Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Types 117

Types Instagram Brands Collaboration 117

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Travel and Tourism. Consumer Goods. Healthcare.

Twitter 103

Twitter Tourism Travel Education 103

Laurel Papworth

JANUARY 14, 2010

In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% In addition, over one-third of social network users and 44% of Twitter users have engaged with a brand through discount promotions (Mashable). a year ago to 30% of CRS bookings in Q3 2009 (eTRAK).

Hotels 85

Hotels Tourism Travel Social Media 85

Pixlee

JUNE 23, 2020

Tracking posted content, checking branded hashtags, and displaying all your great social media content can be tedious and time-consuming when you’re juggling multiple profiles. A social hub is a digital collection of all the social content affiliated with your brand that you can host on your website. That’s where a social hub can help.

Brands 77

Brands Aggregator Curation UGC 77

Sprout Social

SEPTEMBER 12, 2022

9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. Full Blast Creative. We live it.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

WebInKnow

JANUARY 9, 2024

The government of South Korea recognizes the opportunity to use social media to promote the country and its culture to boost tourism, investment, and goodwill. Squid Game reached number one on Netflix in 94 countries , including the United States and the United Kingdom.

Tourism 61

Tourism YouTube Social Media Case Study 61

Keyhole.co

NOVEMBER 19, 2023

Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. McCready wrote a post about the experience, saying “The staff at the Delta Vancouver Suites didn’t have to do anything … But now, I think more of them and the brand they represent.” billion users. Monitor your KPIs 7.

Template 52

Template Templates Examples Social Media 52

Ignite Social Media

JULY 2, 2019

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season.

Travel 102

Travel Social Media Banking Tourism 102

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. In 2019, collaborating with #BTS seems to be the way to go for brands! Brands’ strategic partnerships with BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Oktopost

JULY 29, 2022

Have a really close relationship with PR to ensure the tone of voice and messaging is in line with the brand. Hot Topics: Golden community building tips for B2B brands. She’s worked for big brands such as T-Mobile, Sprint, and Samsung, managing social media from daily content to analytics.

Community building 62

Community building Communities Tourism Social Media Management 62

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This AI program is a great example of how modern technology can bring a brand close to consumers.

UGC 59

UGC Brands Apparel Content 59

Pixlee

MAY 24, 2021

Travel and tourism took a major hit in 2020. A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). As travel begins to return in a semi-recreational format, many brands are working to re-establish trust. Reestablishing Trust.

Travel 52

Travel Industry Influencer Tourism 52

Social Media Strategies Summit

JUNE 3, 2021

For example, although Vacchi Hill’s agency doesn’t deal with tourism, following tourism agencies online provides a great source of inspiration. How can you balance staying relevant with social media trends while keeping it professional and aligned with your agency’s brand? Following peer agencies can help generate new ideas.

Engagement 149

Engagement Communities Video Tourism 149

Pixlee

SEPTEMBER 5, 2019

Although seemingly straightforward, there are a lot of ways in which brands go awry with influencer marketing. If there’s a challenge an influencer can help your brand with, it’s relevancy to a specific community. They can make your brand look cool and considered a must-have. Promote Your Brand with Influencer Marketing.

Influencer 41

Influencer Brands Marketing Tourism 41

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. For example, I work in the hospitality industry and it’s common for hotels, restaurants, and destinations to use hashtags in their general online branding or for specific campaigns.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Koka Sexton

NOVEMBER 9, 2022

It can help you identify potential customers, build your brand awareness, and create customer loyalty. 3 Ways Brands Can Generate Incremental Revenue from their Existing Customers. In order to generate incremental revenue, brands need to understand their customer’s needs and wants. A/B testing.

Marketing 92

Marketing Tourism Loyalty Organization 92

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Engagements received on brand content. Posts sent per day.

Industry 121

Industry Real Estate Social Media Sports 121

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 102

Sentiment Analysis Patterns Price 102

Pixlee

MAY 8, 2019

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. Community-driven marketing is more agile than traditional branded content.

Communities 74

Communities Social Media UGC Marketing 74

Bare Feet Studios

MAY 14, 2008

We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. How many of our tourism, PR, communications, and advertising execs blog or podcast or twitter? Internet spend increased over 18% from 06 to 07. Yet we in Hawaii are behind the curve. Virtually none.

Tourism 40

Tourism Tools Conference Upcoming 40

Bare Feet Studios

JULY 25, 2008

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? And post 2-3 videos?

Tourism 40

Tourism Hotels Upcoming Viddler 40

Oktopost

MARCH 25, 2021

Kath has over 21 years of full spectrum digital experience with both start ups and global corporations, specializing in scaling businesses with: Hundreds of brands from the Queen to Tencent, Kodak, HSBC and MI5. Most industries including government, fin tech, FMCG, retail, alcohol, sport, hospitality, tourism, non-profit and entertainment.

B2B 62

B2B Tourism Apple Sports 62

Sprout Social

NOVEMBER 19, 2020

With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. These types of awareness holidays create opportunities for brands to engage with their audiences while expressing the benefits of outdoor activities on mental health.

Travel 119

Travel Sports Exercises Sentiment 119

agora pulse

NOVEMBER 3, 2020

Does the situation directly affect our brand or our customer base? When an issue is relevant to your brand, your mission, or your local area, it’s much more important to acknowledge the situation and respond thoughtfully. Has our brand taken a stance or planned a response to the situation? You don’t want to appear tone-deaf.

Social Media 127

Social Media Social Media Management Health Care Issues 127

Ignite Social Media

MAY 1, 2019

After casting a wide net to reach the largest addressable audience for your brand with broad targeting , it’s time to start narrowing your audience to those with a higher propensity to convert. For example, if you are a tourism brand, create an audience of users who have been identified as frequent travelers.

Tourism 78

Tourism FAQ Buy Travel 78

Sprout Social

DECEMBER 9, 2020

Soon, brands joined in on these trends too. Social monitoring and listening can help you narrow down on specific keywords so you can see what people are discussing when it comes to a certain industry or topic, not just when they directly mention your brand or your products. Identify trending niche hashtags on Instagram.

Trends 125

Trends Hashtag Meme Sports 125

Convince & Convert

NOVEMBER 8, 2016

Most of these might be from friends and people she follows; the others are from brands vying for her attention. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. highlight to tweet).

Social Media 166

Social Media Hashtag Travel Tourism 166

Buzz Marketing for Technology

DECEMBER 14, 2016

They enable one-to-one communication between brands and consumers at scale, and they leverage technology in order to do that.”. We work with brands across several industry verticals, including tourism, hospitality, entertainment, media, CPG, retail, quick-serve restaurants and more,” he said.

Conversation 100

Conversation Marketing Apparel Tourism 100

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family. Tourism/Travel/Hospitality. Consider personal branding. With that said, be sure not to abandon your Facebook page. Goals: Connect with new clients who enjoy traveling.

Industry 231

Industry Real Estate Social Media Travel 231

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Tourism Australia.

Campaign 43

Campaign UGC Content Tourism 43

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40

Travel Conference Tourism Forums 40

Convince & Convert

NOVEMBER 14, 2013

While the beauty of this project is that it’s an artistic endeavor, the principles of cultivating a shareworthy experience can inspire companies and brands. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

Project 153

Project Instagram Tourism Airlines 153

Hootsuite

APRIL 29, 2020

To start, build a list of relevant businesses and brands in your industry. This is one of the reasons it’s so important to understand what other brands in your niche are doing. To get you started, we compiled data from 300 brands to determine the most effective times to post on each social network. Decide how often to post.

Template 145

Template Templates Social Media Tools 145

Akamai Marketing

OCTOBER 30, 2012

Here’s an example: let’s say there is breaking news relevant to your brand or company. Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Travel and tourism in our state’s largest industry.

Activities 138

Activities Communities Social Media Class 138

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47

Travel Conference Tourism Hotels 47