The Realtime Report

APRIL 14, 2021

Plan on Buying Influencer-Promoted Products. have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. . 58% of Social Media Users Don’t Ever. Most social media users (58%) in the U.S.

Buy 91

Buy Influencer Products Social Media 91

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Jon Loomer

MARCH 11, 2024

Your audience can be expanded to reach people beyond that group if better results can be found. You will reach people beyond that initial group, and providing suggestions is optional. Advantage+ Audience is the initial default for all campaign objectives , regardless of the performance goal. The algorithm doesn’t care.

Advertising 173

Advertising Groups Groups Conversation 173

Ignite Social Media

JUNE 23, 2016

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. This tool also allows a buyer to plan and book campaigns in advance in a sequenced way. An Ideal Use Case for Brands.

Buy 112

Buy CPM Facebook API 112

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. The three advertising campaigns you need to run target each of these audience temperatures and move people from one stage to the next. We call it the ALL Framework.

Advertising 111

Advertising Campaign Facebook Buy 111

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. B2B companies have an attention problem.

Campaign 147

Campaign Marketing B2B Conference 147

Jon Loomer

DECEMBER 4, 2022

Many of the consumers who fall into this group are now buying from me. How to Leverage this Group. Since this is a small group (under 1,000 people), I’m using an Awareness campaign optimized for Reach. And since it’s a small but relevant group, I’m using worldwide targeting. Yeah, I am.

Engagement 194

Engagement Video Groups Groups 194

Jon Loomer

MARCH 11, 2024

Most importantly, we didn’t trust the algorithm to find the people who would be most likely to buy or even subscribe to our opt-in without warming them up first. I’d often create “ Evergreen Campaigns ” that would display a series of eight or nine ads during a 30-day period to people who opted in to a free offer.

Construction 135

Construction Cost Price Education 135

Audiense

JUNE 16, 2017

Through our partnership with IBM Watson, there are two main groups of intelligence that we have made available to our clients: purchase influence factors and consumption behaviour. The post Do you know what makes your prospects buy? Consumer Preference Insights In Action. appeared first on Audiense.

Buy 133

Buy Influencer YouTube Advertising 133

Ignite Social Media

AUGUST 19, 2016

They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem like something out of an oddly specific sci-fi movie, but it’s a reality for brands buying media in the 21 st century. Programmatic Buying.

Buy 60

Buy Platform Overview Campaign 60

The Social Media Incubator

FEBRUARY 5, 2013

What’s it take to run a social media campaign? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign. But what does it take to run a successful social media campaign ? Do you know? Make it count.

Campaign 132

Campaign Social Media Sites Types 132

Social Media Strategies Summit

SEPTEMBER 9, 2022

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Ignite Social Media

SEPTEMBER 4, 2019

More Focus on Multiple Placements & Automatic Buying. This move – combined with the announcement of Campaign Budget Optimization makes one trend very clear: Facebook is going to increasingly push agencies toward multiple placements and automatic buying features in the new year. Want to learn more?

Trends 146

Trends Facebook CPM CPC 146

ProBlogger

JUNE 17, 2021

The post A Cool Tool for Monetizing Your Facebook Group appeared first on ProBlogger. Do you have a Facebook group? We’ve been testing a pretty cool tool that does exactly this, allowing you to create Facebook group funnels in minutes. Having a Facebook group can be great for building a community around your blog.

Groups 48

Groups Groups Tools Facebook 48

Audiense

OCTOBER 20, 2017

Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. Without a doubt, the centrepiece for Christmas campaigns is the TV ad , which year on year retailers compete to outperform one another. You can remind yourself of the campaign here.

Campaign 68

Campaign Retail Analysis Blogger 68

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. They are showing the same ad or group of ads to the same people. What if we could turn on a campaign and walk away, knowing that it will remain effective over time?

Campaign 146

Campaign How To Facebook Overview 146

Jon Loomer

AUGUST 15, 2023

Consider doing this instead… I’ve been running the campaign in this video for about 10 months now. It’s optimized for Reach and targets people who recently visited my product landing page without buying. I have a specific message for a very limited group of people who were on the verge of buying.

How To 78

How To Buy Cost Data 78

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. Not everyone who shows interest in a product is ready to buy today. Create a campaign using the Reach objective.

Examples 206

Examples Conversation CPM Campaign 206

Hootsuite

MARCH 8, 2022

Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy. In the meantime, unique Product Pin formats, intelligent ads, and other shopping tools make it easy for people to search, discover, and buy your products from Pinterest. Pinners are 7 times more likely to buy things they Pin.

Features 114

Features Price Buy Campaign 114

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Their Facebook group has 3.2 A Facebook group essentially becomes free advertising.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

APRIL 9, 2020

Globally, about 50% say they approve of brands running “normal” advertising campaigns that aren’t linked to coronavirus. The highest approval comes for brands providing practical and informative tips to help deal with the situation, followed by campaigns that show how they are responding to coronavirus and helping customers.

Survey 200

Survey Social Media Groups Groups 200

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power.

Platform 272

Platform Social Media Influencer Trends 272

Jon Loomer

DECEMBER 3, 2019

You build campaign after campaign driving people to a sales page. But it’s such a small group of people that you’ll abandon that approach quickly. Sometimes, a funny thing happens when you run ads without the goal of selling something: People buy something anyway. Those who may be willing to buy eventually.

Facebook 176

Facebook Training Cost Buy 176

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

FEBRUARY 7, 2024

Once your campaign is live, Promote has basic analytics to track your ad’s performance. Pay and start your TikTok promotion For the last step, you’ll see an overview screen with a summary of your campaign details: the goal, audience, budget and duration and estimated views. Then hit ‘pay.’ How much does TikTok Promote cost?

Overview 118

Overview Campaign Cost Organization 118

Audiense

MAY 10, 2018

Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase.

Activities 90

Activities Examples Campaign Data 90

Socialmedia.biz

JUNE 17, 2018

3 steps to creating a successful $100 Facebook campaign. You already know your current customer base is interested in – and likely to buy – your product or service. Once you’ve identified your ideal customer, think about what features and benefits would encourage them to buy your product or service.

Campaign 71

Campaign How To Facebook Adwords 71

Sprout Social

FEBRUARY 22, 2022

Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content. In many instances, consumers can buy without leaving their chosen platform. You can bake social proof into campaigns. Group shopping. Social commerce.

Platform 108

Platform Tips Buy Instagram 108

Small Business Mavericks

FEBRUARY 20, 2015

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Maybe, at that point, a well thought out PPC campaign that they will actually see is better.

Paid Search 70

Paid Search Campaign Journal Advertising 70

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Engagement and Retention.

Metrics 140

Metrics B2B ROI Advertising 140

Josh S Peters

DECEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

Loyalty 113

Loyalty Campaign Social Media Groups 113

Ignite Social Media

JANUARY 8, 2024

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. It’s another metric of efficiency for brand ad campaigns. Capturing everyone in a group selfie can be challenging.

Social Media 124

Social Media CPA CPM CPC 124

Webbiquity SMM

JANUARY 30, 2020

Once they recognize you, they are more likely to trust your brand, engage with your content, and buy your products and/or services. This may include your brand’s name and other campaign-specific hashtags. Social influencers have authentic audiences who trust their recommendations, which means that they can influence buying decisions.

Brands 159

Brands Airlines Hashtag Influencer 159

Ignite Social Media

JUNE 20, 2019

Below you can see how Facebook defines both traffic and conversion campaigns: Traffic Campaigns : Allow you to grow the number of people who visit your site, app or Messenger conversation, and increase the likelihood they’ll take a valuable action when they get there. Conversion Campaigns : Help grow overall business on your website.

Conversation 131

Conversation Social Media CPM Metrics 131

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The factors that most influence their buying habits.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

DECEMBER 6, 2023

It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). Are you trying to expand into new markets?

B2B 118

B2B Influencer Brands Marketing 118

Jon Loomer

SEPTEMBER 13, 2023

Advertisers often misunderstand that the campaign objective determines optimization. We should not expect both groups to act the same way. Of the 100 people who visit there, five will buy from you. If people aren’t buying after clicking on one of the ads, the algorithm is tweaked.

Advertising 179

Advertising Conversation Issues Buy 179