Waxing UnLyrical

NOVEMBER 8, 2011

People would still line up at midnight to buy the next amazing gadget that would change their life. For example, it costs only $14 to buy $1 of profits from Apple. Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. There is, however, a huge danger with this strategy. The stock market hates surprises.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

APRIL 5, 2018

Create a ladder of donations and a “buy-in.”. If your relationship story is told, your audience will continue to “buy in” to your larger story. To support employee performance, you need financial support to ensure that it is a tenable effort. For example, if someone donates $5, they get a 5% off coupon for one of your services.

Organization 132

Organization Communities CSR Class 132

Waxing UnLyrical

JULY 12, 2013

So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. So now I have three things to tell you: First, if you are looking for a really good book on marketing the way it should be done, go buy Youtility. Three things. You will thank me.

eBook 265

eBook Case Study Resources Consultant 265

Waxing UnLyrical

MARCH 4, 2015

People buy from people. Sure we go to lots of big box stores, and buy from faceless companies every day. But our first choice is to buy from people — people we know, like, and trust. Effective content marketing gives your company a human face, and makes it more appealing, engaging, and trustworthy.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

APRIL 6, 2016

Don’t buy influence, build it. So it’s important that you don’t treat influencer engagement like a buy-out. Identify the people who wield an influence over your audiences’ buying decisions. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1.

Influencer 100

Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

JUNE 10, 2015

Who Will Buy What You Are Selling? One important clue to your target audience is who currently buys your products, or reads your online materials. You should also know a great deal about their motivations, interests, and buying habits. Image: damedeeso/ThinkStock. Who would use this kind of product? Why are they using it?

Content 100

Content Case Study Consultant Buy 100

Waxing UnLyrical

AUGUST 22, 2012

A few months ago, my WUL colleague Dan Cohen gave us his reasons to buy Facebook stock , and I agree. Zuckerberg and the other Facebook principals should buy their company back. It has also transformed itself into a media company as opposed to just a digital company (i.e. Google is much more like Apple, Facebook is more like Yahoo!).

Privacy 198

Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

AUGUST 8, 2019

Make sure, you include your location, contacts and business hours to help people in the vicinity to walk in to buy personally. Switching to a business account helps a lot because then the contact information like email and phone become clickable helping followers to contact you more easily.

SEO 169

SEO Instagram Exercises Small Business 169

Waxing UnLyrical

OCTOBER 5, 2011

You spend a lot of time calling on the business, trying to get them to buy your product. Go directly around the other “B” to their “C,” so that the “C” tells the other “B” that they want to buy what your “B” has to offer. You see, many B2Bs have customers on the other side. Get the word out about your product.

B2B 206

B2B Sports Flickr Retail 206

Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. Many marketers are blinded by the shiny disco ball of mega (or macro) influencers, (think celebrities) and are forgetting the real belle of the ball in the corner: micro influencers. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

DECEMBER 17, 2012

I don’t often urge people to run out and buy a particular book, but this year, Lee’s book is one of three that I’ve been recommending for just that particular aerobic activity. ” In fact, do yourself a favor; buy two copies, one for yourself, and one to give away. Trust me, you won’t regret it.

Video 199

Video SEO Consultant B2B 199

Waxing UnLyrical

APRIL 3, 2013

Get back into shape or buy more Spanx. Geoff Livingston has done a great job of summarizing all the videos here , so you can watch them all from there. And mine is below. Notes to self: Do not place hands on tummy as if five months pregnant when not. For heaven’s sake, woman. Actually, do both. Consider bringing the red highlights back.

Vocus 212

Vocus Film Consultant LinkedIn 212

Waxing UnLyrical

DECEMBER 1, 2011

That means you’re buying, and the company is selling. You’ll only give them access if you’re interested in their offer, so they know at the outset how primed you are to buy. Where in this transaction have the tables been turned, and power given to you, the data-owner?

Data 182

Data Discount Travel Marketing 182

Waxing UnLyrical

MAY 27, 2015

It understood, decades ago, that something powerful was on the horizon; long before buying organic was cool, or even a “thing.” Whole Foods has positioned itself as a leader; it’s not just the corner market and a place to buy food. The go-to authority. Whole Foods is thought to have been ahead of its time.

Buy 100

Buy Flickr Apple Authentication 100

Waxing UnLyrical

JANUARY 3, 2012

Your customers don’t just need to know why they should buy from you. They need to know why they should keep buying from you, too. . First, a little about why this matters for your brand. Differentiation is the name of the game.

Flickr 177

Flickr Fashion Apple iPhone 177

Waxing UnLyrical

MAY 24, 2018

During the 2017 training camp, when offensive tackle Lane Johnson said he’d buy fans beer if the team won the Super Bowl, Bud Light stepped in and tweeted “Let’s make a bet. Win it all and the party is on us.

Creative Commons 242

Creative Commons Conference Sports LinkedIn 242

Waxing UnLyrical

AUGUST 10, 2016

For food and beverage companies, people will likely want to see what they’re consuming before they buy. A Bitlink can also be placed behind the Instagram “Buy Button,” on a Snapchat Story, or other images and buttons that are important for your paid social strategy. A Picture that’s Worth a Thousand Sales.

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

APRIL 9, 2012

There is a banner ad for audible.com with a picture of Steve Jobs trying to get me to buy his book. sees a tweet about my book and buys a copy for her sister, who loves mysteries, and sends her a Kindle version. I see ads “not by facebook.” ” They are all over my Timeline. I will not!

Facebook 206

Facebook Virtual World Exercises Flickr 206

Waxing UnLyrical

MAY 4, 2011

I wrote a post about the potential of Twitter to buy TweetDeck just two weeks ago. (To I don’t buy the doom and gloom declaring the end of TweetDeck. To be fair, that first posted on my employer’s blog.). In any case, a “what if&# scenario has become a reality with an offer ranging between $40 and $50 million.

Tweetdeck 205

Tweetdeck HootSuite Flickr Reputation 205

Waxing UnLyrical

MAY 17, 2013

What You Don’t Want Me Thinking When I Buy From You. Here are five posts looking at the importance of customer service (including its importance in public relations). Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. Why: Adam Toporek explains why a great product alone can’t make up for below average customer service.

Wikimedia 192

Wikimedia Loyalty Consultant Resources 192

Waxing UnLyrical

MARCH 31, 2020

I don’t know if there is anything more fear-inducing than sheer and utter uncertainty.

Consultant 174

Consultant Training Eventful Groups 174

Waxing UnLyrical

SEPTEMBER 26, 2012

Traditionally this includes ads, SEO and direct marketing buys. Just to sum up: Paid is anything the marketing department pays a media or other company for media placement of its message, brand, email or other form marketing. Earned occurs where an customer, individual or media outlet mentions your brand in some form.

SEO 246

SEO Publishing Organization Meeting 246

Waxing UnLyrical

NOVEMBER 4, 2015

They call these, ‘I want to know/go/do/buy’ moments. One thing he said that stood out for me is that PR pros don’t buy stock headlines, why do we use so many stock photos? They’ve also been talking a lot about micro-moments – all the times during the day when we reflexively turn to our smartphones to find something out.

Committee 100

Committee Film Mobile Flickr 100

Waxing UnLyrical

APRIL 9, 2013

I know that you cannot buy Facebook shares with Zynga currency. I know that no matter how we prefer our coffee it always makes us more productive. I know that anytime I meet someone new I should ask for their Twitter handle. I know that setting boundaries is difficult. The Serious Ones.

Exercises 244

Exercises Flickr Consultant Meeting 244

Waxing UnLyrical

JUNE 5, 2013

A fish you catch yourself tastes better than one you buy. The trick in both fishing and business is to keep your eyes on the prize and never lose site of your goals. A sense of accomplishment makes it all worth it. Nothing is more satisfying then reaping the benefits from something you worked hard for.

Small Business 277

Small Business Consultant Activities LinkedIn 277

Waxing UnLyrical

FEBRUARY 21, 2013

It’s February, and besides fixating on when I’ll be able to venture out in the morning for work without being swathed in multi-layered warmth, I allow myself a moment to get all romantic, buy my wife roses, and celebrate that wonderfully-contrived concept called “ Valentine’s Day.”. Image: George Eastman House via Flickr, CC 2.0.

Banking 205

Banking Flickr Organization Process 205

Waxing UnLyrical

APRIL 29, 2016

And maybe some of them even buy stuff. Heck, you even give the vendors a cut to come to your marketplace, rather than someone else’s. Maybe a good percentage of vendors and buyers show up. And maybe some vendors make a little bit of money (most probably won’t).

Influencer 100

Influencer Banking Consultant Training 100

Waxing UnLyrical

MAY 9, 2016

C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.

Case Study 100

Case Study Study Training Collaboration 100

Waxing UnLyrical

MARCH 21, 2012

is to increase sales, obviously you need them to buy more of your product/service, or more people to buy it, or both. Identify what the business objectives for your program/campaign are. Based on these, what do you need people to do ? For example, if your B.O. not body odor!)

URL 226

URL Campaign Exercises Analytics 226

Waxing UnLyrical

MAY 4, 2016

Others may currently use humor, or be in industries which lend themselves to making customers laugh in order to engage with their brand and buy their product. In any event, make sure you get buy-in on using humor at the highest levels of your organization. How far is too far with humor?

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

DECEMBER 21, 2018

In what ways do you want the behavior of your audiences to change – their thinking, their behavior, their buying pattern? What are very specific goals and how can they be measured? Are there smaller goals? Who are the target audiences? What are the primary messages? What should they know in order to achieve the behavior or actions you want?

Strategy 220

Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

NOVEMBER 2, 2017

Kristie noted why this is so important for companies to know and understand: A4: Smart companies realize buying power of females (of all ages) and depict them accurately and respectfully #measurepr. A4 Ads that treat women/girls well increase Purchase Intent by 26% and Reputation by 10%. link] #measurepr.

Research 193

Research Advertising Questions Communities 193

Waxing UnLyrical

OCTOBER 28, 2016

On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. LISTEN #measurepr. They may often be different. A3 Content should be multi-purpose, easily chunked for delivery across platforms.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

DECEMBER 23, 2011

And by signing the petition, it doesn’t mean that you’re committing to buy the.ngo domain once it’s out; you’re simply showing support for the fact that a domain that should be used exclusively by nonprofits should be administered by a nonprofit.

Organization 165

Organization Communities Buy Groups 165

Waxing UnLyrical

JANUARY 4, 2012

And by signing the petition, it doesn’t mean that you’re committing to buy the.ngo domain once it’s out; you’re simply showing support for the fact that a domain that should be used exclusively by nonprofits should be administered by a nonprofit.

Organization 174

Organization Communities Buy Groups 174

Waxing UnLyrical

SEPTEMBER 20, 2012

The goal of your brand is buy-in. But because its delivery isn’t anchored in the safer life, he opted to create a new brand altogether to reach his market of people less familiar with the term hack in a positive light, but who nevertheless appreciate easy-to-use technology. So start counting: how many people like purple?

Flickr 194

Flickr Trends Buy Brands 194

Waxing UnLyrical

MAY 28, 2011

But would you go out and buy one tomorrow?&#. So should you buy a XOOM or an iPad? “That’s all well and good Mr. LaCasse, and hooray for your honorable use of it. Absolutely. The XOOM has both a camera on both sides, making video chatting on Skype a pleasure. I plan to review that in a few months).

iPad 139

iPad Tools Wireless Widget 139