Janet Fouts

AUGUST 6, 2014

If you don’t remember anything else I’ve ever told you about social business, remember this: ALL business is social. Even if you aren’t using social media–other people are–and they talk. If you have a website and you post anything online it is easily shared by people using social media.

Social Media 147

Social Media Hotels Policies Review 147

Janet Fouts

DECEMBER 14, 2011

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. You’ll find a community of other people working in that very same space participating in social media somewhere.

Company 148

Company Social Media Policies Guidelines 148

Janet Fouts

JULY 20, 2013

A social media coach quitting Facebook? When I wrote my first book, “ Social Media Success! I wrote 3 more books on social media after that one came out, so now what, create a page for each book? What about my personal brand? Here’s why. Frankly I can’t. Honestly I don’t want to. Now what? .

Social Media 150

Social Media Facebook Energy News 150

Janet Fouts

FEBRUARY 27, 2013

The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. Writing for the MediaBistro’s 10,000 Words, Lauren Hockenson might have summed it up best when she wrote about three takeaways , “Never underestimate the power of social media to become a megaphone for a cause.”.

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

MAY 30, 2012

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

AUGUST 13, 2011

Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn. Read below for more info.

Social Media 134

Social Media LinkedIn Banking Social Networking 134

Janet Fouts

MAY 17, 2011

Public Relations is a changing field and it can be a challenge to manage and control corporate messaging in these times of lightning fast responses and broad data dissemination through social media networks. You can’t control social media so you’d best learn to understand how to work with it instead of against it.

Social Media 115

Social Media Sample Samples Social Networking 115

Janet Fouts

JULY 19, 2011

Social media engagement does not happen by accident. Social media is work. Social media done wrong is just as bad for your brand as traditional media gone wrong, except that the negative news flies faster in social than it it ever did before. They wear their brand on their sleeve.

Social Media 123

Social Media Energy Authentication Engagement 123

Janet Fouts

APRIL 18, 2011

Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases. Lots of people sign up for one of the amazing social media listening platforms like Radian6.

Social Media 136

Social Media Attensity SM2 Radian6 136

Janet Fouts

AUGUST 29, 2011

I get a ton of requests for a “social media plan&# and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. I’m a social media coach not a magician.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

JULY 28, 2011

There seems to be a tendency for people to want to fit in in social media networks. This is natural in any social group, but sometimes it’s more like high school. But if what you want to do with your social media presence is to be noticed, for your brand to stand out? Now let’s look at blogging.

Social Media 121

Social Media Groups Groups Blogger 121

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Janet Fouts

NOVEMBER 3, 2010

If you read my blog very often you know that I love to teach people how to get the most out of social media. Hello, I’m a social media coach…) Whether it’s in groups, bootcamps,webinars, one-on-one or right here on my blog, this is my passion. Think of it as a mini social media coaching session.

Social Media 135

Social Media WordPress Class Training 135

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

MAY 11, 2011

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

AUGUST 19, 2010

It’s interesting that Groupon started to offer two coupons at once recently(see above) and we can hope that even if the main offer is a big brand that the little businesses will still be able to opt in to the service. If big brands start sucking up that premium space will there be room left for small business?

Foursquare 132

Foursquare Brands Retail Small Business 132

Janet Fouts

AUGUST 16, 2010

I had lunch today with a friend and we got to talking about creating a personal brand online. I don’t care where you work or how happy you are in your job right now, you still need to build your own personal brand online. Remember that your personal integrity is a big part of your brand. Speak with your true voice.

Brands 132

Brands Forums Curation Reputation 132

Janet Fouts

SEPTEMBER 16, 2019

For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. Maybe we have loyalty to a specific brand because of a particular memory association. Still, I will say that social media is ever so much better a resource than using focus group scenarios.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

MAY 7, 2016

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor.

Guidelines 70

Guidelines Influencer Brands Facebook 70

Janet Fouts

NOVEMBER 4, 2020

Working Simply has served leading global brands, including AbbVie, Delta Airlines, Deloitte, FedEx, Wells Fargo, Chick-fil-A, and Lowe’s. Find Carson on her websites and social media: Personal Website. Carson Tate is the founder and managing partner of Working Simply , Inc., Company Website. Facebook.

Engagement 161

Engagement Airlines Consultant LinkedIn 161

Janet Fouts

AUGUST 18, 2014

Do you really talk to a brand? Whether through social media or other means, you talk to a person who is representing the brand. The social media team responded quickly to direct me to the right person to solve my problem. Learn Mindful Social Media Strategy. No, you don’t.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Janet Fouts

OCTOBER 2, 2013

Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. They know the voice of that blogger, how they phrase things, the quirky ways they tell a story, the cutesy background any brand would feel a little squeamish about. Thats why they get so many readers.

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

MAY 5, 2014

When was the last time you saw a post from a brand on a social network and thought to yourself “Wow, they really get me!” More often than not brands post about their product, or maybe–just to be different–share a user comment about how great their product is. It’s not your brand or your product either.

Exercises 142

Exercises B2B Social Media Social Networking 142

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

APRIL 29, 2013

Global Social Media Marketing, Cisco Systems. Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks. Erica Lockheimer Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

AUGUST 14, 2019

We’ve been friends for years, and seen the changes in social media marketing from what used to be seen as a marketing tool to people actually want to communicate with each other, and how moving from the hustle of a marketing agency has changed his outlook on work and life. On the show this week is Bryan Kramer.

B2B 121

B2B Publishing List Social Media 121

Janet Fouts

APRIL 18, 2014

Especially in social media, taking the time to actively notice what’s going on before engaging can lead to a more focused, enlightening and productive experience for everyone. Instead of letting the cacophony of social media and business matters drive you, take control of what you allow to be important.

Energy 144

Energy Social Media Social Networking Issues 144

Janet Fouts

OCTOBER 22, 2019

Maria Ross, the founder of brand consultancy Red Slice, believes cash flow, creativity and compassion are not mutually exclusive. She has spoken to audiences ranging from The New York Times to BlogHer and has written for numerous media outlets, including Entrepreneur.com. Find Maria on her website and social media: LinkedIn.

Skills 70

Skills Collaboration Engineering Consultant 70

Janet Fouts

MARCH 16, 2014

If you create scads of content and expect people to flock to your brand out of nowhere you’re nuts. Equally, if you expect it to stand alone without the support of the people in your social networks you may as well rent a billboard in the desert. social business Social Media Tips and Tricks'

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

SEPTEMBER 12, 2015

My portion of the book holds the kernel of an idea that I’ve been building on for some time now, and will be the focus of my 6th book “ Mindful Social Marketing – How Authenticity and Generosity are Transforming Marketing “, due for release in October 2015, published by Substantium. Simply being visible was enough.

Small Business 70

Small Business Authentication Newsletter Discount 70

Janet Fouts

NOVEMBER 7, 2011

The online social media magazine Social Media Examiner didn’t waste any time creating a page, and neither did most of the regular users of Google Plus. It’s Probably not a good idea to create a fan page that uses a brand name for example. How could we resist? How do I find business pages? Give it a try.

Google 141

Google Real Estate Avatar URL 141

Janet Fouts

MARCH 8, 2015

Holding the username as brand protection? Gain brand recognition? A news resource for your brand? Every social network has a specific voice or way of conversing with others. Evaluating this voice and seeing if it a good fit for you and your brand is important. Corporate Social Media Marketing mindfulsocial'

Marketing 70

Marketing Authentication Resources Metrics 70

Janet Fouts

OCTOBER 21, 2014

There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. BuzzSumo -Keyword, brand and news monitoring, locating influencers and interacting with them on Twitter right from the dashboard. I totally get that. What are your key apps?

HootSuite 137

HootSuite Conference Project Hotels 137

Janet Fouts

AUGUST 11, 2017

I already podcast on Spreaker, and I didn’t want to dilute my brand with too many channels. Anchor converts recorded audio into video clips that play on all of the major social media platforms, including built in, editable captioning with automatic speech to text. I signed up for Anchor.FM

Apple 85

Apple Mobile Platform Google 85

Janet Fouts

DECEMBER 2, 2011

Unless you’re a big brand with Google Direct Connect you don’t own the page name. Currently few social media management tools offer Google+ support, though Hootsuite will be soon. So why do all the big brands have Google+ pages then? But what about a smaller brand? Apply here.

Google 132

Google HootSuite Feed Feedly 132

Janet Fouts

FEBRUARY 11, 2013

Is that content the real reflection of the brand and it’s value? I work with a talented team of community managers and I know many more through speaking, conferences and social media. Many have a passion for the topic of conversation central to the brand they manage. Not always. I’m getting there.

Communities 141

Communities Content Jive Meme 141

Janet Fouts

JUNE 30, 2014

I asked a few of my social media friends about it. That said, SocialBakers reports that brands are starting to see engagement on the rise on their Facebook pages. Corporate Social Media Facebook social business Social Media in Action' Should we wait around and see?

Sentiment 134

Sentiment Journal Analysis Facebook 134