumbnail

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 121
article thumbnail

7 Top B2B Social Media Trends

Oktopost

Community building Online communities are a powerful way to build sustainable brand loyalty and trust, so it’s worth looking into this trend if you aren’t leveraging it already. You can include several types of UGC in your website and social media posts, such as reviews, testimonials, and case studies.

B2B 117
article thumbnail

Unlocking the Potential of The Challenger Method: Using Education to Close More Deals and

Koka Sexton

Finally, it increases customer loyalty and trust due to the informed nature of the sale. Research Supporting The Challenger Method Research conducted by the Corporate Executive Board found that customers who are presented with an educational approach were more likely to buy the product and remain loyal customers.

article thumbnail

Top Tactics for B2B Growth Hacking

Socialmedia.biz

Before launching a B2B growth hacking strategy, you need management buy-in. Prepare them for this eventuality by using case studies to prove that it is inevitable. Paid B2B growth involves commercials and advertisements online that develop brand association and loyalty. Try Google Ads as a point of departure. Activation.

B2B 107
article thumbnail

Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

People are more likely to buy products they learn about from trusted friends rather than those they see in ads. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers. Use this feedback to improve your product.