Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms.

Survey 225

Survey Report Social Media ROI 225

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Clinique: Support Your Brand Values. It’s fair to say things have changed somewhat since then.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Sherrilynne Starkie

FEBRUARY 10, 2020

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. He summarizes the study findings and explains the trends observed over the 20 years since the first Trust Barometer survey.

Survey 259

Survey Compete Forums News 259

Mindjumpers

DECEMBER 19, 2011

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users.

Social Media 274

Social Media Brands Survey Influencer 274

Social Media Today

JULY 11, 2019

Survey respondents were more than three times as likely to follow an influencer on social media than to follow a brand directly.

Influencer 98

Influencer Study Brands Survey 98

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Brands 114

Brands HootSuite Module Meme 114

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 128

Brands ROI UGC Authentication 128

The Realtime Report

AUGUST 29, 2019

New Study Reveals Consumer Attitudes Toward Customer Support During Holidays. New Helpshift data from a survey of over 2,300 consumers also found 30% of consumers believe customer service actually improves during the holidays, while 29% believe it declines. During Cyber Monday, CSAT actually increased even more, by 6%.

Study 79

Study Telecommunications Airlines Survey 79

Mindjumpers

JANUARY 11, 2012

The It compares the state of social media in 2011 and expectations from 2012, based on this survey. According to the survey, it is quite obvious that all social platforms will grow in 2012. According to the survey, these numbers will rise to 92% monitoring brand mentions and 87% monitoring industry conversations in 2012.

Survey 250

Survey Report Social Media ROI 250

Convince & Convert

DECEMBER 6, 2023

They need brands to provide quick and effective solutions to their problems. 51% of Memorable Brands Respond to Customers According to the 2023 Sprout Social Index, over 50% of brands that stand out on social media respond to their customers. Jay Baer created a brand-new report of this key data.

Social Media 143

Social Media Hubspot Statistics Survey 143

Hootsuite

OCTOBER 27, 2022

The Future of Customer Experience Survey by PwC shows customers are looking for speed, convenience, and friendliness when shopping. The survey also found: 73% of customers consider experience an important part of their buying decision. 1 in 3 customers (32%) will leave a brand forever with one bad customer service experience.

Conversation 98

Conversation Brands FAQ Survey 98

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” In March of this year, Clutch released a study analyzing how medium and large businesses use social listening tools.

Brands 193

Brands Sentiment Influencer Survey 193

Bill Hartzer

NOVEMBER 17, 2023

The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide. ” The study didn’t stop there. The study comprised two distinct phases. This knowledge is the key to unlocking the true power of social media.”

Social Media 95

Social Media Survey Study Collaboration 95

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. Try stuff,” says Bosché.

B2B 136

B2B Brands Marketing How To 136

Webbiquity SMM

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. ” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn.

B2B 225

B2B Social Media Marketing Influencer 225

Audiense

OCTOBER 4, 2023

At some point in time, every brand will experience a PR crisis. In fact, a survey by PWC noted that 69% of business leaders reported experiencing a crisis over a period of five years, with the average number of crises being three. Even worse, another study by Capterra found that only 49% of the U.S.

How To 94

How To Travel Survey Reputation 94

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Through social listening. Track customer sentiment.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Influencer marketing has grown beyond getting a viral moment.

Metrics 100

Metrics Influencer Marketing Survey 100

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Advantages for Brand on YouTube.

YouTube 100

YouTube Brands Hubspot Overview 100

The Realtime Report

JUNE 6, 2014

Millennials Are 56% More Likely To Find Brand Content On Social Networks. The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study.

Social Networking 181

Social Networking Tumblr Brands Content 181

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on.

Social Media 122

Social Media Survey Education Team 122

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. Please share your input in the comments!

Brands 160

Brands Case Study Survey Organization 160

Later

AUGUST 6, 2020

The feature can be used by brands, creators, influencers, and social media managers to spotlight positive comments, combat misinformation, answer FAQs, and more. According to a survey, 91% of consumers say positive reviews make them more likely to purchase from a business. Pinned Comments Tip #2: Take Accountability .

Comments 93

Comments Brands FAQ Instagram 93

Convince & Convert

JUNE 26, 2014

Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. Interestingly, however, Snapchat is the least-used platform, with only 2 percent of brands using it (also clocking in at 2 percent are brands that use no social channels).

Study 150

Study Social Media Research Survey 150

Convince & Convert

JULY 1, 2014

Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. They needed a way to give these customers a voice and reward them for their word of mouth brand recommendations.

Case Study 164

Case Study Brands B2B Marketing 164

Sherrilynne Starkie

AUGUST 19, 2013

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. Infographic by Sharethrough.

Advertising 273

Advertising Comparison Travel Survey 273

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. They’re also using social media to study companies and jobs.

Survey 103

Survey Company Social Media Sample 103

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Bill Hartzer

FEBRUARY 18, 2010

Prior to the study, Dessert Gallery did not have a Facebook presence. The research, based on surveys of more than 1,700 respondents over a 3 month period, found that compared with typical Dessert Gallery customers, the Facebook fans: · Spent 33 percent more at DG’s stores. · Had 41 percent greater psychological loyalty toward DG.

Study 155

Study Health Care Facebook Digg 155

The Realtime Report

JUNE 15, 2021

Here are ways to collect the feedback of your customers so you can improve your support: Conduct surveys to determine how current customers are feeling, how clients perceive customer service, and how satisfied customers are with the brand. You can tailor the survey questions to better match the data you gather.

Tips 103

Tips Survey FAQ Knowledge Base 103

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 102

Social Media Team Social Media Management Report 102

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130