'The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those friends and businesses with whom you are already closely aligned. If you happen to be using Facebook for outreach and marketing, the new hashtag feature will extend your reach dramatically. 1 – Avoid Desperation Marketing. Controversy and false claims. MORE >>

'Nine days from today, I won’t be getting dropped off at Dulles Airport, waiting in line to get through security, or boarding an airplane to fly to Egypt. Walk like an Egyptian… not. It’s not of my own volition that I won’t be doing any of these things. Rather, it’s because a speaking engagement that came my way several months ago disappeared rather abruptly. Image: Wikimedia Commons ( public domain ). Of course, I was extremely irritated when it happened. I’m not irritated any more, and I’m not asking you to join me in a pity party. Stuff happens. MORE >>

'I wanted to share some insights from a recent interview I did for Speaker magazine about how to develop effective branding strategies and enhance engagement by focusing on “we.”. We First has helped many organizations — from Global 500 companies to nonprofits — to effectively pursue “the art of inspiring customers to champion your brand.” The funny thing about Fortune 100 companies and associations is that they are not so different: they are both groups of people connected around shared values or a common purpose. cient pro?t to merit corporate participation. Why do they do that? MORE >>

'A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” ” Of course more choices lead to comparison. The mobile and social channels seem to play a vital role in the way consumers shop, and the study also offers interesting insights: ” 47% respondents (of the. Digital Insight MORE >>

'Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned, and earned media. Beyond Simple Sharing on Corporate Social Accounts. was watching a video where one content marketing evangelist went through the  strategy and creation of content in great detail , but completely ignored the importance of promoting content. MORE >>