The Realtime Report

JANUARY 10, 2013

A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.”

Social Media 188

Social Media Brands Twitter Retail 188

The Realtime Report

APRIL 22, 2014

Last week everyone was talking about the latest social media campaign gone wrong: drugstore chain Duane Reade tweeted a picture of celebrity Katherine Heigl leaving one of their stores, along with a message that sounded like a product endorsement by the actress — all without her consent. What does all this mean for brands?

Social Media 187

Social Media Brands Campaign Privacy 187

The Realtime Report

JULY 30, 2021

1 In 3 Social Media Users Say Influencers Are Strong Advocates For Addiction Awareness. 1 In 3 Social Media Users Say Influencers Are Strong Advocates For Addiction Awareness. million, which indicates the power of social media when it comes to conversations about addiction and recovery.

Influencer 172

Influencer Social Media Survey Policies 172

The Realtime Report

APRIL 20, 2022

Most Social Media Ads Reach Only. Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences. Reach and brand awareness campaigns were analyzed separately from other campaigns. 5% Of Their Target Audience.

CPM 172

CPM CPC Social Media Cost 172

The Realtime Report

FEBRUARY 2, 2023

How to Navigate Algorithms and Maximize Engagement on Social Media By Erica Yang, CEO and Founder of Real Hype THE HOOK: Creating quality, premium content is key. Whether you’re entertaining or educating, your social post should grab attention immediately to increase chances of engagement.

Engagement 91

Engagement Social Media How To Hashtag 91

The Realtime Report

JULY 15, 2022

How to Optimize Your Social Media. It is now more evident than ever that having an effective social media strategy in place is vital for growing your business’ online presence. This increased exposure helps brands generate traffic, leads, and sales. What is a Social Media Strategy and Why is it Important?

Social Media 91

Social Media Strategy How To Comparison 91

The Realtime Report

FEBRUARY 13, 2020

Beginners Tips for Marketing with Social Media. billion people on social media across the globe! Whether you’re trying to reach the masses or just a few blocks, marketing with social media is an absolute must in today’s digital world. Social media is a broad category when you think about it.

Social Media 125

Social Media Real Estate Tips Marketing 125

The Realtime Report

NOVEMBER 30, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

JANUARY 13, 2021

7 Social Media Strategies for Law Firms. With the advent of social media, it is now easier than ever for a law firm to solidify its place as a credible, professional, and reliable source of information and guidance. Identify the demographics you want to reach before you begin putting your social media presence together.

Social Media 91

Social Media Strategy Loyalty Reputation 91

The Realtime Report

MARCH 16, 2020

New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.” Latin America, U.K.

Research 135

Research Influencer Brands Marketing 135

The Realtime Report

FEBRUARY 17, 2022

to Strengthen your Brand. You need to have a presence in TikTok if you want to boost your brand’s sales. TikTok entered the social media space at the right time. It would be best to incorporate several tips when using TikTok to strengthen your brand. Tiktok Strategies That Will Help in Strengthening the Brand.

Brands 91

Brands How To Hashtag Influencer 91

The Realtime Report

OCTOBER 29, 2019

Surefire Strategies in the Social Media Marketing World. You’re trying to build a strong social media strategy for your business, and honestly, it shouldn’t be this hard! You use social media all the time in your personal life… so why does this feel so overwhelming? Keep reading.

Social Media 119

Social Media Strategy Marketing Study 119

The Realtime Report

JANUARY 28, 2019

Social Media Dos and Don’ts for 2019. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in this new year? On your blog and social media channels, let your readers see your personality shine through.

Social Media 116

Social Media Discount Loyalty Energy 116

The Realtime Report

SEPTEMBER 4, 2012

Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. This was followed by the risk of confidential information being released, cited by 32%; legal, regulatory or compliance regulations, cited by 30%; and brand hijacking or identity theft, cited by 25%.

Reputation 175

Reputation Company Social Media Policies 175

The Realtime Report

APRIL 14, 2021

58% of Social Media Users Don’t Ever. Many social media users actively avoid sponsored posts that seem inauthentic or uninformative. Brands must strive to connect with influencers that genuinely align with their products to achieve a successful partnership. Most social media users (58%) in the U.S.

Buy 91

Buy Influencer Products Social Media 91

The Realtime Report

AUGUST 14, 2020

Blockchain: Bloggers, Influencers and Branding. Blockchain Impact on Bloggers And Brands. This information is utilized by brands so that they can set up the right campaigns. It proves to be very valuable both for the bloggers and for the brands. Blockchain For Brands. Many people invest in cryptocurrencies as well.

Blogger 113

Blogger Influencer Brands Applications 113

The Realtime Report

APRIL 11, 2019

Does Organic or Paid Social Media Work Better for Small Businesses? Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement. Organic Social Works for Brand Building and Maintenance. By Kirsten Herhold.

Small Business 133

Small Business Organization Social Media Authentication 133

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : No problem. pic.twitter.com/dnQ7pOgC.

Campaign 168

Campaign Social Media Case Study Study 168

The Realtime Report

FEBRUARY 23, 2021

What Are the Best Ways to Build Brand Awareness? When you picture the world’s most iconic brands – names like Coca-Cola, Apple, Google, or Disney — what comes to mind? Chances are you know what those brands are all about whether you use their services and products or not. You’d recognize their logos at a glance.

Brands 103

Brands SEO Apple Company 103

The Realtime Report

DECEMBER 15, 2019

How Do Wine Brands Build a Loyal Following? . If you want to stand a chance against the competition, your wine brand needs to stand out. One of the best ways to stand out is to grow your customers’ brand loyalty. These buyers become ambassadors for your brand when they tell their friends and family about you.

Brands 91

Brands Loyalty Hosting Eventful 91

The Realtime Report

MAY 16, 2019

Building A Strong Brand Relationship With Millennials. Brand loyalty is something every small or large business is seeking. Having loyal customers that can deliberately serve as brand ambassadors for your business is essential, especially in the era of micro influencers. Be Honest, Be Creative, Stick To Your Values.

Brands 96

Brands Loyalty Small Business Advertising 96

The Realtime Report

SEPTEMBER 9, 2014

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops.

Social Media 177

Social Media Retail Fashion Sports 177

The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

Case Study 194

Case Study Study Social Media Film 194

The Realtime Report

JUNE 2, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and YouTube: Facebook. Any social media updates that we missed? Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch.

News 182

News YouTube Social Media Privacy 182

The Realtime Report

JULY 1, 2014

This month, NBA Digital held its third annual NBA Social Media Awards , which honors NBA players and teams for their active participation on social media throughout the regular season. The NBA handed out 10 social media awards in 10 categories over 10 days, with the help of fan voting on NBA.com , Facebook and Twitter.

Social Media 170

Social Media Sports Campaign Team 170

The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . million new followers across all of its major social media platforms during the tournament.

Campaign 176

Campaign Social Media Statistics Sports 176

The Realtime Report

APRIL 21, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Any social media updates that we missed? Social Media News Ticker +Post ads AdSense Facebook geo-location Gnip Google mobile advertising MoPub Nearby Friends Twitter'

News 173

News Adsense Social Media Facebook 173

The Realtime Report

JUNE 25, 2014

The large amount of neutral posts indicates that users are relying heavily on social media for customer service; most of the neutral company mentions were from people looking for help and asking questions. Based on this data, Tuesday, Wednesday and Thursday see the highest amount of social chatter around brands.

Company 180

Company Social Media Statistics Social Networking 180

The Realtime Report

MAY 5, 2020

Incendiary Language: How Brands Can Keep COVID-19 Messaging From Fanning a Dangerous Flame. With the spread of misinformation and online scare tactics, we’ve entered into a growing economy of fear –– and brands, as primary communicators in our digital ecosystem, can lend a hand in diffusing this fear.

Brands 140

Brands Construction Guidelines News 140

The Realtime Report

APRIL 17, 2019

Why Your Social Media Marketing Never Works Out the Way You Plan. Social media marketing gives you access to a broad and engaged audience, one that you can turn into long-term customers for your business. In order for your social strategy to work, it needs to be guided by clearly defined & measurable KPIs.

Social Media 122

Social Media Marketing Campaign Review 122

The Realtime Report

DECEMBER 31, 2013

What were the biggest stories in social media statistics this year? Google+ Is Now #2 Social Network (Jan 28). Social Media Customer Service: Brands Respond More On Twitter (Jan 10). Social Networking Stats: LinkedIn Grows Nearly 40% Year-Over-Year, #RLTM Scoreboard (Feb 8).

Klout 144

Klout Social Media Statistics Tumblr 144

The Realtime Report

FEBRUARY 15, 2024

But how does this translate into social media? Edutainment as a Social Media Powerhouse Social media has transformed the way we consume content, and edutainment is riding this wave. However, marketers will need to navigate the challenges this content style presents.

SEO 103

SEO Trends Education Embedding 103

The Realtime Report

JANUARY 23, 2013

Social media was a driving force behind Krispy Kreme’s launch in India this past Saturday. The doughnut chain worked to drive up likes on Facebook, handing out free boxes of doughnuts at malls and schools and announcing special deals on the social platform.

Social Media 187

Social Media Buy Report Mobile 187

The Realtime Report

NOVEMBER 7, 2018

Consumers Expect Brands to Respond Quickly. Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from Clutch , a B2B ratings and reviews firm. Eighty-three percent (83%) of people expect companies to respond to social media comments within a day or less. “I

Brands 70

Brands Survey B2B Authentication 70

The Realtime Report

OCTOBER 17, 2012

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

Campaign 170

Campaign Hotels Social Media Travel 170

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers.

Social Media 186

Social Media Strategy Case Study Airlines 186