Waxing UnLyrical

APRIL 6, 2016

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Make sure that they are relevant to your brand and relateable to your audience. So it’s important that you don’t treat influencer engagement like a buy-out.

Influencer 100

Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

AUGUST 18, 2014

Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. How has attitude impacted your brand strategy and success? Deirdre Breakenridge offers some pointers on facing this challenge with a positive attitude. 4 content creation tips for B2B software companies.

B2B 100

B2B Consultant Collaboration Flickr 100

Waxing UnLyrical

AUGUST 14, 2015

A2: and now that brands are their own media they need to track & measure like media does #measurepr. Survey Monkey. Before you measure, take a baseline so you can see growth. A2 Must be able to measure outputs and outcomes and tie back to business objectives. SME Social Media Reporting Toolkit. CyberAlert. Talkwalker. TweetReach.

Analytics 100

Analytics Consultant Survey Reputation 100

Waxing UnLyrical

DECEMBER 14, 2016

Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). Source: Nielsen Global Trust in Advertising Survey. Why is it even more effective than traditional routes?

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

AUGUST 10, 2011

In an era of increased transparency, your internal stakeholders have their own unique communication and information needs to complete their jobs to the best of their ability, and to act as brand advocates. Research: Rarely, if ever, will you begin with a client, or internal project with all the facts and background information at hand.

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

MARCH 11, 2015

The example she gives is of a PR department tasked with building awareness around a brand. ” into their customer calls to track how effectively media placement is impacting brand awareness. Partnering with customer service, they introduce “where did you hear about us?”

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

JANUARY 17, 2019

There are several ways to keep your name out there in a manner which continues to build brand equity: 1. Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. Conduct Surveys. Can you survey customers to discover a new point of view?

News 203

News Press Release Creative Commons Survey 203

Waxing UnLyrical

MAY 31, 2018

You can decide whether to share this type of content on your personal pages, but don’t take the risk when posting for a brand or client. You’ll know you have rights in the material you’re using, and people will feel closer to your brand because they’re seeing the authentic you! We know memes and gifs are cool. It’s just not worth it!

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

JULY 1, 2015

Are you looking to simply build brand awareness, or are your goals more specific, like driving traffic to your website? For every 10 posts you share, make sure five of them are from others in your field of work, three of them should be original and two should be non-work related to help humanize your brand.

Social Media 100

Social Media Curation Wikipedia Small Business 100

Waxing UnLyrical

MARCH 8, 2013

Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. You saw (I hope) my post on Oxfam’s Behind the Brands campaign. Photo © European Union 2013 – European Parliament, via Flickr (CC ). Or, in other words, what keeps yo momma up at night.

Case Study 240

Case Study Project Issues Insurance 240

Waxing UnLyrical

MAY 22, 2015

So it wasn’t a huge surprise that the survey really focused on whether, and how, journalists would use externally-produced video. So any time you have brand integration involved, that means your disclosures have to be that much more clear.

Review 100

Review Report Content Consultant 100

Waxing UnLyrical

JULY 26, 2018

You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply. If the goal of the campaign is to build brand awareness, you’re probably looking to distribute it beyond your existing contacts.

Campaign 165

Campaign Content How To SEO 165

Waxing UnLyrical

DECEMBER 9, 2015

The advantages of engaging in real-time with an online audience include a better brand image, which essentially drives up revenue. Using a bot to reply on your behalf is perhaps the quickest way for your brand to get butchered on social media. Here are some tips for getting automation right: 1. Review everything you share.

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

MAY 5, 2011

Apple builds their own stores, with support and service that are all a part of that brand story and to quote Danny Brown, the genius bars are well… genius. It’s part of the Disney brand DNA to exceed expectations. Stats: If you have the surveys, interesting data, use them. Anyone can get their gadget on store shares.

Apple 165

Apple Comparison Survey Price 165

Waxing UnLyrical

MARCH 26, 2014

Add your logo to bottom of image or use brand colors. This tool allows you to embed icons in your image which, when hovered over, can be clicked to display additional information, such as: another image, tagging a person, videos, surveys, social buttons, etc. So what does that mean? * Use numerals in the picture. Memes and GIFs.

Creative Commons 193

Creative Commons Meme Tumblr Flickr 193