Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

FEBRUARY 2, 2016

Branding Bricks ). The CMO Survey ). The CMO Survey ). The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Total spending on Internet advertising is predicted to grow 12.9% The Internet will become the largest medium for advertising in 2016 (ahead of TV). MediaPost ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

MAY 22, 2012

Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on. And identify and nurture the 1% who will really make the social business concept work, those who will work to build their own personal employee brand –and enhance your corporate brand in the process.

Jive 186

Jive Yammer Training Social Networking 186

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MAY 22, 2012

Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on. And identify and nurture the 1% who will really make the social business concept work, those who will work to build their own personal employee brand –and enhance your corporate brand in the process.

Jive 101

Jive Yammer Social Networking Training 101

Webbiquity SMM

MAY 10, 2016

Enables creation of promotions apps on Facebook, including contests, sweepstakes, coupons, surveys, product shows, and social apps. Analyze and monitor performance on your brand’s page and those of selected competitors. Showcase reviews: {grow}, Rebekah Radice. 4) TabSite. Google Review Count: 27,600. 5) Edgerank Checker.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website. Create video emails? DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JUNE 20, 2011

It makes sense; while social media is more about branding and PR than lead generation , those who follow your brand in social media are much more likely to look favorably on your company and its offerings, understand the value, and to have engaged with your company previously than leads generated through most other sources.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JANUARY 2, 2013

Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands. Different social media channels serve different purposes.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 21, 2021

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. Advocacy of your brand on social media and online reviews. What Is Behavioral Marketing? Customer satisfaction. Personalization is a huge draw.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Webbiquity SMM

MARCH 15, 2016

” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective. The CMO Survey ). The CMO Survey ). Stratabeat ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

NOVEMBER 16, 2018

It may feel as though there is some sort of hidden strategy that enables some people or brands to generate more engagement than you so. Humanize your Brand through Emoticons. Run a survey or poll : Another good way to create engaging social media posts is using polls or surveys. How do you earn those retweets and shares?

Engagement 147

Engagement Social Media Survey Hashtag 147

Webbiquity SMM

AUGUST 23, 2010

According to a survey late last year from Bazaarvoice and the CMO Club, 72 percent of CMOs did not attach revenue assumptions to social media in 2009,&# Jerry McLaughlin goes on to say that marketers must do it anyway. product innovation, branding and awareness, links for SEO benefit), though that value may be difficult to quantify.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 31, 2022

Your company page is the best place to tell your brand’s story and showcase your products and services to your target audience. A well-optimized page increases you brand exposure on LinkedIn, increasing purchase intent by 33%. And for banner images, you can be creative with brand-relevant icons and quotes like Amazon.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

FEBRUARY 4, 2014

Are brands moving away from trying to quantify the ROI of social media marketing? Yes, writes John Heggestuen, who reports that “Between 2010 and 2013, the percentage of marketers using a revenue-per-customer metric on social media went from 17% to 9%, according to the February 2013 CMO survey.”

ROI 204

ROI Social Media FeedBlitz Metrics 204

Webbiquity SMM

NOVEMBER 10, 2010

Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing. Key point #4: In today’s world, a brand is what consumers say it is. This diagram from HubSpot illustrates the relationship visually.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Marketing Salary Survey: Social Media Marketing by Aquent. And much more.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. You can get real-time alerts of Tweets containing search terms that you specify, as well as hashtags and brand mentions.” 1) TwitterCounter. Google Review Count: 436.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

JANUARY 19, 2011

How to use search to shield your brand from negativity by iMedia Connection. Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement).

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 71% of consumers say that CEO participation in social media leads to improved brand image. ( Internet users and represent the majority of Americans’ time online. MediaPost ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 27, 2011

61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. A Big Brand’s Social Strategy Really Means ‘Facebook’ by MediaPost Online Media Daily. 15 ways to increase your brand’s impact on Facebook by Socialmedia.biz. 85% of B2B journalists are on Facebook.

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

SEPTEMBER 19, 2012

Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. How can brands most successfully drive fan engagement? 18 Tools to Develop Your Brand on Facebook by Practical eCommerce. 5 STARS **.

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

JANUARY 6, 2015

And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. How to Use Social Influencers to Build Your Brand by Inc.

Press Release 100

Press Release Tips SEO Influencer 100

Webbiquity SMM

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. ” Blakeley concluded that “the online experience for consumers was undefined or uncharted, leaving consumers to fend for themselves to find relevance within the engagement without any reinforcement to brand value or story.”

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

APRIL 23, 2013

Ardath Albee reveals three key attributes that technology buyers value in marketing content, including freshness: “58% (of technology buyers in a UBM TechWeb survey) said they wanted content that was timely and current (while) only 11% said they’d consider content more than 18 moths old.” ” Expert Copywriting Tips.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

OCTOBER 27, 2010

This can be measured in a variety of ways such as number of “mentions&# of your company across social media channels, traffic driven directly from social media sites, and increases in branded search traffic (often the result of exposure through social media or traditional PR activities).

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

MARCH 21, 2012

Recommendations: LinkedIn’s Customer Reference Program for B2B Brands by iMedia Connection. Ryan Derousseau believes that LinkedIn can function as a consumer/buyer recommendation platform for B2B enterprises much the way Facebook does for B2C brands, and provides several suggestions for capitalizing on this.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And yet – 80% of brands advertised on social media sites in 2014. VentureBeat ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.”

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

DECEMBER 10, 2019

Yet too many marketers and brands go about social media marketing the wrong way. They assign it to junior employees, not understanding the brand impact. Without a solid strategy and, it’s difficult to grow your brand following, generate engagement, or accomplish other objectives on social media. Increase brand awareness.

Social Media 155

Social Media Marketing Influencer Survey 155

Webbiquity SMM

MARCH 27, 2013

How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? ” 10 Ways to Promote Your Personal Brand on LinkedIn by iMedia Connection. 13 Brands Using LinkedIn Company Page Features the Right Way by HubSpot. How can companies best use LinkedIn as a marketing platform?

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

JANUARY 13, 2015

Michael Brenner examines findings from Adobe regarding the top social networks for business in the view of CMOs, based on their value for SEO, brand awareness, customer communication, and traffic generation. Survey Reveals 11% Increase in Marketers’ Ability to Measure Social Media ROI by Social Media Explorer. What do you think?

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

AUGUST 2, 2010

Ochman, Yvonne DiVita, Beth Harte, Scott Monty, Peter Kim, Liz Strauss and David Meerman Scott on topics ranging from social media research, ethics and strategy to branding and metrics—all in 140-character snippets. Insights from more than three dozen social media marketing experts including Ann Handley, Marc Meyer, B.L.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. However—96% of the people who discuss brands online do not follow those brands’ owned profiles.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

DECEMBER 19, 2017

Interactive Content: Three experts predicted greater use of interactive content like online calculators, surveys, and quizzes, as well as infographics (or interactive graphics, like this one on martech tools ) in order to keep site visitors engaged. ” — 2018 Trends: B2B Marketing , Edelman. But for B2B marketers?

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 5, 2016

Surveys suggest that many marketers are uncertain of the effect of content marketing. this week’s chart, we look at data from a survey of 542 U.S. Using storytelling to strengthen your brand by i-SCOOP. Storytelling is one of the most powerful ways to breathe life into your brand. by MarketingSherpa.

Content 60

Content B2B Marketing Hubspot 60