Social Media Strategery

SEPTEMBER 3, 2015

Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly. The most established brands merely did what they know best – build a better mousetrap. Give life to used or recycled tools by creating a branded tool library.

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

JANUARY 20, 2014

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. It’s become overwhelming. The social media arms race benefits no one.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

MARCH 1, 2018

Add on surveys and studies that show the public doesn’t care if the content was paid or earned, and you’ve got an industry-wide ethical crisis on your hands. Maybe Unilever’s threat will spur other brands to take a more active role in media ethics, but history tells me otherwise. What’s the solution? Call out lazy, biased reporting.

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

APRIL 3, 2014

According to a recent Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. That reporter at the New York Times just called and said he’s doing a story on your brand!

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

MARCH 10, 2009

There is a big win for the agency when real problems or situations are talked about and an entire agency is able to react and answer based on the handful of evangelists that manage their brand. I continue to be impressed and wish them continued success. transparency, and taking a chance (no pun intended) and making it work. The Whole. :

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Social Media Strategery

APRIL 14, 2013

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. Over the last ten years, I’ve talked with hundreds of clients who have some amazing stories about how their organization/brand/company began and how it got to where it is today. Listen to the stories. Your culture.

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

MARCH 29, 2015

According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. This post originally appeared on PRSA’s blog, ComPRhension.

Marketing 50

Marketing Conference Collaboration Meeting 50