Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Social media in call centres. ROI in social media. Related articles.

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Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. Stories continue to grow in importance for audience engagement across social media platforms.

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Features Social Media Survey YouTube 150

Sherrilynne Starkie

SEPTEMBER 14, 2013

Can PR agencies respond to the structural changes of social media? From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing.

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Social Media Team Blogger Skills 327

Sherrilynne Starkie

MARCH 14, 2018

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. There is no doubt that social media, when done right, is a time suck. There are free tools such as Google Alerts, Social Mention and Mentionmapp. Special Tricks.

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Consultant Social Media Content Marketing 268

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Have a blogger media kit.

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Blogger Brands Tips Influencer 367

Sherrilynne Starkie

AUGUST 8, 2019

Lots of social media news out this week and here’s a summary of the top five stories you need to know. The image-based network also rolled out an updated shopping section that will display below Product Pins, highlighting Catalog content from the respective brand. Pinterest improves organic reach for retailers.

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News Instagram Social Media Retail 186

Sherrilynne Starkie

MAY 23, 2018

Top Five: Tidal Wave of New Social Media Features. This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. Klout, once known as the arbiter of social media influence is shutting down. Sherrilynne Starkie.

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Klout Features Social Media Lithium 170

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Related articles.

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Blogger Brands Technorati comScore 389

Sherrilynne Starkie

FEBRUARY 19, 2012

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . VISIT MY FACEBOOK PAGE.

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ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

MAY 2, 2012

Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more. Each month in Ottawa, people who are interested in social media gather for a Third Tuesday event, never mind that it rarely happens on a Tuesday, or in the third week of the month for that matter.

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Health Care Social Media Newsletter Training 281

Sherrilynne Starkie

JULY 23, 2012

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Three biggest myths of social media.

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Social Capital Research Social Media Case Study 275

Sherrilynne Starkie

FEBRUARY 26, 2018

Social Media Top Five: Twitter cuts off spammers and bots. The top 5 must-know news stories from the world of social media. It only applies to brand pages though, not personal profiles. The post Social media top 5: Twitter takes on spammers and bots appeared first on Sherrilynne Starkie. Follow List.

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Social Media Twitter Privacy Instagram 124

Sherrilynne Starkie

AUGUST 7, 2018

The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Despite the increased activity, brand page engagement has declined by more than 50 per cent in just 12 months. Brands are least affected at 49.5 The means nearly 20,000 more posts daily. Facebook has 1.47

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Brands Facebook Study Mobile 150

Sherrilynne Starkie

FEBRUARY 18, 2020

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix.

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Fashion News Report Review 409

Sherrilynne Starkie

APRIL 17, 2011

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Social Media Brands 255

Sherrilynne Starkie

OCTOBER 17, 2018

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. Should women take a 10-day social media fast? The world survived.

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YouTube Focus Group Google Newsletter 199

Sherrilynne Starkie

JUNE 29, 2014

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. Spike alerts and live annotations will allow brands to make fast, informed, data-driven decisions. nBA Pulse Dashboard.

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Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

DECEMBER 3, 2017

New tools, features and functions in major social media platforms. This week Snapchat started rolling out a redesign that separates brand and friend snaps into different streams. It’s bad news for brands who fear engagement levels will plummet as a result of the separation. Top five: Messaging gets a lot more engaging.

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Engagement Remix Instagram Google 225

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This is going to be a popular feature for many (I’m looking at you Donald ), including brands. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands.

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

MAY 2, 2018

Changes to social networks come fast and furious. When it comes to social media, the changes keep coming fast and furious. This week we see innovations for brands, advertisers and agencies. Users get new and interesting ways to connect and interact on several social media platforms too. May 02, 2018.

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Social Networking Adwords API YouTube 230

Sherrilynne Starkie

FEBRUARY 10, 2020

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. There’s room for optimism for the media industry too. And, although trust in capitalism is at all-time low, there’s hope.

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Survey Compete Forums News 259

Sherrilynne Starkie

FEBRUARY 10, 2013

Mass execution, of loyal employees who love the brand. Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills. In fact, it fuelled interest and the debacle went viral in social media. Related posts: Top tips for bloggers and brands.

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Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

JANUARY 4, 2018

Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. It's a new feature that will help people find more of the content they like, and help brands to broaden organic (for now) reach. Big opps for consumer brands here. followers . Listly by Sherrilynne Starkie. Happy New Year!

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Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

OCTOBER 17, 2012

It provides insight for retailers and marketers seeking to understand how online consumers are approaching Pinterest and other social media outlets. Pinterest is the stronger vehicle for brand association. Related posts: Social media in call centres. The ROI of Social Media for Retail Websites.

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Retail Facebook Study ROI 346

Sherrilynne Starkie

JANUARY 16, 2019

Late last year Brad entered our competition to win a copy of The Gen Z Frequency: How Brands Tune In and Build Credibility. It covers marketing strategies such as content creation, engagement and tactics such as social media, experiential and emerging technologies. There are a lot of case studies and real-world stories.

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Case Study Study Social Media Strategy 170

Sherrilynne Starkie

DECEMBER 21, 2018

Podcasts great way to keep on top of social media and industry trends and news. Here’s a list of the podcasts I’ve been listening to this week: The mindset and discipline to build a brand and business — Lewis Howes on the School of Greatness Podcast. Listmania — Shel Holtz on For Immediate Release.

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News Software Analysis Influencer 170

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa. Win a ticket to Social Capital Ottawa!

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Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

FEBRUARY 1, 2018

Called Sponsored Moments, it allows brands to sponsor individual publishers’ Moments, and that deal includes the brand being featured on the Moment’s cover and ads appearing throughout. It appeals primarily to children who otherwise would not have their own social media accounts.". Sponsored Moments come to Twitter.

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API HootSuite Statistics Instagram 207

Sherrilynne Starkie

AUGUST 19, 2013

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. Marketing Social Media banner ads Marketing and Advertising native advertising' Infographic by Sharethrough. Related posts: Instagram or Vine? Related articles.

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Advertising Comparison Travel Survey 273

Sherrilynne Starkie

APRIL 13, 2013

The announcement comes just a few short weeks after the original name, the Tomahawks, was pulled the day after it was launched due to a social media backlash about name being insulting to First Nations culture. The public outcry received massive media coverage across the Ottawa region and not just in the sports sections.

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Sports Consultant Newsletter Team 310

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018.

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Influencer Campaign Report CPM 199

Sherrilynne Starkie

MAY 25, 2012

Branding You: Leveraging social media to maximize your job search. Related posts: Social media and health care reform. It takes place on Wednesday, 30 May 2012 from 5:00 to 8:30 PM at University Centre,Room 216 (2nd Floor), 85 University Street in Ottawa. The Presentations. Presenter: Sherrilynne Starkie.

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Health Care Fashion Upcoming Consultant 339

Sherrilynne Starkie

AUGUST 25, 2012

For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. Branding you: using social media to find a job. 1 Facebook brand. The company says it’s the perfect time for a change as it prepares to release new versions of nearly all of its products.

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Microsoft Newsletter Blogger Brands 305

Sherrilynne Starkie

NOVEMBER 5, 2018

Now is your chance to win a copy of a The Gen Z Frequency: How brands Tune In and Build Credibility. It’s co authored by Gregg L Witt and Derek E Baird and is a comprehensive guide for any brand or organization trying to reach this demographic. “Youth culture is always moving, changing and evolving. .

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Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

MARCH 2, 2013

One thing is for certain, the Oscars are a true social media global phenomenon which clearly demonstrate the power of content marketing in driving social conversation and therefore awareness, loyalty and, undoubtedly, sales. That’s the connection that social media brings. Top tips for bloggers and brands.

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Content Film Marketing Loyalty 317

Sherrilynne Starkie

JANUARY 21, 2019

Her idea certainly caught traction on social media where this tweet has already received more than 31,300 shares. Her supplementary article, published January 15th, has received more than half a million Facebook engagements and 601,300+ social media engagements in all, according to Buzzsumo. Very plausible.

Facebook 150

Facebook Meme Training Privacy 150

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it.

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Content Nielsen Marketing Badge 170