Janet Fouts

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Social Media Listening – It’s About Emotions

Janet Fouts

We did the research, so why aren’t they buying? Do you buy a book because of the emotion it’s cover evokes? When the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. Then we complain that consumers appear to say one thing in that research and do another.

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What’s your social listening strategy?

Janet Fouts

We did the research, so why aren’t they buying? BUT when the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. over product B.

Strategy 111
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An interview with @BrennerMichael, author of #MeanPeopleSuck on #MindfulSocial

Janet Fouts

Michael shares with us what’s really at the root of being disengaged and miserable in our jobs, and spoiler alert, sometimes it’s US, our attitude, expectations or even our victim mindset.

LinkedIn 103
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Social Media is Not a Direct Sales Channel

Janet Fouts

Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” Let’s think for a moment about how great– really great –sales people deal with initiating a sale. No, they never do that.

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

They’re not buying homes yet, they’re renting or living with parents. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. 63% don’t use a credit card ( Bankrate ), they use debit cards instead.

Marketing 145
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Empire Avenue – Measurement of Social Influence?

Janet Fouts

Basically Empire Avenue is a community (and I use that term loosely here) where members buy and sell virtual shares in each other in the hopes of getting rich in currency of the site, called “eaves&#. Discussions range from buy me! Join here , and help me get more eaves. Sure if you’re into stock trading and games.

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My bestseller and the next book is on the way!

Janet Fouts

The advent of the internet allows consumers to gain vast quantities of knowledge before they make a decision to buy. Consumers say they are 73% more likely to buy from a brand that responds to users on social media platforms and a canned response with a link to your website is simply not going to cut it.