Webbiquity SMM

JUNE 6, 2017

You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. Powerful yet simple online video creation and editing tools enable even marketers without video expertise to create engaging content. But keep it short.

Content 190

Content Tips How To Video 190

Webbiquity SMM

MARCH 31, 2020

After all, enterprise decision makers buy things, Often big, expensive things. But there are far too many of the other kind on open Twitter; the hateful, banal, the self-absorbed. Twitter should be trying to woo B2B marketers and business professionals onto its platform rather than driving them away. An Idea: Twitter for Business.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

MARCH 7, 2019

One idea is to run a limited prize draw to encourage users to buy an event ticket with the chance to win some swag. Look for cost-friendly, trendy merchandise items such as pins or tote bags that will entice followers to buy a ticket. Don’t forget to include a direct call to action in your carefully crafted post.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

JUNE 17, 2014

He astutely notes that personas are often created as isolated individuals, with the connections between the different stakeholders who make up the B2B customer buying team left unexplored and unaddressed. New Study Shows That Most B2B Marketing is Talking Past Customer s by Ideas@Work.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

JUNE 30, 2011

Third, while you can certainly buy many types of products from companies (e.g. books from Amazon, coffee from Starbucks, electronics from Best Buy), there are many products and services that purchased from individuals, even though there may be large company behind them. You should, of course.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Mixx. Share this on Reddit.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

DECEMBER 11, 2013

Laura Patterson addresses the same topic as Tony does above, explaining how mapping content to the buying journey and customer lifecycle enables marketers to more strategically build out their content marketing editorial calendars. Experts outline key content marketing trends for 2014 by The Guardian.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

MARCH 28, 2011

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. They rely on search and social media through the bulk of their buying process, and expect b2b vendors to be there.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Why is web presence optimization important?

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

DECEMBER 12, 2018

Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

JUNE 21, 2022

Creating omnichannel marketing campaigns will also help brands maintain consistency of messaging so that their brand proposition matches the company’s strategic values or mission, making it easier for employees to not only “buy into”, but also live the brand.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

MAY 24, 2016

They’re adopting buyer personas , content targeting and matching content to stages of the buying cycle. This quote from the brilliant Paul Gillin perhaps frames this up best: “B2B marketers have finally realized merely throwing content into the ether is both expensive and wasteful.

B2B 105

B2B Trends Social Media Marketing 105

Webbiquity SMM

NOVEMBER 12, 2019

Per Sprout Social , “When customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor.” It’s not all about playing defense, of course. ” You’ll miss the opportunity to build new relationships.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

MAY 3, 2012

Consumers use mobile devices for entertainment, with books, movies, games and videos; to interact with friends and business on social networks, like Facebook and Twitter; and increasingly, to find information and make immediate buying decisions. What does mobile mean to your company? Mobile is a direct channel to your target audience.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

MARCH 22, 2018

Facebook allows you to sell through your own page, which means your audience doesn’t even have to leave Facebook in order to buy from you. However, it’s well worth taking advantage of the giant social network’s tools. The more you can do this, the easier you’re making it for potential customers to do business with you.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

OCTOBER 23, 2019

The good part is that you can buy access for just one month and cancel at anytime. How can you convince them to buy your product? While there are alternatives like Wappalyzer or SimilarTech, BuiltWith has a reputation for the highest accuracy and total number of websites in their index. What will catch their attention?

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

JANUARY 31, 2019

Take Dacia , which after looking at previous data, decided to start using targeted boosted posts based on where users were in the buying cycle. It should help you more effectively capitalize on trends and address pressing problems in your industry. This resulted in exceptional gains for their brand, and for the company in general.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

MARCH 13, 2019

Many people haven’t really wrapped their head around how marketing is changing from push to pull and how it’s possible to generate highly qualified “ready to buy” inbound sales leads online. They Buy Much Faster. Repeat after me: . Inbound Leads. They Want to Talk to You Now. Unfortunately, “Leads.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

SEPTEMBER 9, 2013

Figure out where your prospective buys are looking, and be there. That is, the old SEO strategy of improving search ranking simply by building or buying lots of links from broad-topic web directories is no longer effective. How to Get Your Traffic Back. In early 2013, Google devalued general directory links for search rankings.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

APRIL 30, 2020

The key to getting more clicks is having relevant followers who are prospects to buy your products or services. Getting more followers is a top priority for every marketer on social media. But achieving a higher engagement rate is much better than simply gaining more followers.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JUNE 25, 2012

Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

APRIL 29, 2013

But the report also notes that despite its widespread and increasing adoption, “Executives and sales functions not quite buying in to inbound marketing…only 17% of sales teams and 11% of company executives lend their full support to inbound marketing efforts.”

Report 185

Report Hubspot Marketing ROI 185

Webbiquity SMM

JUNE 25, 2012

Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

MAY 23, 2011

While these other connections will never buy from you directly, they can certainly influence the marketing and direct business your way. Second, it’s crucial to consider that a B2B firm’s social network isn’t made up only of customers and prospects, but includes industry journalists, partners and often analysts as well.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

MAY 31, 2011

It removes psychological barriers and objections to buying, and makes people want to do business with you because they are comfortable. According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&#

Hubspot 188

Hubspot How To B2B Travel 188

Webbiquity SMM

JUNE 20, 2011

With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media. Michael Gray has written about which social signals the search engines use and Lee Odden has put together an outstanding presentation on how to use social media for SEO.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JULY 23, 2013

Buying links is not only no longer an effective strategy, it is highly likely to get your site penalized. But with recent changes made by the search engines, particularly Google’s Panda and Penguin updates , such tactics are now far more likely to hurt rather than help—and may even get your site banned from search results. Purchased links.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

DECEMBER 16, 2010

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Stumped for that last-minute Christmas idea? Books make great gifts, and there’s still time to order for pre-Christmas delivery.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

APRIL 11, 2011

Advertising is product- or service-focused: buy our product or service because it does A, B and C. The answer may very well determine the future trajectory of the company, but again, there’s no way to measure it today. 2) “A distinctive aura, atmosphere, or feeling.&# Social media helps create this feeling about a company.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

Advertising is product- or service-focused: buy our product or service because it does A, B and C. The answer may very well determine the future trajectory of the company, but again, there’s no way to measure it today. 2) “A distinctive aura, atmosphere, or feeling.&# Social media helps create this feeling about a company.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

NOVEMBER 12, 2012

.” Though it incorporates SEM, online advertising, search optimization, and content marketing, online marketing is transaction-oriented: it’s focused on activities that lead directly to sales for generally low-consideration items including frequently-purchased or impulse-buy consumer goods and low-value business supplies.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

SEPTEMBER 16, 2013

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

MAY 24, 2010

The primary budget effect of social media marketing is to shift costs from media buying to labor. While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. Since social media marketing is labor-intensive, we should offshore it.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

DECEMBER 21, 2010

People want to buy from companies that are smart, helpful and responsive. Tracking mentions of competitors and industry terms using social media monitoring software provides a vast trove of inexpensive, real-time competitive and market intelligence. Answer prospect questions. It’s no longer the biggest ad budget that wins.

Social Media 191

Social Media Research ROI Technorati 191