Social Media Strategery

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Establishing a Vision and Then Getting Your Team to Buy Into It

Social Media Strategery

This past week however, has been a bit of a trip back in time for me as I again have to not only share my unique approach to our work, but also get my co-workers to see the value in the way I do things and buy into that approach. This is one of the differences between management and leadership.

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The “New Media Director” Position is Just a Means to an End

Social Media Strategery

Teaching a New Media Director how to get the UnderSecretary’s buy-in for some social media effort is just a stepping stone. We should stop aspiring to become New Media Directors where we have to fight for leadership buy-in, and instead aspire to become the leaders ourselves. Sounds a little less glamorous now, right?

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Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

The worst scenario is when a reporter is interested in a story but is only willing to run it if you buy ad space, too. Are those headphones really a best buy for Christmas, or did the publication include them because of that headphones ad that’s also in the issue? It’s marketers who view this as another extension of native advertising.

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Agencies Should Start Thinking More Like Consultants

Social Media Strategery

They were buying our consultants’ specialized expertise, unique experience, or both. In the agency world, though, our clients tend to buy the stuff our people produce. When I was a consultant, our clients bought our people. The who was more important than the what. The what is more important than the who.

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Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

When you consider the cost, maintenance and storage requirements, buying things is kind of a pain. This not only helps customers who are looking to declutter, but also gets them to buy a new product as well. According to a recent PwC study , 43% of consumers agree that “owning feels like a burden.”

Hotels 50
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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

You can buy thousands of Facebook likes. Social media is not only not dead, it's so alive that it's become ubiquitous. There are Google+ master classes. You can read multiple books for marketing your business on Pinterest. You can go out and get a social media certification. There are more than 125K social media experts on LinkedIn.

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

If you come out, I’ll buy the drinks. ” Ummmm…sure – just don’t forget you offered to buy. ” “I was just calling to see if you got my email asking if you wanted to go out tonight.