Koka Sexton

FEBRUARY 16, 2023

Consider factors like their age, gender, location, interests, and buying habits. Case studies: Case studies are a powerful way to showcase the success of your products or services. Identify your audience: Who are you sending these emails to? Will you send weekly newsletters? Bi-weekly promotions?

Campaign 78

Campaign Engagement Case Study Newsletter 78

Oktopost

MARCH 4, 2024

Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say. You can go even deeper and establish buyer personas.

B2B 62

B2B Strategy Marketing Case Study 62

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 100

Case Study Study Training Collaboration 100

Social Media Strategies Summit

MARCH 25, 2021

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Source: Glossy ).

Examples 223

Examples Retail Instagram Buy 223

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. They want to feel as though you understand them and their problems.

B2B 252

B2B Marketing Case Study Buy 252

Razor Social

AUGUST 20, 2020

Have a look at this: Traffic temperature is about the type of audience that you are interacting with and the likelihood that they will buy your products or services. It makes sense that a happy customer is much more likely to buy from you than someone that has never heard about your business before. Hot Traffic.

Buy 122

Buy Survey Software Case Study 122

The Realtime Report

MAY 21, 2021

But with Covid now almost behind us, this could be a great opportunity to enter the market as people are hungry to get back to live events. These events are where people can come together and network with each other and build strong relationships. Describe what the perfect event would look like if there were no restrictions.

Conference 91

Conference Tips Eventful Software 91

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns.

Health Care 40

Health Care Case Study Study Campaign 40

Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition. This type of content is visually engaging and shows audiences what they can expect when they buy in person. What is behind-the-scenes (BTS) content?

Campaign 90

Campaign Content Upcoming Authentication 90

Rebekah Radice

JULY 15, 2019

Show a live event you’re attending. People are always more eager to buy from businesses they like and whose culture and values are most similar to their own. Moreover, you’d be much more prone to buy from this person or brand as opposed to one you’ve had no personal contact with. Video Case Studies.

Types 119

Types Video Content Case Study 119

Sprout Social

SEPTEMBER 14, 2023

Showcasing customer success with case studies: Drift Sometimes, the best way to showcase your business is by highlighting the customers who have found success with your product or service. And it’s only become more important to foster it—according to PwC, 26% of consumers stopped using or buying from a business in just the past year.

Strategy 123

Strategy Brands Content UGC 123

Bare Feet Studios

FEBRUARY 13, 2009

So I am delighted to present a brief case study for your consideration. The latest of these is Twestival , a global event designed to have simultaneous fund-raising efforts in 175 cities to raise money and awareness for better access to clean water. The target recipient was charity:water. I hope you get the picture now.

Case Study 40

Case Study Study Twitter Flickr 40

Hootsuite

MARCH 2, 2022

More than a quarter of social media users use social platforms for “inspiration for things to do and buy.” Native social commerce solutions make it easier for social media users to buy from your retail brand, often without ever leaving the social platform. live social shopping events. Another 26.3% from the year before.

Retail 104

Retail Social Media Brands Tips 104

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. And then for Purchase I like to use case studies, customer references, press releases on new wins etc.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. And then for Purchase I like to use case studies, customer references, press releases on new wins etc.

Types 255

Types Content Case Study Press Release 255

Convince & Convert

JULY 21, 2017

From your prospect’s initial engagement with your brand on social or through a piece of content to the moment they decide to buy, it’s a marketer’s job to create killer experiences that help usher them along in their buyer’s journey. Three ways to get your hands dirty in your customer’s buying journey. Three webinars.

Engagement 109

Engagement Case Study Buy Strategy 109

ProBlogger

DECEMBER 12, 2012

Buy some cheap ads on Google to promote your product. Offer a simple way for them to buy and download the product. Seminar: A live event with added bonuses, where you can sell your existing products and coaching program to qualified leads. Buy some cheap ads on Google to promote your product.

Case Study 46

Case Study Study Real Estate eBook 46

Keyhole.co

JUNE 7, 2023

Social proof is your best friend Social proof, such as testimonials, case studies, certifications, and ratings, provide more credibility and trust to your brand. Technique #2: You tell your customers you’re a great brand by sharing customer testimonials, names of previous clients, and case studies. The takeaway?

B2B 52

B2B Tips Brands Marketing 52

Taylor Marek

AUGUST 10, 2009

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #99: What is your Question, Derek Media, and Facebook buys Friendfeed August 11, 2009 by Taylor Marek Big BIG Announcements!! Technology : Facebook buys Friendfeed Yeah, this changes the game once again.

Buy 98

Buy Questions Facebook Avatar 98

Convince & Convert

MAY 28, 2014

Instead, it is a philosophy that holds on to the roots of how marketing started and what makes consumers buy in the first place. They host blogger events for about 30 bloggers at a time and still obtain a ton of coverage. However, for the most part, outreach marketing is not a philosophy that encourages at scale operations.

Case Study 156

Case Study Marketing Influencer Blogger 156

Convince & Convert

JUNE 12, 2014

buy a VIP card by 6/10 and get a photo of yourself on the @BoilerFootball helmet next season! Add value to the overall event experience with social media While the idea of a dedicated social media game is clever, why can’t all games harness the power of social media? Hey @LifeAtPurdue. Share it in a comment below!

Team 146

Team Features Sports Case Study 146

ProBlogger

NOVEMBER 30, 2012

If it’s a busy time of year, I ramp up my activities and do the work that allows me to take advantage of buying seasons. As the years went by and I started noting trends, I could predict what would be important each month: more content vs. less content, more offers vs. less offers, more events vs. less events, and so on.

Case Study 40

Case Study Consultant Blogger Study 40

The Realtime Report

JULY 17, 2019

When you’re a start-up as a small business or a sole trader who doesn’t need a large production space, spending money on renting or buying a commercial property is never worthwhile. You don’t need to overdo it with too many meetings or spend a small fortune on frequent after-work events. Photo by Amy Hirschi on Unsplash.

Case Study 93

Case Study Skills Research Study 93

Buffer Social

JULY 18, 2023

I get it – you have a business to run on social media, but you should also build relationships beyond buying and selling. Offer exclusive benefits: Provide exclusive benefits such as early access to new products, discounts, or events for community members to make them feel special. ” - Seth Godin.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Small Business Mavericks

APRIL 23, 2011

While it’s technically true that groceries are something that everyone has to buy, it’s also true that they have plenty of choices in where to get their groceries. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Marketing 173

Marketing Case Study Press Release Small Business 173

Convince & Convert

JULY 21, 2017

From your prospect’s initial engagement with your brand on social or through a piece of content to the moment they decide to buy, it’s a marketer’s job to create killer experiences that help usher them along in their buyer’s journey. Three ways to get your hands dirty in your customer’s buying journey. Three webinars.

Engagement 72

Engagement Case Study Consultant Buy 72

Idaconcpts

AUGUST 16, 2013

Brand.com case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. Start buying domain names now that are similar to your brand’s name, like “YourBrandReviews” or “YourBrandCompany” and keep these around. When you plan a big event, contact local newscasters to garner interest.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Small Business Mavericks

APRIL 28, 2011

So I suppose they had the money to buy the struggling social bookmarking website. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Do the names Chad Hurley and Steve Chen mean anything? How about YouTube? You must be logged in to post a comment.

Delicious 156

Delicious Yahoo Social Bookmarking Case Study 156

Social Media Strategies Summit

SEPTEMBER 26, 2019

There was always some kind of caveat like it had to be bundled in with an ad buy or they weren’t vetting the influencers to our standards. Best Buy has set up their own influencer network themselves just because the volume is so high. You’re speaking at our event in New York in October! Sephora just did that too.

Groups 100

Groups Groups Influencer Case Study 100

Waxing UnLyrical

JANUARY 11, 2012

So, with Champion buy-in, we did four more tweetathons last year; one each, September through December. Beth Kanter (also a Blue Key Champion) did a terrific case study on our use of Analytics back in August, and there’s quite a bit about the tweetathon in there. 12 tips on planning and running a successful tweetathon.

Organization 267

Organization Tips Hashtag URL 267

Pam Moore

SEPTEMBER 18, 2017

There seems to be a lot of buzz and excitement about your content, yet nobody is buying. This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. The top 5 things you MUST know about your ideal customer so that you can create content that engages them to take action to BUY!

Content 162

Content Training How To ROI 162

Idaconcpts

AUGUST 22, 2014

Case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. Start buying domain names now that are similar to your brand’s name, like “YourBrandReviews” or “YourBrandCompany” and keep these around. When you plan a big event, contact local newscasters to garner interest.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Speaking at an event? Build your email subscriber list.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Small Business Mavericks

MARCH 30, 2011

People are buying on their phones, reading blogs on their phones, and updating their social media on their phones. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Mobile Search – Seriously, mobile phones have hit the market big time.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

FEBRUARY 23, 2011

Is Link Buying Necessary? About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? » It’s All About The Reputation Online marketing is no longer an option. You must be logged in to post a comment.

Reputation 156

Reputation Case Study Press Release Small Business 156

Pam Moore

SEPTEMBER 19, 2017

This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. The top 5 things you MUST know about your ideal customer so that you can create content that engages them to take action to BUY! Everyone that attends the live event will receive a FREE Content Success Kit!

Content 164

Content Training ROI Compete 164

Small Business Mavericks

APRIL 21, 2011

It’s the best search engine marketing money can buy. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Make sure it is optimized to receive search engine traffic. Start a blog – Search engines like consistent fresh content.

Small Business 161

Small Business Press Release Social Bookmarking How To 161