Small Business Mavericks

SEPTEMBER 10, 2012

61% of marketing agencies see social media as primarily a brand awareness tool while 64% of agency clients see it as a brand awareness tool. Respondents to a survey by Econsultancy were allowed to pick two channel categories under which they consider social media to fall. Among those channels included: Brand awareness.

Social Media 101

Social Media Brands Survey Campaign 101

Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US. Business Leaders Take Note.

Social Media 107

Social Media Survey Startup Reputation 107

Small Business Mavericks

OCTOBER 6, 2011

If you want to reach the younger generation, called Millennials, which is made up of young people between the ages of 18 and 29, then the best way to build loyalty for your brand is to give them a reward. So says a new survey. I find two things really interesting about this survey, both pointed out by Marketing Pilgrim.

Loyalty 105

Loyalty Survey Questions Brands 105

Small Business Mavericks

SEPTEMBER 4, 2012

According to one survey , Facebook is the riskiest social media site for businesses online. One negative message about your brand going viral can really put a damper in your business’s trust among consumers. But the rest of the results of the survey are quite interesting. It’s not really surprising.

Sites 105

Sites Social Media Foursquare Survey 105

Small Business Mavericks

JULY 24, 2013

When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. Post surveys. Engage your fan base with occasional surveys. Here are some ways you can use to keep your Facebook page interesting. Post images.

Communities 101

Communities Facebook Survey Small Business 101

Small Business Mavericks

OCTOBER 6, 2014

Create something new — some good ideas are customer survey results, product research, and anything your customer is interested in. Knowing your customer means you know what they will find appealing enough to share and be part of your volunteer marketing staff, spreading your brand farther than any budgeted campaign could go.

Content 102

Content Survey Research Social Media 102

Small Business Mavericks

SEPTEMBER 29, 2015

Instead, you’ve got to think about ways you can make all of your marketing pay off both for offline business and your online business brand. POS Interaction – When you check your customers out at the cash register in your brick-and-mortar store, ask them to take a quick survey and send them to your website online.

Activities 70

Activities SEO Newsletter Survey 70