Buzz Marketing for Technology
APRIL 15, 2016
Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe. That means three quarters of organizations surveyed lack the skills and technology to use their data to gain an edge on competitors. The problem is not access to data.
Buzz Marketing for Technology
FEBRUARY 25, 2009
I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. Don’t forget this survey question was about “How did Buyers Identify and Learn about Service Providers” – which is the Awareness stage.
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Buzz Marketing for Technology
NOVEMBER 9, 2011
A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Activating brand advocates. Enlist them for your brand.
Buzz Marketing for Technology
OCTOBER 26, 2011
The fear in many marketers’ minds is based on breaking out of traditional modes of analysis as well as perhaps uncovering insights that a brand isn’t prepared to manage. And the answer is harnessing unstructured consumer data and finding insights into audiences is more valuable than waiting for the market research of tomorrow!
Buzz Marketing for Technology
MARCH 9, 2010
They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). Tweet This! Share this on Facebook.
Buzz Marketing for Technology
NOVEMBER 17, 2011
Q: It sounds like you are aiming for like the Enterprise Feedback Management space (or EFM if we have to make an acronym) by offering a bolt-on solution to other data sources (survey, CRM, etc.); Also, can the Metavana model be applied to other types of unstructured data besides social media, such as blogs, forums, survey verbatims, etc…?
Buzz Marketing for Technology
DECEMBER 9, 2008
Marketing is moving from a pure brand image play to something much more interesting. If you have a story worth repeating, bloggers, podcasters, etc will repeat your story all over the world thereby building buzz and your brand at the same time. This is becoming an art in itself.
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