Mindjumpers

NOVEMBER 3, 2011

Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. So it costs less and has better a ROI.

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Mindjumpers

AUGUST 31, 2012

People do not buy what you do, they buy why you do it. Not only is this recommendation valid when you develop social applications, it’s also important to keep in mind when creating content to share on your page. What you reflect is what people want to connect to. Therefore, you have to ask yourself which personality you want to show?

Communities 232

Communities Loyalty Apple Conference 232

Mindjumpers

JUNE 27, 2012

Major brands such as Asos and Domino’s Pizza have already made use of Blippar as a sales channel. Read the blog post here.

Engagement 257

Engagement Mobile Buy Team 257

Mindjumpers

JANUARY 20, 2012

60% of those who use digital methods to research about the products they intend to buy, learned about it on social media sites. Social media and brands : The infographic presents some great trends for social media used by brands for promotions: It has been noticed that 70% of adults who use social media also shop online. infographic].

Patterns 263

Patterns Tumblr Foursquare Statistics 263

Mindjumpers

APRIL 25, 2011

And by creating a better customer relationship, stakeholders will automatically find it more natural to support your brand and buy from you instead of the competitor. You can show that you are a brand that likes to connect with people and get to know the customers by listening to what they have to say.

Case Study 238

Case Study Marketing Statistics Study 238

Mindjumpers

MAY 2, 2011

In addition, the infographic presents the surveyed attendants’ main questions regarding what factors that affect selection of SMM tool, who is buying the tools etc. The infographic – which is developed in partnership with KISSmetrics – includes a list of tools at the bottom that shows the most popular ones according to those surveyed.

Social Media 247

Social Media Tools Survey Overview 247

Mindjumpers

FEBRUARY 9, 2011

In relation to customer relations, the infographic stresses the point that people are more likely to recommend or buy from a brand that they follow on social media. This enhances the possibilities for knowledge sharing and engages employees with real-time information.

SocialCast 247

SocialCast Company Social Media Policies 247

Mindjumpers

NOVEMBER 30, 2011

This week, I will go a bit deeper into one of the first steps to generate the knowledge that can get you a buy in from the c-level for your social media efforts: Listening. Get Executive Buy-In on Your Social Business Program. Last week, I wrote a about the importance of data.

Data 239

Data Social Media CSR Nielsen 239

Mindjumpers

JUNE 5, 2012

Showing previews of the production of upcoming design launches gives followers something to look forward to and also drive traffic to the online shop, as people will check in to see if the t-shirt they want to buy has been released.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

JANUARY 25, 2011

So, brands can buy a certain percentage of coverage, and Facebook then shows the users the content that are relevant to them in the shape of friends’ actions. When users see their friends liking something og checkin in somewhere, it will increase traffic to the page or place.

Facebook 254

Facebook Sentiment Advertising Feed 254

Mindjumpers

OCTOBER 1, 2010

H&M has created a page, where you easily go from fashion entertainment to buying their products. by Sara Hansson Oct 4th, 2010 TweetSome days ago I wrote the blog post on how H&M use social media to amuse, involve, help and make it easy for their customers to buy [.] Leave a Reply Click here to cancel reply.

Social Media 279

Social Media Fashion Disqus Communities 279

Mindjumpers

JUNE 22, 2012

The main purpose of the Skittles Blue campaign was to launch a new colour of Skittles’ sweets and to create a hype in the UK market of people increasingly eager to buy it. The company decided to produce and launch the new colour and with the help of Facebook as the main campaign hub to create attention and buzz around it.

Facebook 267

Facebook Transportation Campaign Study 267

Mindjumpers

OCTOBER 11, 2011

Something for free (for example, ‘enjoy a free dessert if you buy an appetizer and main course’). Here are a few of the most successful types of offers: A discount with purchase (something like, ‘get 20% any orders over $10′). It’s a great way to increase sales. These are often low cost and high impact.

Foursquare 254

Foursquare Brands Discount Tips 254

Mindjumpers

JANUARY 4, 2012

Get Executive Buy-In on Your Social Business Program. If the answers are yes – social should play an important role for your business! Similar Posts: The Executive Series: High Level Strategy, Value Propositions and Social. Executive Series: Social Data Is An Important Key.

Social Media 228

Social Media Nielsen Campaign Strategy 228

Mindjumpers

SEPTEMBER 24, 2012

This changes the way we consume information, decide what to buy and experience brands. Here are some of the main points: Today’s consumers are much more connected and involved as technology, the Internet and social media are a great part of the consumers’ lives.

Marketing 198

Marketing Advertising Policies Activities 198

Mindjumpers

JULY 1, 2010

2) The buying cycle People now have much more control over the flow of information and communication channels. They have a variety of online resources to inform then during each step of the buying cycle, which is shifting online.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

DECEMBER 11, 2012

They will often buy virtual goods and services. Sometimes, they will go to an Internet-cafe. They don’t mind slow speeds or ads. They are very loyal to a given services once they know it. Their preferred services are 9158.com, com, hao123.com com and Qzone. This group represents about 300 million of China’s Internet users.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

JUNE 1, 2011

So next time while buying a laptop, we would remember to check if it has the latest Intel core 2 processor! Personally, I feel this is a really innovative way to create awareness about a product, which customers do not directly use and is more sort of B2B.

Examples 187

Examples B2B Privacy Marketing 187

Mindjumpers

MARCH 22, 2011

The fact that Starbucks really makes an effort in social media, tries to involve fans and also does a lot to make the buying process easier for the stakeholders is something that is reflected in the rising number of “likes”. The cards application alone has resulted in around 49,000 “likes” so far on the Starbucks page.

Facebook 258

Facebook Case Study Overview Social Media 258

Mindjumpers

JANUARY 17, 2011

As their content is not depending on other things than their individual style and likes, it’s a fact that a positive review from a girl with around 200,000 unique readers a month is something an advertising budget cannot buy. That’s why Monki Television not only featuring their own clothes.

Fashion 265

Fashion Industry Social Media Vimeo 265

Mindjumpers

DECEMBER 14, 2010

Give it a try, and see what you should buy for your friends! And as we have seen a lot of times before, that is a factor that plays a big role in spreading the word and creating more traffic to the site. And of course, Merry Christmas! Similar Posts: Urban Outfitters Likes Facebook. How Disney Reached 100 Million Page Likes on Facebook.

Social Media 220

Social Media Applications Technorati Social Networking 220

Mindjumpers

DECEMBER 6, 2010

The sacrificing of the celebs digital lives has the purpose to get fans and followers to buy their lives back and thereby raise money to the fight against HIV/AIDS. When $ 1,000,000 is donated, they will be back online and the world has become a little bit better.

Social Media 220

Social Media Technorati Fashion Campaign 220

Mindjumpers

JULY 30, 2010

If someone doubts about buying a product or service and we can offer him or her good advice, based on our personal experience, knowing that they will be happy with what we advised them to buy, we are rewarded with gratitude and a positive sense of self-esteem. It’s about the pure joy when someone appreciates what we do.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

APRIL 28, 2011

On the website , it’s possible to buy a ticket to the show, but this will also be live streamed, so that you still have a chance of being a part of the Bees Awards, if not able to attend. At the show, some of the best examples of international social media marketing will be presented and awarded.

SMS 170

SMS Social CRM Reputation Campaign 170

Mindjumpers

NOVEMBER 3, 2010

This is natural, give the fact that people increasingly use various channels as well and their sharing, information and even buying behavior is very complex and integrated. Word-of-mouth marketing is very much a connected and cross-channel phenomenon, that also includes offline marketing.

Social Media 216

Social Media Marketing Influencer Technorati 216

Mindjumpers

MARCH 29, 2011

Should I buy it? At least, I’m sure that we all recognize this from our own way of looking at new products, companies etc. Therefore, by engaging in conversation with other users of a given product, customers can inspire each other and share useful advice. What kind of product is this? Or what do others have to say about it?

Sites 198

Sites Products Foursquare Blogosphere 198

Mindjumpers

MARCH 5, 2014

And while we are at communication services, January saw Japan’s internet monster Rakuten buy the well-known Viber. These humorous and cute cartoon-like motives can be compared to an evolutionary form of emoticons, some of which are not free. The network also includes popular social games such as LINE POP.

Social Media 200

Social Media Mobile MySpace Trends 200

Mindjumpers

JANUARY 9, 2015

Social Shopping – 2015 will probably make you consider adding social “buy buttons”. Vlogging – this is becoming an increasingly common advertising channel, but we have only seen the beginning of it.

Trends 100

Trends Case Study Communities Class 100

Mindjumpers

MAY 4, 2011

The advertising you might be buying into, yes, that does only cost you less than $5-10 in total. The actual cost now, for one specific individual social activity (i.e. ‘yes, click, we want to do this’ Facebook campaign for $5!!!) in reality looks a lot different.

Social Media 258

Social Media Cost Resources Advertising 258

Mindjumpers

AUGUST 21, 2012

When fans are given the option of buying from you or your competitor, it’s likely that they will go to the brand or product they know and trust. If you manage to actually create the strong connection between your business and customers, it’s possible to increase not only fan loyalty but also user activity.

Communities 182

Communities Brands Loyalty Activities 182

Mindjumpers

SEPTEMBER 22, 2011

Social e commerce: We might see a push towards e-commerce, which could have us seeing more buying and selling between friends using Facebook Credits. Mobile platform: F8 rumors also include more robust planning for mobile platform products for Facebook. Facebook, being a platform which people love to hate.

Conference 170

Conference News Feed Feedly 170

Mindjumpers

NOVEMBER 2, 2012

How to buy into this behaviour as a brand. To make the map as precise as possible, it has integrated YouTube, so that videos uploaded by the platform’s users concerning the hurricane are shown on the map. Furthermore, the map showed already installed webcams that gave the users a real-time view of the different locations.

Social Media 266

Social Media Groups Groups Google 266

Mindjumpers

AUGUST 19, 2010

Would you ever start buying and using a TV or Radio without understanding and maybe counselling from your AD- and your Media agency? Its not for free to create value within social media, and often it’s advisable to make long term plans. Do we have the necessary insights and knowledge about the media?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Would you ever start buying and using a TV or Radio without understanding and maybe counselling from your AD- and your Media agency? Its not for free to create value within social media, and often it’s advisable to make long term plans. Do we have the necessary insights and knowledge about the media?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

AUGUST 31, 2010

Be empowered to go there to start the “conversation&# ; to focus your marketing on what your customers will LOVE to hear, learn, enjoy, and buy. Learn where your customers live on key social networks. Your Customer Insight Report gives you the macro view of your customer list, and then digs in to reveal gems of useful info.

Tools 210

Tools Marketing Nielsen Social CRM 210

Mindjumpers

FEBRUARY 26, 2014

And while we are at communication services, January saw Japan’s Internet monster Rakuten buy the well-known Viber. These humorous and cute cartoon-like motives can be compared to an evolutionary form of emoticons, some of which are not free. The network also includes popular social games such as “LINE POP.

Social Media 113

Social Media MySpace Trends Energy 113

Mindjumpers

APRIL 22, 2011

People can walk in from the street and talk to us, try our product and eventually buy it.”. Being approachable and inclusive is part of our company DNA; having a physical app store is a logical extension of that. In addition, Jon tells us that this kind of launch carried along great success.

Startup 195

Startup API Foursquare Conference 195