Jeff Esposito

JANUARY 7, 2011

Harvard, Yale beaten in university brand survey – My wife passed this article along to me and I see it as an interesting measure that can probably be associated to small businesses. It’s a new question answering service that has been around for roughly a year, but has now hit the tipping point.

Exercises 34

Exercises Survey Small Business Skills 34

Jeff Esposito

NOVEMBER 12, 2010

This one talks about a very touchy subject nowadays, the personal brand and what it means. With such a small sampling of people in the survey, I am going to side with Danny Brown’s take on the survey data that the blogging world is still thriving. Well this column offers six steps that take some work but are achievable.

Lithium 28

Lithium Blogosphere Technorati Survey 28

Jeff Esposito

AUGUST 11, 2010

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. Is there an audience?

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales.

Jive 30

Jive Forums Committee Survey 30