Techipedia: Tamar Weinberg

JANUARY 26, 2011

Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. I asked a big brand on Twitter for help and they gave me a canned response. Again, this is a big brand.

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Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

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Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

Some goals you may consider could be: Increasing the number of followers on Twitter or Facebook by 20% over 12 months. Increasing Brand Awareness (goals like these can’t always be tracked directly but we can measure success in other ways – more on this below). Getting 5,000 likes on a website over the campaign.

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Social Media Analytics URL Campaign 260

Techipedia: Tamar Weinberg

AUGUST 21, 2012

Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before. Make sure the imagery supports your brand and, along with concise text, conveys your brand’s essence.

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Facebook How To Drupal MySpace 274

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family. Consider personal branding.

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Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. This is a guest post by Vanessa Van Petten.

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Social Media Strategy Jive StumbleUpon 161

Techipedia: Tamar Weinberg

AUGUST 25, 2010

If I’m managing your Twitter account , you might find a response from me at 11 PM on a Saturday night or 2 AM on a Tuesday. Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. That’s why this is more of a message for large and not necessarily small brands. I understand!

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Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new? It expands your reach Even an established brand may be missing out on potential customers.

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly Payless Shoes Payless is another well-known brick-and-mortar brand that’s best known for their ability to offer quality shoes for a low price.

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Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

How are they able to build quality relationships and a large following for their brand with seemingly little effort? For some it is Twitter and Facebook. For me personally, my two favorite parties are Twitter and Facebook. Dan Schawbel from Personal Branding Blog is great at this. For Dan it is personal branding.

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Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

APRIL 12, 2011

You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. The Photostrip: A Great New Opportunity for Visual Branding!

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Real Estate Facebook How To Applications 279

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram.

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Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

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Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Current social networks in the growth stage are Twitter and Facebook.

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Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Follow him on Twitter. Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Ignore the pundits who try and tell you how to blog, Twitter and network. Nice post Glen. Cheesy but true.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Don’t forget to follow Samir on Twitter. I just wish we could cookie users on Facebook and Twitter so I could track their conversions… maybe one day! Especially with a lousy comment. Definitely.

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Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? But it’s rare to see such fan love on Facebook and Twitter. or “Make sure you also follow us on Twitter!” This is a guest post by Lisa Kalner Williams. Why is that? So thank them. Cheer For The Holidays.

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Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

MARCH 17, 2010

Follow him on Twitter. So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts. It makes your client feel special.

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Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM. Most influential Twitter accounts associated with this article. Twitter Influential Steven DiMartino. Record Rainfall in the New York City area actually happened on Sunday 8/14 more than Monday 8/15. Stories about the rainfall.

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Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

JUNE 19, 2012

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. They entice higher brand loyalty by enhancing ‘insider’ status. Customers who participate, create content and connect with other community members become loyal brand advocates.

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Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Because they already have a great aesthetic going with their branding – the quirky hand drawn effect – the illustrators simply applied this style to the screen shots of Facebook. They give insight into the overall brand that Air New Zealand strives towards: a jokey, upbeat vibe that embodies the Kiwi spirit itself.

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Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Most people don’t just want to talk to a brand image. For example, you might have launched a Twitter account hoping it would drive tons of customers to your e-commerce site quickly. When we hear the phrase “social media&# we tend to think of the Web and sites like Facebook, Twitter, and Digg. Go Offline.

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Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2010

who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. Twitter is one of the largest social networking sites, featuring users from various walks of lives. Twitter has a wide range of benefits from communicating with friends and families to building a brand for your business.

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Analysis Twitter MySpace Consultant 215

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

I, too, find that Twitter has been incredibly powerful for me to connect with real life colleagues, readers of Techipedia, family, and everyone in between. I’m also something of a Twitter purist. Enter a second Twitter account. With Twitter being so incredibly large and vast, there are different types of mini-communities.

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Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

If you connect your Twitter account, you can even cross-post to Twitter. Remember, this isn’t Twitter, so it’s okay to send back a private message letting your connections know that you appreciate them. Thus, donating a few minutes of your time can lead to free networking and promotion for your own business or brand.

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LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

There have also been doctors that have used social networking tools, like Twitter, during surgery. He used Twitter to raise money for charity if people tweeted and blamed his cancer. Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts.

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Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months. Twitter, he says, “became my way of talking with a community of people.&# He explains that “Twitter allowed me to be social without having to be IRL.&#

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Thanks to some deft management by Brian, we were able to also be on the twitter trending topics for about 13-15 minutes. Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. Image credit: Sean MacEntee. [

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Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

APRIL 22, 2010

It was recently reported that there are over 50 million updates posted to Twitter every day. In addition to Twitter, there are a slew of other social networks which enable users to post status updates, links, and information daily. There are a variety of tools which help you to navigate Twitter and the real time web.

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Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

AUGUST 7, 2012

For instance, if my business was named Example, and I wanted to see what has been said about Example on Twitter, I would do the following: site:twitter.com “Example”. The quicker you respond, the higher your chances are for resolving the situation and possibly getting a brand advocate out of the ordeal. The Man with the Plan.

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Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Content creation is original text, images, video or HTML content created for publication on Twitter, Facebook, the company blog, etc. It’s about finding the right Twitter followers, managing a Facebook ad campaign, and attracting blog subscribers and members of LinkedIn Groups. Ongoing SMM Activities. SMM Support Options.

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Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

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Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. There are a number of channels (Facebook, Twitter, forums, etc.) Out of curiosity, given EA’s vast reach, how many community managers manage the Electronic Arts various brands and products? Here’s what I’ve learned from her.

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Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Wouldn’t it be safer, for the sake of maintaining the integrity of your business name or your personal brand, to ask permission first? Tagged as: facebook , linkedin , opt-in , permission marketing , relationships , social media , spam , twitter { 5 trackbacks } Hostage Marketing: Hot New Fad For 2010? What do you choose?

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Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

APRIL 20, 2010

You can still draw attention to yourself and use one of the aforementioned content hooks…however, you need to remember that your role is to advance the conversation, not take it over, and that furthering the dialogue ultimately furthers your social media brand & helps you develop relationships with all the participants. Answers Yahoo!

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Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

JULY 21, 2009

In today’s day and age, it is incredibly easy for a person to set up his personal web space to start sharing whatever is on his mind (and you begin to wonder why Twitter’s growth is so huge and popular among celebrities ?) That’s not to say it should only be done on Twitter though. It’s like THE CLUB.

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Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JANUARY 31, 2012

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Follow Brad on Twitter. [ How well do they market themselves?

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