Social and Logical

DECEMBER 3, 2010

Marketing is focused on getting people to notice brands and behaving in a favorable direction. Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. They provide more opportunities for audience members to interact with your brand. So, how can this be accomplished?

Analysis 186

Analysis Social Media Course Examples 186

Social and Logical

DECEMBER 3, 2010

Oliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. I follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. This changed when I came across their online presence.

Price 150

Price Video Engagement Features 150

Social and Logical

DECEMBER 19, 2010

So then, businesses started asking themselves, if social media is so easy and effortless, why not harness the power of online conversations for their own brands? I’m sure you’ve had the experience of looking up brands on Twitter and finding that these companies might only have about 100 followers or so.

Social Media 150

Social Media Campaign Conversation Strategy 150

Social and Logical

DECEMBER 3, 2010

In social media, they would include our Twitter followers, Facebook fans etc. Building a network of people around your brand or idea is a way to build loyalty and trust. However, there needs to be a balance between quantitative goals and qualitative strategies that contribute to overall brand growth. Components.

Strategy 150

Strategy Construction Aggregator Loyalty 150