The Realtime Report

MAY 5, 2020

Incendiary Language: How Brands Can Keep COVID-19 Messaging From Fanning a Dangerous Flame. With the spread of misinformation and online scare tactics, we’ve entered into a growing economy of fear –– and brands, as primary communicators in our digital ecosystem, can lend a hand in diffusing this fear.

Brands 140

Brands Construction Guidelines News 140

The Realtime Report

APRIL 17, 2014

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. Does your preferred airline respond quickly on Twitter?

Airlines 178

Airlines Twitter Statistics Industry 178

The Realtime Report

NOVEMBER 5, 2012

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. The majority (54%) of the top 100 brands are now using Instagram, according to the study. Between August and November 2012, brand engagement has increased significantly.

Instagram 178

Instagram Brands Mobile Study 178

The Realtime Report

AUGUST 13, 2012

Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. How active are these top brands on Instagram? But overall, luxury brands are the real leaders on Instagram - Burberry, Tiffany & Co. 37 have an active profile. 26 post more than one photo per week.

Instagram 189

Instagram Brands Comparison iPhone 189

The Realtime Report

JUNE 6, 2014

Twitter: 255 million monthly active users. Millennials Are 56% More Likely To Find Brand Content On Social Networks. SDL’s Content Finds the Customer study found that Millennials are 56% more likely to find brand content on social networks. YouTube and Twitter are a close a second. Facebook: 1.23 via Facebook.

Social Networking 181

Social Networking Tumblr Brands Content 181

The Realtime Report

MARCH 31, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Foursquare. Foursquare. LinkedIn. LinkedIn. Any social media updates that we missed? Let us know in the comments below.

Lithium 160

Lithium News Klout Foursquare 160

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

The Realtime Report

MARCH 5, 2014

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads. The hybrid of old and new media is promising.

Buy 164

Buy Products Instagram Twitter 164

The Realtime Report

FEBRUARY 7, 2014

Twitter: 241 million monthly active users. Twitter’s Growth Slows, Engagement Drops in Q4 . Twitter’s fourth quarter numbers are in — and they’re not too impressive. Twitter Engagement: Q4’13 Timeline Views 148 billion, up 26% y/y. The #RLTM Scoreboard: Social Networking Stats for the Week.

Social Networking 142

Social Networking Engagement Twitter Statistics 142

The Realtime Report

JUNE 27, 2014

Twitter: 255 million monthly active users. Twitter Sees Over 300 Million Tweets About #WorldCup (And Counting). Twitter recently announced that in the first 15 days of the World Cup tournament, there have been over 300 million tweets related to #WorldCup. Social Media Statistics #WorldCup social networking statistics Twitter'

Social Networking 170

Social Networking Tumblr Twitter Statistics 170

The Realtime Report

APRIL 22, 2014

Even @KatieHeigl can’t resist shopping #NYC‘s favorite drugstore” and included an image of Heigl leaving a Duane Reade store, holding two of the brand’s shopping bags. Social media can be a murky area for brands, especially when photos of well-known public figures are involved. million followers on Twitter.

Social Media 187

Social Media Brands Campaign Privacy 187

The Realtime Report

DECEMBER 2, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook. Social Media News Ticker age gate Buffer Facebook Facebook video autoplay Foursquare security TV Conversation Targeting Twitter' Foursquare. Let us know in the comments below!

News 156

News Foursquare Features Social Media 156

The Realtime Report

DECEMBER 9, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter' and… Apple?!

Apple 149

Apple News Buy Tumblr 149

The Realtime Report

FEBRUARY 5, 2014

million — savings the brand is eager to “pass on to its customers.” It’s simple and straight-forward; viewers tweet for a chance to win the prize money, and the brand shares its messaging around ‘passing on the savings’ to its consumers. Allegedly, that saved the company $1.5

GPS 141

GPS Twitter Insurance Hashtag 141

The Realtime Report

DECEMBER 24, 2013

And if you happen to have one (or several) drinks too many, not to worry: several major alcohol brands are working with mobile taxi apps to help pay for your ride home. It’s a win-win situation: users get a discount on their (safe) ride home, and brands encourage consumers to engage with them digitally.

Discount 164

Discount Transportation Brands Delicious 164

The Realtime Report

FEBRUARY 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Foursquare. Any social media updates we missed? And have you checked out Facebook’s Paper yet?

Foursquare 150

Foursquare News Social Media Twitter 150

The Realtime Report

AUGUST 1, 2012

Now that Twitter is a media company, building a walled garden around “its” content , it has two customers. Yesterday, by apologizing for suspending the @GuyAdams account for the wrong reasons, Twitter showed that it, too, understands that it needs to build a Chinese Wall. The Background On The #GuyAdams Controversy.

Twitter 178

Twitter Privacy Advertising Team 178

The Realtime Report

JULY 10, 2012

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. While these numbers aren’t huge, they are significant enough for brands to take note. online adults aged 18 or older in May 2012.

Buy 183

Buy Brands Facebook Survey 183

The Realtime Report

OCTOBER 31, 2012

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. The effort is designed to get consumers excited about Halloween themed menu items and to educate them about the brand’s new mobile payment options.

Mobile 145

Mobile Instagram Twitter Loyalty 145

The Realtime Report

SEPTEMBER 4, 2012

Data from a recently-released Altimeter report , “Guarding the Social Gates: The Imperative for Social Media Risk Management,” makes it clear that many companies still don’t understand either the benefits — or the risks — that social media can bring to their brand or organization.

Reputation 175

Reputation Company Social Media Policies 175

The Realtime Report

OCTOBER 29, 2012

. “Follow us and we’ll follow you” is the tagline, supported by several videos of ridiculous mushroom-outfitted mascots ‘following’ around random people who have followed the brand on Twitter. richnowalk followed us, so we followed him.

Twitter 156

Twitter Campaign Video Social Media 156

The Realtime Report

JULY 31, 2016

How To Use Twitter To Its Fullest Potential. Since its founding in 2006, Twitter has become a global force in the field of social media. Over 310 million people use Twitter on a monthly basis to stay in touch not just with their friends, family and favorite celebrities, but indeed with the world at large. What does this mean?

Twitter 70

Twitter How To Trends Hashtag 70

The Realtime Report

NOVEMBER 19, 2021

Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 But with growing sponsorship opportunities for influencers, it is inevitable that an influx will enter the already saturated space, making it even more difficult for brands to find the right influencer to work with.

Influencer 209

Influencer Tips Proposal Authentication 209

The Realtime Report

FEBRUARY 5, 2024

Find Your Voice Finding your voice starts with knowing your brand so that you can execute the tone of the brand within your captions, photos, stories and more. To find the tone of my brand, I thought of what would be authentic to myself. You can follow Dr Mesa on Facebook , Twitter , and Instagram.

Social Media 91

Social Media How To Authentication Skills 91

The Realtime Report

FEBRUARY 13, 2020

Every marketing campaign needs to begin with a clear-cut end goal, whether it’s growing your audience, selling a certain number of products, or just starting a conversation about your brand. Yes, social media is often a more relaxed atmosphere, but keep in mind that you’re representing a brand, not yourself.

Social Media 125

Social Media Real Estate Tips Marketing 125

The Realtime Report

JUNE 2, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and YouTube: Facebook. Social Media News Ticker Facebook privacy settings Twitter Twitter ads video ads Youtube' Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch.

News 182

News YouTube Social Media Privacy 182

The Realtime Report

MARCH 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure. ABC joins other U.S.

News 164

News Social Media Facebook LinkedIn 164

The Realtime Report

APRIL 21, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Social Media News Ticker +Post ads AdSense Facebook geo-location Gnip Google mobile advertising MoPub Nearby Friends Twitter' Any social media updates that we missed?

News 173

News Adsense Social Media Facebook 173

The Realtime Report

JUNE 9, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram, Pinterest and Vine: Facebook launches expanded video ad capabilities for brands. Social Media News Ticker Facebook Instagram Pinterest social media news ticker Twitter Vine Xbox One'

News 167

News Wireless Instagram Social Media 167

The Realtime Report

DECEMBER 31, 2012

User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology).

Case Study 194

Case Study Study Social Media Film 194

The Realtime Report

JULY 18, 2014

Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . Adidas has been crowned as the ‘ most talked about ‘ brand connected to the 2014 World Cup, generating 1.59 million conversations across Twitter, Facebook, blogs and Tumblr. Adidas reported 5.8

Campaign 176

Campaign Social Media Statistics Sports 176

The Realtime Report

JULY 15, 2022

This increased exposure helps brands generate traffic, leads, and sales. The most popular social media platforms are Instagram, Facebook, Twitter, TikTok and Pinterest and knowing the right tools and strategies to use can make the difference between targeting the right audience, or simply wasting money on your ads.

Social Media 91

Social Media Strategy How To Comparison 91

The Realtime Report

SEPTEMBER 13, 2022

Already working with world-class brands clients like Dolce & Gabanna, Lancôme, Microsoft, Dermalogica and other global brands throughout the U.S., Relative the recent round of funding, Getbee will leverage that capital to accelerate its market adoption with leading retail brands.

Retail 91

Retail Video Microsoft Loyalty 91

The Realtime Report

DECEMBER 12, 2013

For DiGiorno pizza, being spontaneous – and knowing where their audience is at a given moment – recently created a huge spike in engagement on Twitter. DiGiorno knew the live broadcast of the musical would be generating a fair amount of buzz on social media, and the brand “wanted to get in on the conversation.”

Hotels 155

Hotels Campaign Social Media Mobile 155

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. million followers on Twitter, nearly 38,000 subscribers on YouTube (and over 14.6 YouTube has a series of short films about the collection.

Campaign 189

Campaign Platform Social Media Microblogging 189

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. To help make this topic relevant to potential customers, the brand sought out public opinion. Increase Twitter followers by 15%. Make It Social.

Social Media 186

Social Media Strategy Case Study Airlines 186

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). 5 Vines Are Shared Every Second On Twitter (May 15).

Klout 144

Klout Social Media Statistics Tumblr 144