Visually SM

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Five questions your marketing team should be asking about location-based technology

Visually SM

Brands must take care to serve up contextual messages that aren’t exclusively geared toward impulse buys. It’s feasible future technologies might not only pick up on buying habits but also on consumers’ emotional state at purchase , which raises questions about data collection and analysis.

Team 124
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Five questions your marketing team should be asking about location-based technology

Visually SM

Brands must take care to serve up contextual messages that aren’t exclusively geared toward impulse buys. It’s feasible future technologies might not only pick up on buying habits but also on consumers’ emotional state at purchase , which raises questions about data collection and analysis.

Team 100
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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

Discount coupons are a good example once they are attractive and make brand advocates keep buying. As much as people are fans of your brand, they expect something in return, which is part of the relationship. Several types of incentives could help you keep these consumers engaged. Negotiate with business partners.

Company 130
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7 Questions Marketers Should Ask About Native Content

Visually SM

Action-oriented (buy, download). With news outlets like Forbes, The Washington Post, and even the New York Times welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren’t misleading or blurring the lines between “real journalism” and straight advertising. Sponsored Content. Native Content.

Questions 100