Small Business Mavericks

AUGUST 8, 2011

As marketers, we like to talk about how you can brand yourself wherever you go. You can brand yourself on Google and Bing. You can brand yourself on billboards. You can brand yourself at the local Chamber of Commerce. You can brand yourself on Twitter. But can you brand yourself through Facebook?

Brands 98

Brands Facebook News Company 98

Small Business Mavericks

MARCH 3, 2012

Once created, a logo can be used on your own website, in advertizing, on Twitter , and now on Facebook. This will make Facebook an important part of any social media branding campaign , especially if you can collect a lot of followers. The longer visitors stay on your pages, the more exposure they receive to your branding.

Brands 98

Brands Facebook Sports Small Business 98

Small Business Mavericks

MAY 10, 2012

Twitter chats are a strange phenomenon that are becoming increasingly popular. Twitter chats make use of the hash tag to connect like minded people in a chat session. That doesn’t mean that Twitter chats are useless. By adding your own comments, you can improve you own image and help to develop your brand.

Meeting 98

Meeting Twitter Small Business Hashtag 98

Small Business Mavericks

MAY 11, 2012

Twitter chats are a strange phenomenon that are becoming increasingly popular. Twitter chats make use of the hash tag to connect like minded people in a chat session. That doesn’t mean that Twitter chats are useless. By adding your own comments, you can improve you own image and help to develop your brand.

Meeting 87

Meeting Twitter Small Business Hashtag 87

Small Business Mavericks

MARCH 19, 2014

Twitterjacking is a little known strategy where you can “hijack” a tweet or retweet, hashtag, or another specific Twitter marketing strategy and use it for your own gain. If your tweet is relevant, you can get a little extra exposure for your brand by using the hashtag. Social Media hashtags Twitter twitterjacking'

Hashtag 125

Hashtag Eventful Strategy Twitter 125

Small Business Mavericks

SEPTEMBER 11, 2012

A good time to select an exact match domain name is when your primary keyword is in your business name and you want the domain name for branding purposes. Don’t get shortsighted about SEO tactics and forget that you are building a brand. Many SEOs still believe that it does, and many of them teach their clients that it does.

Domain Name 161

Domain Name Small Business Yahoo SEO 161

Small Business Mavericks

OCTOBER 11, 2013

They are popular on Twitter, Facebook, and Google+. Of course, if you are a regular social media marketer, then you may be accustomed to branding yourself through hashtags, but you can engage with your audience through other hashtags as well, and one audience that is rich and primed for engagement is the TV viewing audience.

Hashtag 101

Hashtag Conversation Social Media Course 101

Small Business Mavericks

JULY 1, 2011

This may include but is not limited to BlogCatalog, Facebook, Twitter, niche social sites, and a myriad of social bookmarking communities. Branded Blogging – Branded blogging is corporate, or commercial, blogging at its finest. You are not so much concerned with SEO or social media as you are with building your brand.

Strategy 161

Strategy Domain Name Social Bookmarking SEO 161

Small Business Mavericks

OCTOBER 31, 2013

A good example is this marketing strategy used by both Starbucks and Amazon to use Twitter as a gift giving platform. For Starbucks, it’s a matter of Twitter users passing a $5 Starbucks gift certificate on to some of their followers. It will allow you to capture Twitter handles of your customers easily.

Marketing 93

Marketing Social Media Twitter Strategy 93

Small Business Mavericks

MARCH 18, 2014

You can cross-promote your products, services, and brands with hashtags in very powerful ways that before was not possible. Some may be active on Google+ and Twitter. That requires branding your hashtag. Hashtags present a unique opportunity for online marketers. Others may stick to Facebook.

Hashtag 101

Hashtag Widget How To Social Networking 101

Small Business Mavericks

JUNE 5, 2012

You can be at Facebook, Twitter, LinkedIn. The benefits of social media done right are astounding: Effective online branding. If you do it right, you can win new customers and make old clients happy with just a little effort. Don’t be pushy! Forget the venue for the time being. It really doesn’t matter.

Social Media 170

Social Media Reputation Engineering LinkedIn 170

Small Business Mavericks

JUNE 13, 2013

Such as: Click on hashtags, even if they originate on other services, such as Twitter. One way to use hashtags is as a branding element. Start your own hashtag around your company brand or a product brand that your company owns. Social Media Branding facebook hashtag' That’s not necessarily a bad thing.

Hashtag 93

Hashtag Facebook Social Media Conversation 93

Small Business Mavericks

MAY 5, 2014

You may have seen Twitter’s recent study called “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers.” There should be that mix of controlled content and open-ended feedback in order to get the mix Twitter has found effective in their study.

Paid Search 79

Paid Search Study Twitter Activities 79

Small Business Mavericks

APRIL 2, 2013

use them to follow brands. of hashtag users use them to follow brands. What it tells me is that hashtags are useful tools to promote brands on social media. Currently, Twitter, Instagram and Google+ are the only social media sites (that I know of) using hashtags. But another 34.1% Let’s back up a little.

Hashtag 87

Hashtag Guidelines Social Media Brands 87

Small Business Mavericks

MAY 28, 2013

Interestingly, more small business owners see value in Facebook, Twitter, LinkedIn, blogging, and YouTube than in Google+. It’s been clear for some time that the more you use a social network (any social network), then the more likely you are to rise in the search engine rankings for your brand name. This is head-scratching.

Google 101

Google Engineering Small Business Forums 101

Small Business Mavericks

JULY 16, 2013

But hashtags are even more powerful when you can use them as a branding tool for your business. Big brands are already doing this. One great way to use hashtags on Facebook that is more difficult to accomplish successfully on Twitter is to associate your hashtag with an image. Facebook hashtags are here to stay.

Hashtag 101

Hashtag Facebook Small Business Social Media 101

Small Business Mavericks

AUGUST 6, 2012

As simple as it sounds, it is an extremely powerful tool to brand your business, large or small, and even drive sales. In fact, Pinterest drives more revenue per click than Facebook or Twitter and since it is so simple and visual, the site drives a lot of click-through traffic. You can follow Jayme on Twitter as well, @jpretz.

Real Estate 184

Real Estate Hashtag SEO Sites 184

Small Business Mavericks

JANUARY 31, 2013

If you’ve built a solid online brand and find yourself having to rebrand your business online for one of various reasons, then you should count the cost before you start. You might, for instance, have to establish a new Twitter account, or rename your old one. Is rebranding really necessary? That means more work.

Cost 98

Cost Domain Name Newsletter Engineering 98

Small Business Mavericks

SEPTEMBER 4, 2012

One negative message about your brand going viral can really put a damper in your business’s trust among consumers. Company and third-party blogs are considered less risky than Twitter or Facebook, which indicates that businesses are warming up to blogging. It’s not really surprising.

Sites 105

Sites Social Media Foursquare Survey 105

Small Business Mavericks

JANUARY 17, 2014

Whatever it takes, you need to put your brand out there and lead people to your website. You can promote your blog posts, interact with and engage your audience, and produce valuable content for Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and other social media sites then lead them back to your website.

Blogosphere 115

Blogosphere Small Business Review Sites 115

Small Business Mavericks

MARCH 11, 2012

You can also brand and keyword target your videos making it easier for others to find you. Twitter – while Twitter continues to have its knockers, it is a great tool for blasting out short messages. Facebook - where Twitter is for short messages, Facebook is for real discussions.

Social Media 101

Social Media Small Business YouTube Hosting 101

Small Business Mavericks

JULY 3, 2012

That conversation starts off site at places like LinkedIn, Facebook, and Twitter. Branding – The best bloggers create a brand. Your brand is your message. Social media – Your blog is a conversation. Savvy marketers figure out how to get the conversation from these social media outlets to their blog.

Reputation 96

Reputation Compete Engineering Conversation 96

Small Business Mavericks

NOVEMBER 7, 2011

For about five years now, we have seen social media marketing rise to the top of the Internet marketing practices and become the most important aspect of marketing and branding online. But Twitter and Google+ are vying for second place. For others, it might be Facebook or Twitter. Is it Facebook?

Social Media 98

Social Media YouTube Engineering LinkedIn 98

Small Business Mavericks

DECEMBER 22, 2011

One of the best ways to market your business at a low cost is to use social media sites like Facebook, Twitter and YouTube. Once that is done, link your site to all the social media sites, including Facebook, Google + and Twitter. Search for online magazines or journalists who typically write about the brand and/or products you have.

Small Business 98

Small Business Facebook Strategy Consultant 98

Small Business Mavericks

OCTOBER 22, 2011

In case you haven’t noticed, I’ve written a few times about Google+, but what I haven’t done is told you why your local business should be using Google+ for social networking, marketing, and branding. You can’t do that on Facebook, Twitter, or LinkedIn. There is actually more than one reason.

Picasa 175

Picasa Google Privacy Social Networking 175

Small Business Mavericks

JULY 26, 2012

This includes your website and blog, but it also includes social media such as LinkedIn, Facebook, Twitter, etc. Those outposts are great reputation management, brand building, and authority building tools. They build trust. Social Media As SEO.

Social Media 107

Social Media Social Graph Reputation SEO 107

Small Business Mavericks

JUNE 3, 2013

Either way, I think the following insight by some business owners is to be commended: Overall, small businesses realize that engaging customers via email leads to a stronger customer identification with their brand, directly driving positive business results. Lead them to your Facebook page, Twitter account, and other social media outlets.

Activities 101

Activities List Small Business Training 101

Small Business Mavericks

JANUARY 8, 2013

Share to LinkedIn, Google+, Facebook, and Twitter. Next, build a Facebook and a Google+ page for your brand. Then share those on your Twitter, Facebook, Google+, and LinkedIn profiles. After that, you need to get some inbound links – quickly. If you have images, share to Pinterest. If you have videos, share to YouTube.

Sites 98

Sites Google Engineering How To 98

Small Business Mavericks

AUGUST 29, 2013

For each skill endorsement you receive you are branding yourself and making yourself more credible in the eyes of potential clients. You can make these public, share them on Twitter, and relegate them to your connections. A vanity URL conveys instant authority and professionalism.

Reputation 121

Reputation LinkedIn URL How To 121

Small Business Mavericks

JANUARY 23, 2012

They are not placed in these areas for practical purposes; they are being used as part of a consumer education/branding campaign by marketers, particularly the big national brands. Smart marketers are linking to their Facebook or Twitter pages suggesting users ‘follow’ them in order to receive news and special offers.

Small Business 93

Small Business Smart Phone Discount Cost 93

Small Business Mavericks

OCTOBER 1, 2013

YouTube is a great opportunity for most brands to tell their stories visually and through a powerful medium. Maximize your exposure by sharing your videos on Twitter, Facebook, LinkedIn, Google+, and Pinterest. YouTube is still the second largest search engine online. It’s the largest video sharing site.

YouTube 101

YouTube Video Embedding Social Media 101

Small Business Mavericks

JANUARY 3, 2014

Copyright restrictions taken out of the picture, microvideos could be a great way to promote your brand on Facebook, Twitter, and Instagram. And it depends on whether Flipagram allows users to upload their own music along with their photos.

Mobile 101

Mobile Library Issues Video 101

Small Business Mavericks

OCTOBER 6, 2014

She points out that social sharing happens billions of times a day, crossing various social media networks like YouTube, Twitter, Facebook, Pinterest, and the rest. Adrienne Erin took a look at Creating Sharable Content and what you need to do to make it happen. Content goes viral, a status most businesses hope happens to their best stuff.

Content 102

Content Survey Research Social Media 102

Small Business Mavericks

SEPTEMBER 11, 2015

Diversify your content – Instead of focusing all of your own content on your brand, diversify your content. These can be unique special offers available only for users of Twitter or a discount for anyone who likes your Facebook page. Instead of one liners (except on Twitter), make your posts just a little longer.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

SEPTEMBER 11, 2015

Diversify your content – Instead of focusing all of your own content on your brand, diversify your content. These can be unique special offers available only for users of Twitter or a discount for anyone who likes your Facebook page. Instead of one liners (except on Twitter), make your posts just a little longer.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

MAY 11, 2015

For instance, that rash of Twitter users doing the Popeye pose is part of the 2015 #StrongArmSelfie campaign — an effort to raise awareness for colorectal cancer screening. The #StrongArmSelfie hashtag has been used more than 11,000 times across social platforms (3,600+ on Twitter & 6,900 engagements on related posts on Facebook).

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

JUNE 22, 2015

There is some evidence that Google+ increases search exposure for brands that use it. Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well. YouTube, for instance, is the second largest search engine on the planet. Pinterest has a very loyal demographic in strong female base.

Social Media 70

Social Media MySpace Retail Process 70