Jeff Esposito

OCTOBER 18, 2013

Doug and Flo act as characters that allow customers to relate to the brand on a fun new level. They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Personas in Social Media. Alicia Lawrence Guest Post social media'

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

JULY 11, 2011

This is post is part of the Institutionalizing Social Media series. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. The answer to this question lies on your business goals for social media and what want to get out of it.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

JUNE 4, 2012

Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public. It is also a big step for brick and mortar stores who have not been as quick as their online counterparts in embracing and promoting their social presence. Twitter – minimal conversation and mostly push marketing.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

DECEMBER 20, 2010

A collective look at the social media landscape offers varying use types. With that said, there are three common threads that often emerge in individuals’ use of social media: self-absorption; voyeurism; and a need to be connected. The beauty of it is that no matter how you use the medium, there is no “doing IT wrong.”.

Diagrams 54

Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

JULY 17, 2011

This is post is part of the Institutionalizing Social Media series. Social media is one big contradiction. Its strength is its fast pace and evolutionary nature, but that’s also one of the biggest obstacles when trying to institutionalize social media.

Social Media 45

Social Media Blogosphere Social Media Management Platform 45

Jeff Esposito

JUNE 29, 2011

This is post is part of the Institutionalizing Social Media series. As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. Increasing brand awareness. Making money. Generating sales.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

DECEMBER 8, 2010

A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. Social media is something that no one can truly own. By connecting them with the company, potential customers gain more of a personal relationship and brand affinity.

Social Media 45

Social Media Marketing Foursquare Case Study 45

Jeff Esposito

MARCH 8, 2011

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Now it’s my turn to return serve and dish out the state of social media in the former colony. 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). Poland – 43%.

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

MARCH 3, 2014

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

OCTOBER 28, 2010

As a result of joining a brand community indicate how much you agree with these statements. There is no question that brands are jumping on the social media bandwagon in record numbers. Universal McCann came up with the Wave 5 study on the socialization of brands that offers some great insight.

Brands 30

Brands Study Social Media Communities 30

Jeff Esposito

JUNE 20, 2011

This is post is part of the Institutionalizing Social Media series. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. Knowledge of the Business. Mission Control. Ability to Communicate.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

MARCH 6, 2015

What truly stood out was that she not only shared company news, but also engaged with her followers as it is another outlet to humanize the brand and make connections with consumers. She also sees it as part of her job to build a brand. social media Twitter Cinnabon Kat Cole' Let that simmer for a second.

Social Media 20

Social Media Discount Training Team 20

Jeff Esposito

AUGUST 10, 2012

Visual Service can be Proactive Customer Service – interesting take on using visuals in social media support from Michael Pace , a really smart dude in the support space. The Boston Social-Media Shake-Out has Arrived – Jeff Cutler is one of the smarter dudes I know in the social space and makes a really BIG point around jobs in social.

Social Media 39

Social Media Delicious Study Research 39

Jeff Esposito

JULY 2, 2012

After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012.

Retail 42

Retail Social Media List Trends 42

Jeff Esposito

APRIL 7, 2011

The title of Oliver Blanchard ‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company. This post contains video, if you can’t view, please click here.

ROI 40

ROI Social Media Review Video 40

Jeff Esposito

MARCH 6, 2015

What truly stood out was that she not only shared company news, but also engaged with her followers as it is another outlet to humanize the brand and make connections with consumers. She also sees it as part of her job to build a brand. Let that simmer for a second. Yes – Cole engages with real folks, she does not have an intern do it.

Social Media 20

Social Media Discount Training Team 20

Jeff Esposito

AUGUST 8, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading The Branding Comedy Written on August 8, 2010 by Espo in Branding As an English major/Geek, this mashup tugs at all of my hear strings. Open publication – Free publishing – More branding Enjoy this post? It is long, but worth thumbing through.

Mashup 31

Mashup Brands Alltop Creative Commons 31

Jeff Esposito

AUGUST 11, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. Is there an audience? 1 Comment - Leave a comment!

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

SEPTEMBER 29, 2010

The driving factor of this has been the soapbox that social media offers consumers. You can see examples of the folks on the frontlines for these companies in any social media book. So who is this mystery company rocking the social media world? Sesame Street.

Social Media 33

Social Media Case Study Upcoming Education 33

Jeff Esposito

DECEMBER 9, 2010

My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. In fact being on social networks is just a small part of our daily routines. To many executives and staff members, social media is an enigma that they want to know more about.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

MAY 25, 2011

The coldness has had a local columnist to suggest that the team should install a no social media policy for the team’s players. Following the Tweet, the running back had both teammates and the Steelers organization trying to distance themselves from him.

Social Media 38

Social Media Policies Training Guidelines 38

Jeff Esposito

OCTOBER 15, 2010

The book was published long before the struggle to quantify social. media, but the measurement methodology presented still rings true. After all, social media is still media. Social media is a business tool, and social media can be measured like anything else.

Social Media 33

Social Media Metrics Education Cost 33

Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. audience/influencer engagement, brand and sentiment analysis, etc.).

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.”

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

MARCH 6, 2013

The book itself is far from a dissertation on social networking and focuses on word of mouth marketing. Sure social media is mentioned, but the authors do a great job of dismissing the notion that social media is bigger than word of mouth because it is digital. work in branding. talk about a brand.

Marketing 46

Marketing Privacy Social Networking Review 46

Jeff Esposito

JANUARY 30, 2013

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. Through the early part of the week, the team has lived up to the offer of giving fans what they asked for.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

NOVEMBER 11, 2011

The Personal Branding Double Standard – Social media can be both beautiful and ugly at the same time, and not in a Coyote ugly kind of way. Perhaps the most common area where we see this two-headed beast is when it comes to the personal brand.

Vimeo 33

Vimeo Film Metrics Social Media 33

Jeff Esposito

APRIL 17, 2012

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

AUGUST 4, 2011

Is Barack Obama losing his social media touch? – This article is worth a read and can serve as a cautionary tale for brands who think that they can turn social media on and off. The Age of Authenticity Washing – Does authenticity in social media exist? A nice example of a mega-brand getting it.

Case Study 42

Case Study Authentication Study Advertising 42

Jeff Esposito

MARCH 18, 2012

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. Users need their daily fix, making it a destination site and a place that brands need to be active.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

MAY 4, 2012

Heineken explains its response to dog-fighting PR crisis – this is an interesting read on how a mega-global brand dealt with a PR nightmare across multiple platforms. One of which has been talking about social scoring and how it is being used by brands. The main topic is getting outside of the small world of social media.

Klout 37

Klout Study Social Media Review 37

Jeff Esposito

DECEMBER 3, 2012

A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. The CSC needs to mandate the name of the organization to create brand equity and recognition of their cause. People were mad, shocked and sad.

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

MAY 17, 2011

After some back and forth over the phone, their social media team had me fixed up right. Ever since then, I thought they had the social game right and would use it to help repair their image post-bailout era in a similar fashion to the auto industry. It sucked and the phone support at Citibank couldn’t help me out.

Banking 48

Banking Wikipedia Fashion Training 48

Jeff Esposito

AUGUST 15, 2012

Panels I’ve been pitched to be a part of: Bite the Bullet: Conquer the Fear of Your Customer – this panel will discuss reasons for companies to get over the fear of what customers MIGHT say on social media. If selected, this panel will feature Teresa Cantwell, Dave Shaw and me.

Products 44

Products Proposal Small Business Communities 44

Jeff Esposito

SEPTEMBER 28, 2012

Early Brands and Politicos Try Twitter Header – Have you tried out Twitter’s new Header yet? If not, check out the way these brands and pols have utilized the newfound space. Is it time for a social media check-up? Hope it’s a good one – catch you next week and enjoy this week’s edition of Five for Friday.

Questions 38

Questions Social Media Twitter Brands 38

Jeff Esposito

JUNE 25, 2012

Despite that, sports teams will achieve a level of brand affinity that the late Steve Jobs could only dream about. Thanks to social media, I got to hear the story of one fan and one player who made a giant tear-jerking story that Apple would kill to have as a case study. In sports, there is typically only one winner.

Sports 44

Sports Proposal Case Study Apple 44