Jeff Esposito

JANUARY 19, 2012

Mom bloggers control $2 trillion worth of America’s purchasing power – to be honest I am not really sure I buy this overall number. While it is not hard to fathom given the purchasing power of women in the family setting, I just am not fully buying it. How about you?

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Blogger Crowdsourcing Social Media Management Buy 38

Jeff Esposito

FEBRUARY 23, 2014

While there are plenty of posts out there on best parties to attend, restaurants to hit or bands to see, I’ll take another route – outlining the four things that you probably haven’t thought about packing or buying. With all the panels, parties, etc. you will more than likely be faced with a phone in need of a charge.

Smart Phone 24

Smart Phone Energy Travel Buy 24

Jeff Esposito

JANUARY 5, 2012

Best Buy Manager Dismisses Best Buy Twitter Customer Service, Says “It Could Be Anybody” – this is a perfect example of how companies should make sure their policies in a public and social space (especially if you advertise one on TV) to the yeoman employees. While I would love to say I feel bad for Best Buy, I do not.

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Library News Social CRM Policies 30

Jeff Esposito

FEBRUARY 20, 2013

Home Buying Everything You Must Know. I challenge you to think about turning off the tube for a bit and reading more in 2013. Below is the list of books I read in 2012 (hyperlinked books have reviews): The Flinch. The Social Media Strategist. No B t Social Media. The Pursuit of Happyness. How to Sell Your House for More Money.

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Loyalty Review LinkedIn Buy 44

Jeff Esposito

FEBRUARY 18, 2013

In the end I was able to win out in convincing him which car was cooler and a better buy (the $0.97 After watching a few of the vignettes my son was hooked and was cheering for Mater the Tow Truck and I thought to myself this cannot end well.

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Price Company Buy Products 46

Jeff Esposito

NOVEMBER 4, 2010

If you donate $50 I will do all that and buy you a burrito at Boloco on any day up to December 5. If you donate $100 I’ll buy you a case of booze and a cigar (must be 21). If you donate $10 I will mail you a sweet Movember LiveStrong-style bracelet, sticker and pin. If you donate $25 I will give you those and a hug.

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Buy Meeting 33

Jeff Esposito

JULY 12, 2013

One thing I would advise if you head over to this joint is to buy your beer by the liter, not by the mouthful. An Austrian brewery castle where you can literally swim in beer – since beer is mostly water, I guess this makes sense.

Syndication 35

Syndication Meeting Buy Products 35

Jeff Esposito

AUGUST 9, 2013

Topps produces full-size posters of baseball cards – this is just awesome… I can see me buying a big Keith Hernandez because anyone who collected baseball cards in one of the Five Boroughs in the 80’s knew one Keith Hernandez was worth six Gregg Jeffries cards.

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Meme Tumblr Posterous iPhone 34

Jeff Esposito

OCTOBER 28, 2011

Twitter Users Following Brands: 50% More Likely To Buy, 60% More Likely To Recommend – if you have read this blog with any frequency, you know I love stats. Be safe this weekend and don’t take any candy from strangers. With that said, here’s my treat to you, this week’s Five for Friday.

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Sentiment Case Study Analysis Buy 31

Jeff Esposito

APRIL 20, 2011

If you want to get it for less and help me make some money to buy more Dogfish Head, click the link below (Amazon Affiliate Link): [link]. While I thought that the book was going to bee about brewing beer, it was more about a small business done good while growing into a force in the craft brew space.

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Review Video Small Business Buy 34

Jeff Esposito

APRIL 19, 2012

Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. Nothing like the crisp days I am longing for… Hopefully you had an eventful week full of nothing but goodness and an even better weekend planned.

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Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

JANUARY 24, 2011

Whether it’s lack of funding, staffing, buy-in, time or something else; it seems like there are endless obstacles. Buy-in – Despite meteoric adoption over the past year, some folks still see social networks as a time waste. If this is the case at your company or organization, just start the effort and don’t ask for permission.

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Buy Project Organization Social Networking 34

Jeff Esposito

DECEMBER 3, 2012

Decide who you are If you buy Tide in Toronto, you can be rest assured that if you’re looking for that same detergent in Austin, Texas, you’ll find it under the same brand name. Taking such a harsh and unapologetic stance is uncalled for and has only served to tarnish the reputation of this wonderful organization,” says Spodek.

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Case Study Organization Reputation Communities 54

Jeff Esposito

MARCH 21, 2011

Stephen Haines of Facebook notes , “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it.

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Facebook MySpace Class Apple 49

Jeff Esposito

JUNE 27, 2011

48 percent of consumers combine social media and search engines in their buying process ( GroupM ). Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

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Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

JULY 30, 2012

After a few wins, getting buy in for testing might come a little easier. For example, if your marketing team has seen a decrease in sales via email messages, offer a social sharing option for emails which could help the team and the businesses bottom line. At the end of the day it is going to take time.

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Team Resources Buy Examples 44

Jeff Esposito

JUNE 10, 2013

If you were to buy via Amazon, you would get 17 weeks of DirectTV Sunday Ticket for mobile, tablet and computer. So it always feels good when you catch yourself before getting hooked for the add-on. On Friday night I was playing Madden online and saw a callout for a pre-order for Madden 25.

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Sports FAQ iPad Mobile 45

Jeff Esposito

NOVEMBER 8, 2010

Featured speakers include David Meerman Scott and Jeremy Owyang , who will discuss social media strategy and present case studies on brands like Best Buy and Verizon. It’s free and the show will run twice on November 10. I will also be on hand to discuss how we do things at Vistaprint. Click here for the full show lineup and schedule.

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Lithium Case Study Forums Conference 33

Jeff Esposito

JULY 6, 2011

Disclosure – the links for the books below are Amazon affiliate links that will help you save money and if you buy some, I might be able to get a 40 oz for a lazy Sunday. Below are five books that are worth reading on a lazy Sunday afternoon or on your commute into the office.

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List Social Media Review ROI 39

Jeff Esposito

AUGUST 11, 2010

But think about it, these prizes will draw in a lot of people to enter, but they might not be your core audience – translated that to not buying your products or services. These are a natural association and the attainability of these prizes can help boost buy in from consumers.

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Social Media iPad Class Creative Commons 35

Jeff Esposito

JANUARY 28, 2013

Buy the clothes, and you come home with the fragrance on them. What they are really selling though, is a lifestyle and a promise that the brand will add to that lifestyle experience. When you get any where near any of the stores, you are immediately greeted by an overwhelming fragrance.

Marketing 45

Marketing Small Business Retail Brands 45

Jeff Esposito

MAY 23, 2011

Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here.

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Education Meeting Social Media Conference 38

Jeff Esposito

NOVEMBER 10, 2010

Now I was with a group of three other adults so we didn’t buy anything, but we sure as hell played around with things. The first is immediately getting off the ride where you can purchase a picture of your group followed up by exiting through the gift shop. Disclosure: I love gift shops). End on a high-note.

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Discount Groups Groups Hosting 48

Jeff Esposito

DECEMBER 17, 2010

I have to buy for a few people, but its booze, so I am not worried. Have you finished your Christmas shopping yet? If not, you’ve only got a week left so get your stuff in gear. Last night was the second annual MegaTweetUp hosted at the Microsoft N.E.R.D. Center and was a blast.

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Statistics Microsoft Social Media Hosting 30

Jeff Esposito

JANUARY 2, 2013

A: RT @ jeffespo : @ aschweig enough to buy skinny jeans and not enough to make the pockets bulge. . @ jeffespo Like the Olive Garden! Unlimited Bread (sticks) and Bottomless Wine! Michael Dolan (@EvilPRGuy) April 5, 2012. Q: How much are hipsters really worth? Adam Schweigert (@aschweig) April 9, 2012.

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Vocus Hotels Reddit Class 40

Jeff Esposito

MAY 31, 2011

With a solid plan in place and internal buy-in, the only thing left now is to start the ball rolling on the execution phase. To help get firm footing on the material or confidence in your presenting, start out with the teams that you’ve identified as internal advocates.

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Team Social Media Metrics Training 43

Jeff Esposito

JUNE 13, 2011

If you don’t measure anything, you will be destined to fail and lack of organizational buy-in. At the end of the day it is up to you to decide what should be measured when expanding your social media program across your company. What are you measuring? Image - whoswho.

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CoTweet CoTweet URL Metrics 45

Jeff Esposito

NOVEMBER 5, 2012

Two” Business Model: When you buy a SMAC! Tangible Support: Provide constant comfort, sock monkey “mojo” and a cancer-busting buddy to those moving through their cancer journey. Giving: “One SMAC! = monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it).

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Startup Banking Flickr Research 42

Jeff Esposito

JANUARY 8, 2014

But many lost track that we were buying from George Jung , Walter White or Tony Montoya and got hooked on the freemium model – Yes, that community that you built on Facebook is just rented real estate and your company does not own the user or their data.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

NOVEMBER 23, 2010

With Facebook inserting places into geolocation, there is no question that mainstream buy-in will continue to grow for them and the other players in the space. To me, a company gets a major fail sticker when they can’t come through with their offer advertised on a network or if everyone in the store is clueless.

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Applications Education Discount Mobile 30

Jeff Esposito

JULY 6, 2010

When I buy something if the salesman is too pushy or not too attentive, I tune them out. This is a philosophy that I strongly believe in and it is something that we when we converse with customers on the Vistaprint Twitter account (examples here & here ).

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Creative Commons Disqus Price Skills 31

Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. That word irks and scares me. How about you? Will you settle? Sysmos Acquired by Marketwire – Now this news was not surprising at all. These acquisitions are all about making a product offering multi-dimensional.

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Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

AUGUST 22, 2011

Then again, if you try to buy off a journalists these days, you might just as easily end up on the wrong end of a vicious tweet or blog post calling shenanigans on your shady dealings. What it all comes down to is the inter-connected media world we live in has made relationships between journalist and PR people practically worthless.

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Press Release Journal Flickr Report 48

Jeff Esposito

APRIL 26, 2013

Bans and censors: the best advertising money can’t buy – this is a good read from Richard Branson discussing the benefit of having an ad banned and the publicity that ensues. Infamous Gate to Hell Found in Turkey – I love when classical myths and legends are rediscovered.

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Delicious Case Study Study Buy 38

Jeff Esposito

DECEMBER 19, 2011

The niche and smaller networks are going to start to be gobbled up by these behemoths (like Facebook buying Gowalla) in an effort to offer a network that we’ll all be addicted to and share our data with them. I also don’t think my favorite social network; Twitter is immune to this and think that Google will buy them in the new year.

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Social Media Microsoft Trends Team 45

Jeff Esposito

AUGUST 23, 2013

It’s even shorter than 140 words: “Grab the chance to play poker at the Old Trafford venue with a minimum buy-in of $400. The following are some of the effective strategies of PartyPoker that fits easily on a single tweet. The package includes $35 charity donation, hotel accommodation for three nights and $350 worth of spending money.”.

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Hotels Sports Trends Statistics 39

Jeff Esposito

JULY 26, 2010

Think anyone would buy it? Freeze who was the victim of his own plans. Great stuff indeed. jeffespo Mike – I could write a book using one liners about each of Batman's foes. There were hundreds of them. You do bring up a great point as to who the next genius will be. jeffespo Yes but he lost points because Arnold played him.

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Social Media Creative Commons Disqus Social Networking 33