Janet Fouts

SEPTEMBER 16, 2019

For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? We did the research, so why aren’t they buying?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

JULY 24, 2017

For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? We did the research, so why aren’t they buying?

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

FEBRUARY 27, 2013

Brandfog , a marketing consultancy, published a survey of employees that found engaged CEOs both add value to a brand’s visibility and galvanize the work force: The survey found that social engaged CEOs are either very effective or somewhat effective at: Raising a brand’s profile (87.5%). Increasing brand loyalty (83.9%).

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. They’re social. Get to know them and engage them in real conversations.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

DECEMBER 23, 2010

I know, I know, somebody, maybe even me, told you that you need to protect your brand by reserving the name on a social media site so somebody doesn’t get it and use it against you or in ways you don’t want related to your brand. that sets up hundreds of accounts for you or your brand?

Netvibes 133

Netvibes RSS Feed Feedly 133