Sherrilynne Starkie

MARCH 8, 2015

In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Twitter for companies.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. And that excitement is what we want to link our brand to.”. It’s a tomahawk dunk.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

FEBRUARY 26, 2018

Social Media Top Five: Twitter cuts off spammers and bots. Facebook, Twitter, Instagram, Google are all featured. Twitter's fight against spammers and bots. Twitter is now banning apps that allow you to simultaneously post identical content to multiple profiles or liking or retweeting from multiple accounts. followers .

Social Media 124

Social Media Twitter Privacy Instagram 124

Sherrilynne Starkie

OCTOBER 12, 2018

Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. Instagram has introduced a new feature that allows brands to record multiple stories at once.

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Google Film Instagram News 279

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. Twitter is introducing 'tweetstorms'. For those for whom 280 characters are not enough, Twitter is introducing ‘tweetstorms ’!

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

JANUARY 4, 2018

Amazon, Facebook, Instagram, Twitter and Youtube. Facebook gets Golden Globes over incumbent Twitter. In what must be a big blow to Twitter, Facebook has been handed the exclusive rights to live stream the Golden Globe Awards this year. Big opps for consumer brands here. Jan 03, 2018. What laundry soap should I use?

Facebook 218

Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

FEBRUARY 1, 2018

Facebook, Instagram, WhatsApp and Twitter have all launched new apps or features this week. Sponsored Moments come to Twitter. Twitter is converting Moments into its version of Snapchat’s Publisher Stories. Sherrilynne Starkie. followers . Top Five: WhatsApp launches app for business. Listly by Sherrilynne Starkie. Follow List.

API 207

API HootSuite Statistics Instagram 207

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. New website for publishers from Twitter. Follow List. Embed List.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

AUGUST 22, 2018

If it’s adopted, the feature will boost organic reach and engagement levels for brands. Twitter struggles with Fake News issue. Twitter CEO Jack Dorsey has admitted that Twitter is reluctant to commit to a timetable for enacting policies aimed at curbing heated political rhetoric on the site. Not so much.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

MAY 23, 2018

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. New features for Twitter apps. Twitter's other clients now have some of the features users take for granted using its main apps. Listly by Sherrilynne Starkie. Follow List.

Klout 170

Klout Features Social Media Lithium 170

Sherrilynne Starkie

JANUARY 2, 2018

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

AUGUST 8, 2019

The image-based network also rolled out an updated shopping section that will display below Product Pins, highlighting Catalog content from the respective brand. Twitter keeps getting better & stronger. Twitter continues to grow, reporting a profit of $37m for the second quarter as its revenue and its user base grow.

News 186

News Instagram Social Media Retail 186

Sherrilynne Starkie

DECEMBER 30, 2012

Last week he sent his first ever tweet: “Dear friends, I am pleased to get in touch with you through Twitter. The Holy Father is 85 years old, and yet he understands the benefits of using Twitter as a channel to engage with the more than a billion Catholics around the world, especially the young. Twitter’s Biz Stone speaks.

Newsletter 343

Newsletter Hashtag Twitter Social Media 343

Sherrilynne Starkie

JANUARY 29, 2018

Native platform analytics including Facebook, Twitter, LinkedIn and Snap. It helps build advocate and brand relationships. Skilled analysts will also have industry certifications, for example Google Analytics , Facebook Blueprint , Twitter Flight School, Hootsuite Academy , and others. Social media audits.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Sherrilynne Starkie

APRIL 13, 2013

Twitter and Facebook lit up with comments and criticism and this in turn became a news story covered by the mainstream media.Ottawa Mayor Jim Watson weighed in saying that he had suggested Bytown should consult with First Nations groups prior to the launch. And that excitement is what we want to link our brand to.”. Related articles.

Sports 310

Sports Consultant Newsletter Team 310

Sherrilynne Starkie

AUGUST 19, 2013

The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads. Top Twitter trends for 2011. Infographic by Sharethrough. Related posts: Instagram or Vine?

Advertising 273

Advertising Comparison Travel Survey 273

Sherrilynne Starkie

MAY 25, 2013

The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. Social Capital Ottawa. Become a Social Media Smarty Pants.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

MARCH 9, 2018

This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Facebook tops YouTube for branded video. Twitter boosts customer service capabilities with adaptive rate limits. Twitter has introduced adaptive rate limits, a new feature for developers sending Direct Messages through the API.

Google 123

Google API Microsoft LinkedIn 123

Sherrilynne Starkie

MARCH 2, 2013

Some of the stars themselves, notably Ben Affleck , took to Twitter to celebrate and share their own excitement. Top tips for bloggers and brands. There were more than 8.9 million tweets about the show (and about the fashion!). According to Facebook , the Oscars scored a 7.17 That’s the connection that social media brings.

Content 317

Content Film Marketing Loyalty 317

Sherrilynne Starkie

MAY 11, 2013

The show was designed to provide brands with multiple opportunities to engage directly with seniors. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Related posts: Does your brand take bloggers seriously? Brands use social media for PR.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

JULY 3, 2012

The day is a blend of formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn , the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

JUNE 29, 2013

But little by little Twitter and Facebook have taken over the reader duties for me. At any one time I’ll see updates from friends and family mixed up with information from brands whose pages I’m connected to and marked as an interest. My pages feed is largely populated by updates from media outlets, clients and other brands.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

JANUARY 30, 2016

The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences. Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

APRIL 26, 2015

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. Many of my clients first became aware of me via Twitter, so did my boss.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

FEBRUARY 19, 2012

Related posts: Brands use social media for PR. This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Social media boosts campaigns. Driving ROI from social media for airlines . Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE.

ROI 290

ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

DECEMBER 20, 2014

Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). We started to fall in love about the time that Twitter showed up at SXSWi. And brands sought us out to help them build their Twitter followings.

Twitter 279

Twitter Hashtag Skills Conversation 279

Sherrilynne Starkie

MAY 30, 2012

Pepsi and Twitter are teaming up for what might become a real game changer for the Twitterverse. Today, Pepsi’s Twitter page has become an entertainment centrepiece where people can download free songs and watch concerts. Through Twitter, Pepsi allowing followers to participate in a ‘pop-up’ concert. Social media informer.

Twitter 292

Twitter ROI Newsletter Hashtag 292

Sherrilynne Starkie

AUGUST 20, 2012

To help the management understand the true benefits of social media and get more comfortable with the tools, we’ve opted to create a small, secret group of the company’s top clients with the aim of recruiting them as brand ambassadors. We provide this group with premium content and a ‘news here first’ service.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

JANUARY 7, 2012

This infographic describes the top trends on Twitter last year. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). It’s a snapshot of popular and youth culture. Related posts: Women in social media. Betty White flogs insurance via YouTube.

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Trends Twitter Insurance Sports 299

Sherrilynne Starkie

JULY 4, 2018

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Twitter cracks down on automation. Twitter is using machine learning tools to identify and take action against automated accounts and it's working. Follow List.

Analytics 170

Analytics Instagram Analysis Library 170

Sherrilynne Starkie

MARCH 2, 2020

It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product. If news professionals know you or at least have heard of your company or brand, they will be more receptive. Start by following them on Twitter and Instagram. What is Media Coverage and Why Does it Matter? Connect with them on LinkedIn.

News 404

News Report Software Badge 404

Sherrilynne Starkie

DECEMBER 19, 2017

Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. This is a risk for brands posting too often or posting boring or salesy content. This is a risk for brands posting too often or posting boring or salesy content. Twitter is sporting some cool new 'threads'. New Twitter threads are here.

Microsoft 210

Microsoft Facebook Travel Sports 210

Sherrilynne Starkie

JANUARY 20, 2020

Start with setting up online monitoring for mentions of your company name, brands and products and services. Part of this exercise should be to use Twitter lists to group influencer by areas of influence. Make sure they are all branded consistently, that the ‘about’ sections are all up to date and that bio links are working.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JUNE 9, 2013

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. We recently worked with a government client who had spent considerable effort and resources over 18 months building a following on Twitter.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

JANUARY 25, 2014

Many high profile news sites and social networks have been offering native ads to brands for quite some time. Twitter and Facebook have a similar offering in ‘sponsored stories’ and ‘promoted tweets’. Dell was the inaugural featured brand. Native ads provide value to brands, readers and publishers alike. Stay away!

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

APRIL 25, 2018

Google has launched an all-new Gmail, with a brand new look, advanced security features, new applications of Google’s artificial intelligence and even more integration with other G Suite apps. Twitter updates privacy policy and terms of service. Twitter wants its newly launched privacy policy to be easy to understand and follow.

Privacy 170

Privacy Social Media Hubspot Policies 170

Sherrilynne Starkie

JANUARY 10, 2020

Twitter is launching a new takeover ad product, Promoted Trend Spotlight. This placement places video content on the Explore tab which is Twitter’s collection of trending topics and hashtags. Differentiates the brand by appearing next to highly-curated editorial content. Will you use Twitter’s Promoted Trend Spotlight ads?

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Trends Curation Mobile Hashtag 44