Sherrilynne Starkie
FEBRUARY 10, 2020
Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. He summarizes the study findings and explains the trends observed over the 20 years since the first Trust Barometer survey.
Sherrilynne Starkie
MARCH 11, 2013
So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. And that excitement is what we want to link our brand to.”. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand.
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Sherrilynne Starkie
APRIL 13, 2018
This is the main finding of a survey of more than 1,000 public relations leaders and students worldwide conducted by the Center for Public Relations at the USC Annenberg School for Communication and Journalism. Forty-two percent of PR professionals believe the trend toward “branded content” is a potential ethical issue.
Sherrilynne Starkie
JANUARY 10, 2019
Facebook Brand Pages can now add call-to-action (CTA) buttons to their Stories in drive action and increase engagement. 2019 journalists survey: What it means for communicators. As a follow up to the 2018 Annual Journalist Survey, a new survey of finance journalists gets their perspective on what’s to come in 2019.
Sherrilynne Starkie
AUGUST 29, 2018
Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. The new feature allows brands to give their audience an intimate, immersive experience.
Sherrilynne Starkie
NOVEMBER 8, 2018
Majority of holiday shoppers choose ‘blended retail’ A new NPD Group survey show that shoppers are looking for a blended retail experience this holiday season. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s. — SS.
Sherrilynne Starkie
FEBRUARY 14, 2019
Canadian Living is the nation’s most-trusted magazine brand as voted a national survey of 17,000 shoppers. “Canadian Living has built that trust through authenticity, ingenuity, dedication to quality content and backing up what we say with what we do.” ” .
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