Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there?

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

OCTOBER 30, 2012

Here’s an example: let’s say there is breaking news relevant to your brand or company. Had that person been checking Twitter as they start their day (as many social media users do), they would have seen the activity and probably prevented the offending tweet. . We check our Twitter simultaneously with our email.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

AUGUST 3, 2011

I can tell you that my audience on Twitter is mostly male. Besides, what do you really care how old the audience is, if the people are passionate about something relevant to your brand, isn’t that the more important piece of knowledge? Someone might follow your brand and a competing brand. But who cares?

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

SEPTEMBER 13, 2011

Communities add value to brands and companies both in terms of valuation and in terms of increased sales. Creating a community of people who support your brand and its products takes time. Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. Communities are personal.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142

Akamai Marketing

JULY 7, 2011

For example, right now, there isn’t an official brand presence on Google+, that hasn’t stopped brands from setting up their presence, brands just don’t have a different presence than people right now. Should you create a brand page? I really couldn’t say. I think it will be DIFFERENT from Facebook.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). It isn’t that we need a tool that does everything.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JUNE 28, 2009

Here’s to hoping all event marketing campains are as successful and impact a brand so successfully! Besides the business wisdom of the Weinermobile campaign, its easy to appreciate a hot dog on wheels that jams out to “I wish I had an Oscar Meyer Weiner&# in different genres, including dance music.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Its easy to get lulled into a false sense of success.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter. Meanwhile users in the coveted 35-54 demographic decreased on both Facebook and Twitter, but only slightly and in practically statistically insignificant numbers. jump in this age group, while Twitter saw a 8% decline.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

NOVEMBER 22, 2011

This feature allows you to see Twitter conversations with a particular contact, from this dashboard you can add them to lists, add additional contact info, see @mentions. She and I do 90% of our communication with one another via Twitter. Twitter Comparison: Ever wonder how you compare to your biggest competitor? And it shows.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

NOVEMBER 1, 2011

Word of Mouth: Word of Mouth is essentially the value of conversation others are having around your company, product or brand. Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. This is perhaps one of the hardest things to measure in social media.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 10, 2011

After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” ” In other words, think about what makes YOU interested in companies and brands. ” Its a fair question. ” And much of this questioning is driving the conversation for ROI.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 2, 2012

I still understand the value of measuring influence from the perspective of brands and analytics. In my mind the value of attempting to measure social influence is more on the side of businesses and brands rather that the people whose influence is being measured. KloutKonniptions!

Klout 177

Klout Comparison Influencer Airlines 177