Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Conversation Facebook Report Advertising 193

Ignite Social Media

OCTOBER 9, 2023

Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren’t sure where to start with targeting your ads? Setting the right targeting for your campaigns is crucial, but can also get complex across multiple platforms.

Campaign 101

Campaign Social Media How To Overview 101

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Conversation Facebook Report Advertising 163

Ignite Social Media

JUNE 20, 2019

Conversion Objective. When looking to connect with a more qualified user, the conversion objective is a great fit. Conversion allows advertisers to measure landing page views, conversion events, custom events and even retarget those who have yet to complete an action. Avoiding “Clicky” Users.

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Conversation Social Media CPM Metrics 131

Jon Loomer

FEBRUARY 12, 2024

It’s not uncommon for advertisers to exclude all current customers when promoting a product that current customers can buy. They consider it a “true prospecting” campaign and only go after completely new customers. Your satisfied customers are the ones who are most likely to buy again and again.

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Advertising Campaign Cost Conversation 185

The Realtime Report

MAY 6, 2021

Email Marketing Campaign. For such a campaign to achieve the best results, though, you need to employ the right tactics. It’s hard to pull off an effective email marketing campaign if you don’t have anyone to email. The best marketing campaigns are ones that you can change as and when the need arises. How To Make An.

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Campaign Marketing How To Discount 132

Social Media Strategies Summit

APRIL 21, 2023

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. Trends mean different things to different brands.

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Conversation Brands Authentication Trends 130

Sprout Social

DECEMBER 7, 2022

It’s the time of year where people buy planners, get gym memberships and write holiday letters recapping their year for friends and family. To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. Give your audience a conversation to join and the engagement will follow. .

Campaign 101

Campaign Marketing Social Media Trends 101

Jon Loomer

SEPTEMBER 7, 2017

You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works. What, then, do you do if you aren’t getting that many conversions?

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Conversation Facebook Advertising Campaign 156

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. 3X higher conversion rates. Average conversion rates for email marketing are at least 3X higher than those for social media. Cross-Promote Campaigns. Publish Email Campaigns on Social. Create a Unified Approach.

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Campaign Social Media UGC Marketing 150

Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. The message: Stop and think before you buy. What is Pantee?

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Campaign Brands Fashion HootSuite 89

Sprout Social

NOVEMBER 1, 2023

10 behind-the-scenes post ideas and examples for your next campaign 1. This type of content is visually engaging and shows audiences what they can expect when they buy in person. For example, in our Instagram carousel post below, the first slide shows a conversation between team members working on an episode of Unread.

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Campaign Content Upcoming Authentication 90

Jon Loomer

DECEMBER 10, 2023

The campaign objective isn’t that important… Look, the objective has a purpose. It streamlines the campaign creation process by impacting the settings available in the ad set and ad. If you pick the Sales objective, it doesn’t mean that your ads will be shown to people likely to buy from you.

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Campaign Advertising Buy Conversation 138

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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Sprout Social

MARCH 20, 2023

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. And score buy-in. So it was a good opportunity to build on it and make it our own.”

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Buy Video How To Template 117

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. Those visitors were already considering buying from you.

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Conversation Tips Facebook Advertising 127

Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! Conversion Lift). Which campaign causes the lowest cost conversions to occur? Cost per conversion lift).

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Study Conversation Cost Campaign 95

The Realtime Report

MARCH 11, 2014

MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible' MoMA is already successful in social media, with 1.6 million Twitter followers and 1.5

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Conversation Hashtag Sentiment Campaign 181

Koka Sexton

FEBRUARY 16, 2023

By sending targeted, personalized messages over time, you can keep your brand top-of-mind and ultimately drive conversions. But what goes into creating an engaging email nurturing campaign? Consider factors like their age, gender, location, interests, and buying habits. Will you send weekly newsletters? Bi-weekly promotions?

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Campaign Engagement Case Study Newsletter 78

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. 45% of brands that offer some type of ‘buy now, pay later’ option at checkout report that it helps conversion ( Fortune ). Source: Afterpay.

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Campaign Social Media Retail How To 130

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

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Conversation Review Marketing How To 136

Jon Loomer

DECEMBER 23, 2023

Your performance will be measured by your ability to drive website conversions. You could develop the perfect campaign that inspires action on your ads. The ideal customers click because they want to buy this product. Or the conversions don’t come in at all. You will likely see fewer website conversions.

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Conversation Buy Campaign Products 135

Jon Loomer

MARCH 11, 2024

This is a departure from the primary design I’ve seen when using conversion performance goals. Not long after its initial rollout, Advantage Detailed Targeting became a fixed default for any conversion-related performance goal. There’s no better example of this in action than Advantage+ Shopping Campaigns.

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Advertising Groups Groups Conversation 174

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

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Examples Campaign Discount Marketing 92

Jon Loomer

MAY 11, 2017

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 160

Conversation Facebook Report Advertising 160

Ignite Social Media

JUNE 23, 2016

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. This tool also allows a buyer to plan and book campaigns in advance in a sequenced way. An Ideal Use Case for Brands.

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Buy CPM Facebook API 112

Webbiquity SMM

NOVEMBER 8, 2022

Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. Social proof: Boosts Conversions. ComScore’s case study shows how social proof affects conversions using their landing pages. Affiliate sales support independent publishing.

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comScore Marketing Case Study Review 299

Convince & Convert

JANUARY 3, 2014

Brand awareness up top, conversions at the bottom – a nice, easy to understand chart that was simple to explain to the CEO. In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior.

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Buy Advertising Proposal Data 159

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

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Hashtag Campaign Instagram How To 52

Jon Loomer

JANUARY 24, 2024

While this has long-term potential for sales campaigns, there are obvious weaknesses outside of that focus. We also want a solution that is in line with Meta’s current philosophy and campaign creation flow. This can also work for conversion leads optimization. They create a campaign optimized for Post Engagement.

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Advertising Eventful Campaign Engagement 174

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Click To Tweet. The onions touched on targeting.

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Campaign Marketing B2B Conference 147

The Realtime Report

MARCH 5, 2014

Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads. Here are a few stats to check out: in just 90 days, brands using #actiontag campaigns engaged 300,000 customers. The hybrid of old and new media is promising.

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Buy Products Instagram Twitter 164

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. Use email content for social media and vice-versa Another way to engage your audience with your content is to integrate social media and email marketing campaigns to maximize their reach and impact.

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Campaign Social Media Marketing Metrics 52

Jon Loomer

FEBRUARY 7, 2024

I created a great campaign, and I’m proud of it, but this just doesn’t seem possible. Understand that this isn’t about validating that a secondary source confirms the number of conversions that came from your ads. Meta reports conversions based on the date of impression, not the date of conversion.

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Report Sample Samples API 179

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

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Social Media Tips Marketing HootSuite 267

Jon Loomer

OCTOBER 11, 2023

A part of the country isn’t leading to conversions? Mainly women between 25 and 34 are buying? I created a whole strategy around it using Evergreen Campaigns. I’d push people through several stages of a campaign, showing them a different ad every few days. We tested and tested and found the answer. Exclude it.

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Razor Social

SEPTEMBER 6, 2017

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Here are 7 mistakes to avoid making if you want to increase your email marketing conversion rate. Footer – 1%.

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