Idaconcpts

DECEMBER 15, 2010

Having forums on your site is a terrific way to get people talking about your products, your service and your brand. Many online businesses use some form of paid advertising to raise awareness of their brand. If you guest post on other sites and syndicate your content in your field then you grow your own credibility in the field.

Press Release 151

Press Release Strategy Forums Marketing 151

Social Media Strategery

APRIL 3, 2014

According to a recent Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. That reporter at the New York Times just called and said he’s doing a story on your brand!

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Marketing

JANUARY 24, 2010

The Society of Digital Agencies - a group that serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy - recently sent me the results of a large survey they conducted. Branded content syndication will replace some paid media.

Automotive 165

Automotive Marketing Syndication Trends 165

Firebelly

FEBRUARY 4, 2010

The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace. Having trouble reading this image?

Facebook 103

Facebook MySpace Paid Search Survey 103

Adam Sherk

AUGUST 11, 2010

The Most Buried News Sites on Digg Diversified Twitter Strategies for News Sites Twitter Suggested Users – Today’s Studio 54 Velvet Rope How to Identify Your Own Top Trends Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

FEBRUARY 17, 2010

Does Google Want Brands in Your Social Circle? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates.

Sites 118

Sites News Google Facebook 118

Adam Sherk

JULY 22, 2009

It’s not just that users expect a branded experience on a dedicated domain. It’s that there are so many SEO and audience development initiatives, including social media marketing, that simply work better when a site exists on its own unique, branded domain. Best of luck to both GQ.com and DETAILS.com.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Social Media Strategery

JANUARY 20, 2014

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. It’s become overwhelming. The social media arms race benefits no one.

Social Media 104

Social Media Compete Cost Syndication 104

Proactive Report

AUGUST 7, 2010

Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. Tweets are indexed by Google and syndicated by the Twitter API. Why do consumers follow brands?

Activities 110

Activities Twitter Syndication Forums 110

Adam Sherk

SEPTEMBER 10, 2010

In my book, Everything I Know about Marketing I Learned from Google , I share 20 “Googley Lessons” that marketers can learn from the world’s most ubiquitous brand to better engage customers and prospects. But, even for online news outlets — where overhead is low and immediacy is high — there’s too little commercial mindset.

News 121

News Press Release Survey SEO 121

Adam Sherk

DECEMBER 22, 2009

Getting a clear understanding of how your target audiences locate and interact with your content and engage with your brand will give you actionable data to use next year and beyond. But while you’re going through this year’s top trends, don’t forget to apply the same practice to your own sites.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

OCTOBER 29, 2009

Related posts: Does Google Want Brands in Your Social Circle? But Social Search has a better chance of making it, so it’s a good idea to start developing a strategy for it now. What Horrible Things Did Time Magazine Do in 1964?

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

AUGUST 25, 2009

Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time. There are lots of good approaches to “link bait” – find the topics and hooks that work for you. Special promotions like contests and giveaways can also be effective.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Proactive Report

OCTOBER 2, 2013

Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. Monitor what is being said online about your brand, your competitors. Amplify content that’s getting attention with paid social syndication. Find out where your ideal customers hang out online.

Marketing 66

Marketing Syndication Sentiment Survey 66

Adam Sherk

SEPTEMBER 3, 2009

PageRank is a lesser factor in Google News, used “delicately” since the linking structure of a brand new article is going to be different from an article published years or months ago. Other video hosters may be included in the future, but for now YouTube is the only way in. Creating textual descriptions and transcripts is helpful.

News 158

News Google Tips Press Release 158

Adam Sherk

APRIL 13, 2010

Home pages will rank well for branded searches regardless of site speed, so it is at the content level that the scores matter more. I double-checked several pages; some scores remained the same but others changed by 1 or 2 points. To take the comparison a step further, I also ran Page Speed on the top 10 sites’ lead article.

Sites 161

Sites News Yahoo Journal 161

ProBlogger

APRIL 6, 2011

How to get you standing out in front of brands and agencies, and find new ways to make money from your blogging pedigree along the way. a bigger punch with an agency or brand. One of the questions that Sarah Pietrzak asked was, “What should brands expect of bloggers and where do you see this relationship going?”. Online surveys.

Blogger 42

Blogger Brands Survey Cost 42

Adam Sherk

APRIL 26, 2010

The Like button does appear on their article template: But at least on my computer it was a little slow to load, and once loaded it added some extra white space before the start of the editorial text. Like The Huffington Post there are also competing Facebook buttons at work. What Horrible Things Did Time Magazine Do in 1964?

News 149

News Module Widget Facebook 149

Adam Sherk

OCTOBER 6, 2010

In looking at these figures it is important to note that sites with larger audiences have greater opportunities for engagement, so bigger brands are likely to have larger numbers. But in going through the site a substantial portion of the content is news so I opted to include it. What Horrible Things Did Time Magazine Do in 1964?

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

AUGUST 11, 2009

Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. It was beautiful, but don’t make it more than it is. Tip #25: Black list Yes, I really do have a list of PR people I won’t talk to. It’s shorter than you probably think, though.

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

AUGUST 16, 2010

UPDATE: I contacted Dennis Yu , who gave me this information: Facebook requires that brands get approval in advance and spend at least $10k, which is what JVC did. I’ll update this post if anything changes on the JVC Facebook page or I learn more. And if anyone has any additional information, please let me know.

RFI 156

RFI Guidelines Facebook Press Release 156

Firebelly

NOVEMBER 30, 2009

A recent survey shows that 43 percent of online retailers plan to offer special promotions and discounts on Cyber Monday. Cyber Monday Facts: More than one in three people say they'll be using their fast-access work computers this year for holiday shopping. That's more than 51 million people logging on at work. View an alternate.

Retail 100

Retail Paid Search SMS Syndication 100

Kikolani

AUGUST 24, 2012

600+ Places to Share Your Content and Get MORE Traffic – Huge list of Google queries for finding guest post opportunities, guest posting tips, and 600 sites where you can guest post, contribute articles, and syndicate content. Beyond laughing, embrace every bad marketing moment as inspiration to make your brand better.

Mashup 117

Mashup Resources How To Remix 117

Adam Sherk

AUGUST 7, 2009

Brand Ambassador / Personality – a person or persona that officially represents the company on Twitter. While the opportunity for engagement is limited, these types of accounts do tend to attract large numbers of followers and the links do get retweeted. So there’s no reason not to set up them up as a foundation building step.

Sites 105

Sites News Strategy Twitter 105

Proactive Report

DECEMBER 18, 2009

It’s about streams, feeds and syndication. A branded, interactive video player that gives you analytics. Our recent survey shows that about 65% of companies and agencies have some form of newsroom online. If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Adam Sherk

MARCH 2, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.

Survey 193

Survey Twitter Digg Hitwise 193

Adam Sherk

MARCH 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google Want Brands in Your Social Circle? Johanna said she could understand why brands would want to connect with users through Social Search, but that Google had developed it with individuals in mind, not companies.

Google 129

Google Brands Google Reader Digg 129

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. The brands we work with are typically larger brands, so that’s the background from which we speak today. We’ve worked mostly with national and international brands.

Influencer 85

Influencer Social Media Hubspot Travel 85

Pixlee

MAY 18, 2021

It’s no wonder that 40% of consumers surveyed claimed that they purchased an item after seeing their favorite influencer use it. That’s why brands need to establish a great relationship with influencers, especially in 2021 when authenticity can feel scarce. Influencer marketing is all about relationships and authenticity.

Influencer 52

Influencer Authentication Syndication Insurance 52

yMarketingMatters

MAY 29, 2018

Let’s get right to it: If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive visitors to your website, you really need to be updating all of your channels once a day, every day. 2 posts should be personal updates that build your brand. *.

Social Media 113

Social Media Real Estate Curation Syndication 113

Adam Sherk

MAY 17, 2010

News sites utilize Facebook Pages to increase brand visibility, promote content, interact with users and drive traffic back to their main sites. by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence. The CPM can be adjusted between $1 and $25.

Sites 167

Sites News CPM Facebook 167

Writtent Blog

JANUARY 23, 2014

They back up their words, claims, and recommendations with real brands, situations, and people. Syndicate Your Content. One simple way to boost your traffic and lead generation overnight is by syndicating your content, on sites like Business2Community , SocialMediaToday , and elsewhere. Create a Calendar of Events.

Syndication 81

Syndication How To Hubspot Blogger 81

Adam Sherk

FEBRUARY 4, 2010

If a journalist isn’t building his or her own brand today using all available tools, then they are demonstrating a lack of understanding of today’s media marketplace. Thom Mitchell February 5, 2010 at 7:03 pm Another issue to consider is IP/content ownership and branding. I like the columnist analogy, that works well.

Social Media 146

Social Media Press Release SEO News 146

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. Even better, use TubeMogul to syndicate it to dozens of other video sites.

FAQ 137

FAQ Content Consultant Social Media 137

Razor Social

APRIL 4, 2018

guest blogging, content repurposing, content syndication) are also safe when used as part of a wider link building campaign and not abused. Well, we start with the most popular and effective tactic from the Ahrefs survey — link bait. Finding and monitoring for unlinked brand mentions. Unlinked brand mentions. A free tool.

NoFollow 98

NoFollow Directory Press Release Syndication 98

Firebelly

JUNE 18, 2010

Firebelly Memo: You can also take Firebellys Social Sophistication Survey. If your business is already on the social web, you will need something to help you improve on your campaigns. You will need an audit. It takes 10 minutes and your score with suggested next steps for improvement will be emailed to you within 48 hours. View an alternate.

Social Media 101

Social Media Paid Search YouTube SMS 101

Webbiquity SMM

JANUARY 6, 2015

And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. How to Use Social Influencers to Build Your Brand by Inc.

Press Release 100

Press Release Tips SEO Influencer 100