YouTube Announces New Targeting Options for CTV Campaigns, Improved CTV Buying Tools
Social Media Today
AUGUST 18, 2022
Connected TV has become a key consumption trend, which provides more opportunities for advertisers.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
agora pulse
MARCH 1, 2021
Are your videos just sitting on YouTube and not making money for you? Then check out these different ways of how to monetize your YouTube channel. Maintaining a successful YouTube channel comes with lots of perks, including daily interactions and potentially becoming an influencer or celebrity. Native YouTube Methods.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
MARCH 20, 2023
But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. As of June 2022, YouTube Shorts topped 5 billion monthly active users. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust.
Buffer Social
JULY 17, 2023
Since adding short-form video through Shorts in 2021, YouTube has opened up to more creators. And by going a step further to add Shorts creators to the YouTube Partner program, the possibilities for monetization on the platform have increased tenfold. What is the YouTube Partner Program? Check out this article.
Social Media Strategies Summit
DECEMBER 4, 2020
If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. 45% of brands that offer some type of ‘buy now, pay later’ option at checkout report that it helps conversion ( Fortune ). Source: Afterpay.
Ignite Social Media
OCTOBER 14, 2019
While we’re still a few weeks out from full-on holiday cheer in every storefront, the time to plan your holiday social campaign is now. This should go without saying, but the first step in developing your holiday campaign for social media should be to consider what will motivate your fans to take specific action(s). Let’s chat.
Hootsuite
JANUARY 12, 2022
Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. What are YouTube Shorts? Why try YouTube Shorts? How long are YouTube Shorts?
Hootsuite
MAY 11, 2023
Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.
Oktopost
MAY 2, 2021
Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . How popular is YouTube?
Social Media Strategies Summit
MAY 24, 2019
Enter YouTube. According to recent research from Statista , 96% of 18- to 24-year-olds and half of internet users over the age of 75 use YouTube. YouTube also reaches more Americans aged 18 to 34 than any TV network. Get inspired to take your YouTube strategy to the next level with a look at the 10 Best Brands on YouTube.
Sprout Social
NOVEMBER 1, 2023
10 behind-the-scenes post ideas and examples for your next campaign 1. This type of content is visually engaging and shows audiences what they can expect when they buy in person. The post 10 behind-the-scenes content ideas for your next campaign appeared first on Sprout Social.
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. And Orapup’s YouTube channel quickly leapt ahead of well-known pet brands like Purina and Iams.
Sprout Social
JANUARY 27, 2021
Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.
Pixlee
APRIL 28, 2021
You will likely listen to your friends and buy from that brand. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. In 2019, it launched the #MADEdesign campaign.
Audiense
JUNE 16, 2017
These include the likelihood of individuals to make purchase decisions on the spur of the moment, whether they prefer to pay using a credit card, how likely they are to respond to wider advertising campaigns, and how they respond to more specifically targeted advertising. The post Do you know what makes your prospects buy?
Webbiquity SMM
JUNE 21, 2022
For example, a customer might: Discover a product while browsing videos on YouTube. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns.
Oktopost
FEBRUARY 6, 2023
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn’t sit in a silo? Or subscribe on Spotify , Apple Podcasts , or YouTube Catch all of the episodes here!
Keyhole.co
AUGUST 2, 2023
YouTube is the biggest video marketing platform in the world, with over 2.6 Maybe you’re trying to unlock the power of YouTube, but you’re struggling to find tactics that work and tools to help you streamline and optimize your growth. 7 Best tips to grow your YouTube channel Is your YouTube channel stuck at a few hundred subscribers?
Webbiquity SMM
MAY 25, 2021
I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. So the things that come to mind are Discord , buy the Discord servers. And the value of an email marketing campaign has come back into fashion. Obviously, there are a lot of other platforms out there.
Convince & Convert
OCTOBER 21, 2014
As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. Plan your marketing budget around YouTube. Meeting Generation Z With Video.
Social Media Strategies Summit
MARCH 1, 2024
Even YouTube, which still has a standard aspect ratio of 16:9 (i.e., So it’s no surprise the world’s most-watched video platform has begun shifting toward portrait-oriented videos — not least through the launch of YouTube Shorts , its answer to TikTok and Instagram Reels. However, the upsides are significant.
The Realtime Report
NOVEMBER 11, 2020
MailChimp helps you manage your email marketing campaign. It also allows you to automate and plan your real estate marketing campaigns. Even so, it’s impossible to send a campaign or a blog post to multiple lists using MailChimp – it lacks advanced features. Create quality email campaigns. Track your performance.
Keyhole.co
JANUARY 18, 2024
Facebook: 255K YouTube: 12.1K In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. Their joint marketing effort quickly resulted in a mass movement where people, predominantly women, swooped in to buy the Quenchers.
agora pulse
DECEMBER 9, 2020
Your campaign timeline. Best Times to Post on YouTube. Unlike most other social media platforms, YouTube posts usually generate the most engagement later in the week and on weekends. Because the average YouTube user tends to consume content in the evenings and on weekend mornings, they’re the best times to post on YouTube.
Oktopost
APRIL 25, 2022
Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? Meet Dylan.
Sprout Social
DECEMBER 6, 2023
Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively. Your ability to articulate this clearly will play a major role in securing buy-in.
Convince & Convert
DECEMBER 11, 2015
As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8
Ignite Social Media
JUNE 22, 2021
With the ability to offer a discounted dollar amount, percentage, or even a buy-1 get-1 free offer, all of it can be utilized through an offer ad. This ad unit is only available for Consideration and Conversion campaign objectives (mid-low funnel focused). How Your Business Can Benefit From Offer Ads. Generate Sales. Key Learnings.
Social Media Strategies Summit
NOVEMBER 7, 2018
In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Christian Collins , 3.5M
Ignite Social Media
JANUARY 8, 2024
While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. YouTube requires someone to hit play (autoplay videos don’t count as views) and watch for 30 seconds. What does Hate Follow mean?
Sprout Social
AUGUST 10, 2022
If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.
Hootsuite
JANUARY 13, 2022
Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Don’t be tempted to fake your user-generated posts or campaign. UGC acts as authentic social proof that your product is worthy of buying. Whether you know it or not, both of these examples are user-generated content (UGC).
Ignite Social Media
MARCH 18, 2024
Invest in Physical Resources & Staff Having the budget and buy-in to make big investments has been key for fueling Duke’s social media juggernaut. “Understand there’s a level of buy-in strategically…but then let me go do my thing.” Will the Power of Influencers Impact the 2024 Campaign Trail?
Audiense
MAY 17, 2018
After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The factors that most influence their buying habits.
The Realtime Report
AUGUST 16, 2021
Make use of video marketing: Use YouTube and social media to promote your products through knowledgeable advertisements, catering to the product use, product function, and product specifications. It is important to look into the amount spent on each and every advertisement campaign.
Firebelly
MARCH 17, 2010
51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. Your comment has not yet been posted. Your comment could not be posted. Error type: Your comment has been saved.
Waxing UnLyrical
JUNE 27, 2012
It took me just 24 hours to gather advice from my friends and family and decide which car to buy (unlike how my dad used to endlessly agonize over the same decision). And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.”
Sprout Social
JANUARY 23, 2024
A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. The campaign’s first five Instagram posts nearly broke the internet, receiving 1.5
Oktopost
SEPTEMBER 22, 2021
To get the most from paid social campaigns, try incorporating these five proven strategies. Once you know what your audience is looking for online, you can help them find it easier by tailoring your ads to entice them to buy your products. Understand Your Audience. Begin by zeroing in on what your audience really wants. Facebook Ads.
Hootsuite
MAY 13, 2020
Lorenz traces its social media etymology way back to 2011 on YouTube. YouTube pays its Partner Program creators for anywhere from $2 to $34 for every 1,000 video views. YouTube just nabbed glamour Instagrammer James Charles to star in an original series. And now Quibi’s snatching up YouTubers with spicy deals.
Ignite Social Media
APRIL 9, 2020
Globally, about 50% say they approve of brands running “normal” advertising campaigns that aren’t linked to coronavirus. The highest approval comes for brands providing practical and informative tips to help deal with the situation, followed by campaigns that show how they are responding to coronavirus and helping customers.
Oktopost
JULY 22, 2021
Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Fire up your marketing campaigns by doing them exactly the same, said no marketer ever. Catch all episodes here. Meet Rick Haring. Episode Summary.
Twist Image
JULY 28, 2011
Brands assume that all tweets, Blog posts, YouTube videos, etc. When you engage in these Social Media activities, don't treat it like an advertising campaign. youtube. Trust in non-transferable. It has to be earned. are all created equal. There are hundreds of people who I trust. People I am connected to. What's a brand to do?
Oktopost
APRIL 7, 2022
Senior Director, Global Marketing at VISA, Avnita Gulati, talks about Account-based marketing and how to apply it properly with buy-in from the whole team. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content