Firebelly

OCTOBER 8, 2013

Many mega brands are finding out just how difficult it is to develop a successful social media strategy. Despite spending a combined $19 million on social media in the last year, only 10 percent of the 655 big businesses surveyed in a recent global report saw positive results.

Social Media 158

Social Media Survey Collaboration Report 158

Firebelly

DECEMBER 16, 2013

In a survey, these were the top reasons for negative experiences with influencers: Campaign was not organized. Feed your content to brand assets like microsites and content hubs. Be transparent – think “always on”. Include all platforms (Facebook, Twitter, YouTube, etc.). Have clear action you want your audience to take.

Influencer 233

Influencer Marketing Authentication Survey 233

Firebelly

MARCH 21, 2012

According to a report by Jeremiah Owyang of Altimeter Group , only 8 out of 30 brands surveyed had expectations set. It’s interesting that so few companies aren’t taking the time or don’t even know that expectations would not only protect the brand, but maximize the fan’s overall experience.

Communities 160

Communities Facebook Policies Survey 160

Firebelly

APRIL 23, 2013

InsightExpress conducted a survey of how millennials use social networking and mobile devices to stay connected. I am always waiting to receive important emails from work and school, texts from friends, and updates from my favorite brands I follow on Twitter and Instagram. Here are some interesting things that were found: 1.

Class 174

Class Applications Mobile Travel 174

Firebelly

FEBRUARY 4, 2010

The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace. Having trouble reading this image?

Facebook 103

Facebook MySpace Paid Search Survey 103

Firebelly

NOVEMBER 3, 2011

Was this part of the standard survey questions?… The problem with social media marketing today is… that implementation varies across the web for each brand that wants to integrate social into their business. The pay model is new, so it will be interesting to see how that model of monetizing the service evolves over time.

Social Media 216

Social Media API Marketing Mobile 216

Firebelly

OCTOBER 28, 2011

Quickly, right now, think of a few social media brands that you follow through social media. There’s probably at least one brand above the fold in your news feed right now. What is that brand saying? Brands constantly use the flawed thinking that consumers are actually interested in useless dribble.

Communities 189

Communities Brands Discount Survey 189