Direct Marketing Observations

JANUARY 12, 2012

Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Twylah allows users to create a branded page for their Twitter stream.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

MARCH 16, 2015

You’d think brands would know what the customer wanted at this stage of the game, right? Could you have actually been getting more out of your brand experiences all this time? Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. ” What changed?

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

FEBRUARY 25, 2011

I’m going to echo the question that was broached in the body of the survey results: “Why is the ad spend on social sites growing so rapidly, and will it continue?” What brand is doing a killer job of utilizing Facebook to make money and can prove it? So of the three scenarios. Is a Facebook share really worth $14?

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

APRIL 13, 2012

According to a recent survey published by eMarketer , four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. But is brand lift the right metric at all? But does that definition correlate to digital correctly?

Brands 166

Brands Metrics Survey Advertising 166