The Marketing Blog

DECEMBER 22, 2008

Home About In the Media Barcamp Delhi 5: Spreading the Word out ! Social Media Mercury rising up in India December 23, 2008.3:51 51 am After Hiatus, Social Media Predictions & 2009 Jump to Comments Image by Matt Hamm via Flickr Phew. so much has happened while I was away !

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JANUARY 5, 2009

Home About In the Media After Hiatus, Social Media Predictions & 2009 Indian startups need more Community Managers January 5, 2009.11:43 43 pm Social Media Mercury rising up in India Jump to Comments Let me start of by wishing everybody a very ‘Happy New Year 2009′ ! Mumbai was a trend-setter.

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MAY 27, 2008

Home About In the Media Proto.in July 18-19 2008 Social Technographics Ladder May 28, 2008.1:37 37 am Social Media and Blog Camp – Courtesy Delhi Bloggers Bloc Jump to Comments Come June 7th and we’d witness another one-day unconference on social media and blogging.

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FEBRUARY 14, 2008

Home About In the Media Cab Drivers as Word-of-Mouth Marketers? 11 am India’s Buzziest Media Brand Jump to Comments Times of India has been given the ‘Buzzy 10 Award’ for catering to the consumer in a complete 360 degree way. The scope of my blog-posts span across the Enterprise 2.0

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SEPTEMBER 15, 2010

We reviewed the Facebook fan pages of ’25′ select brands from ’7′ different industry verticals for over a one month period. These brands were profiled on various criteria to understand their efforts to build engagement with their target audience through Facebook. Most active brand : Delhi Traffic Police [12.8

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SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 If your brand has a website, you would definitely want to analyze its performance in terms of visitor traffic, its navigation patterns, where the visitors are coming from etc.

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MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

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Comparison Twitter Web 2.0 Facebook 222

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MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

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AUGUST 3, 2010

Talk about users or talk about brands – the adoption has been equally phenomenal! If users are creating profiles, sharing pictures and uploading videos, brands are building their Fan pages to attract and engage with their target audience. For more information, you can visit their website www.paulwriter.com.

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JULY 22, 2010

We were allocated a connection which was already being used by another brand. We were let down badly by a brand for whom we had high regard and trust. Realizing the problem, we explored the army of social media tools. I thought a brand like ‘Airtel’ would understand the essence and meaning of Social Media.

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DECEMBER 24, 2009

Home About In the Media Criticising Social Media ? Preventing Social Media Spam December 25, 2009.9:00 Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0

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JULY 10, 2010

The key elements of our core team who will take the ‘BRAND’ to a new level !! I write about Social Media and how it is being used as a conversational channel by individuals and organizations. As we know these will be the jewels who will be the CRUX of this organization.

Startup 191

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SEPTEMBER 16, 2010

Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively. This is really amazing,” said Daksh Sharma, director, Iffort.

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AUGUST 12, 2010

This post was mentioned on Twitter by JobShoots, Social Media Insider and JobShoots, Alltop Social Media. Alltop Social Media said: Facebook and India [link] Social-Media.alltop [.] I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

Alltop 127

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NOVEMBER 26, 2009

Home About In the Media Twitter’s Retweet feature (beta) Criticising Social Media ? I write about Social Media and how it is being used as a conversational channel by individuals and organizations. November 26, 2009.5:10 The scope of my blog-posts span across the Enterprise 2.0

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FEBRUARY 6, 2010

Home About In the Media Preventing Social Media Spam Moving One Step Closer to Dream February 6, 2010.4:45 I write about Social Media and how it is being used as a conversational channel by individuals and organizations. It compares Facebook & Orkut in India.

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Web 2.0 Facebook Startup Comparison 145

The Marketing Blog

MARCH 26, 2010

I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

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Web 2.0 Content Startup FeedBurner 138

The Marketing Blog

APRIL 7, 2010

Facebook Reaches Top Ranking in US (Via Hitwise Blog) Share this: StumbleUpon Digg Reddit Possibly related posts: (automatically generated) Basics of Search engine optimization (SEO) ‘Social Media’ search trends: Pakistan scores over India? The scope of my blog-posts span across the Enterprise 2.0

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Engineering Hitwise Statistics Google 149

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APRIL 18, 2010

Reply Lukas EW July 17, 2010 at 10:50 am Nice information about social media tools ( Facebook ) growth in India. Let’s share about social media knowledge to more develope in India & Indonesia. It is now a powerful social media marketing tool! Reply Leave a Reply Click here to cancel reply.

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APRIL 12, 2010

About Iffort Consulting Iffort is web strategy & social media consulting firm that plans, creates and executes a thorough roadmap to deliver tangible value for its clients and their stakeholders. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

Web 2.0 118

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SEPTEMBER 10, 2009

Home About In the Media Usability questions from a novice Indians in Social Media (2009) September 10, 2009.9:47 Once again a fantastic demonstration of how agencies are tapping on the potential of social media. The scope of my blog-posts span across the Enterprise 2.0

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FEBRUARY 24, 2010

At themarketingblog , I’d continue to address topics on startup ecosystem, social media challenges & the conversation culture. Reply Swapna Raghu Sanand February 26, 2010 at 2:23 pm I liked the topics you plan to cover such as startup ecosystem, social media challenges & the conversation culture.

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NOVEMBER 10, 2009

I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Features 114

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MARCH 21, 2008

Home About In the Media Join the Conversation Cool Apps & Tools March 22, 2008.2:41 41 am Happy Holi Jump to Comments Its ‘Holi day’ and what better way to celebrate the festival of colors with visual representation of Marketing, Advertising, Public Relations and Branding.

Web 2.0 104

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OCTOBER 10, 2008

Home About In the Media SMTP Settings in MediaWiki After Hiatus, Social Media Predictions & 2009 October 10, 2008.7:08 Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. 08 am Barcamp Delhi 5: Spreading the Word out ! Yeah we are talking about BarCamp !

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Startup Web 2.0 SMS Proposal 109

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JULY 14, 2008

Home About In the Media YoMacha: India’s Hot or Not ? Marketing, Social Media & Branding Blogs in India July 14, 2008.8:16 I write about Social Media and how it is being used as a conversational channel by individuals and organizations. The scope of my blog-posts span across the Enterprise 2.0

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Mobile WordPress Web 2.0 Startup 100

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DECEMBER 8, 2007

Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 I write about Social Media and how it is being used as a conversational channel by individuals and organizations. helps the company in its marketing communications efforts.

Questions 100

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AUGUST 5, 2008

I write about Social Media and how it is being used as a conversational channel by individuals and organizations. OTOH, a candidate screens the right companies for his job. ‘Culture’ is a vital ingredient of his company-screening process. The scope of my blog-posts span across the Enterprise 2.0

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Google Startup Web 2.0 FeedBurner 113

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OCTOBER 28, 2007

Home About In the Media Noel, Luck of Seven and Episode 20 Dr. Ralf Klamma’s Blog: beamtenherrschaft October 29, 2007.2:47 Measuring Social Media Read/Listen here Fake Steve Jobs meeting Guy Kawaski? I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

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OCTOBER 1, 2007

Home About In the Media Plug 2 Surf Whiz : Tata Indicom’s Internet Card SmallBizPod – Episode 56 Asian Entrepreneurship October 2, 2007.2:36 I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Here are some nice presentations worth a watch. Marketing 2.0

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The Marketing Blog

APRIL 18, 2008

I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Web 2.0 127

Web 2.0 Startup FeedBurner Open Source 127

The Marketing Blog

SEPTEMBER 18, 2008

I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Web 2.0 104

Web 2.0 Startup Wiki Wikipedia 104

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JULY 29, 2008

Home About In the Media Marketing, Social Media & Branding Blogs in India My Dear Consultant – Think About It ! I write about Social Media and how it is being used as a conversational channel by individuals and organizations. July 29, 2008.10:48

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AUGUST 22, 2007

47 am The other side of Social Networking Jump to Comments Social networking is making a deep(er) penetration in our lives,(our? Consultants are enjoying the social-media revolution. However, a couple of bitter events, connected with Facebook and Orkut, the biggest community sites question the growth of social n/w.

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MAY 27, 2008

Home About In the Media Social Media Scores over Mass Media Again Social Media and Blog Camp – Courtesy Delhi Bloggers Bloc May 27, 2008.12:38 I write about Social Media and how it is being used as a conversational channel by individuals and organizations. 38 pm Proto.in

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MARCH 2, 2008

I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Web 2.0 113

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The Marketing Blog

MAY 11, 2008

Home About In the Media Zemanta: A blessing in disguise for bloggers? Social Media Scores over Mass Media Again May 12, 2008.3:28 I write about Social Media and how it is being used as a conversational channel by individuals and organizations. 28 am Wanna Present Like Steve Jobs?

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Web 2.0 Startup Apple FeedBurner 100