Firebelly

MARCH 9, 2015

Finding a brand that does everything right on social media is a lot like finding a four-leaf clover. Patrick’s Day, here are three ways to make your social media followers feel like they’ve found gold at the end of a rainbow. 3 WAYS TO “GET LUCKY” ON SOCIAL MEDIA.

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Firebelly

MARCH 23, 2015

But not even Starbucks, with all its social media savvy and corporate-sized budgets for sophisticated tools can track that sale to Twitter. Until people are uploading their brains to the internet, social media will never get credit for those sales. They just can’t. And neither can you. People are impressionable.

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Social Media Discount Course Publishing 170

Firebelly

OCTOBER 23, 2017

A social media crisis is bound to happen at some point to your brand. Being prepared is the first step to surviving a social media crisis! Being prepared is the first step to surviving a social media crisis! Be Human It is so easy feel protective about your brand and be overly defensive.

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Firebelly

NOVEMBER 19, 2014

It takes a lot of time, effort and talent to be successful on social media, but because brands didn’t have to pay to create an account, the perception that it was “free” existed. Social Media social ads' Well, that “free ride” has come to an end.

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Social Media Trends Brands 199

Firebelly

OCTOBER 18, 2013

Being the guy I am, I sought out the social media-related sessions. ” Steph Parker , Social Strategist, Hill Holiday. “Focus more on your customers’ stories and less on your brand story. Blog Social Media' This past week, Duncan and I attended the BOLO Conference in Scottsdale, Arizona.

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Social Media Tips Conference Feed 223

Firebelly

JULY 2, 2014

Americans celebrate the 4th of July with BBQs and fireworks, but brands can create “fireworks” of their own on social media this Independence Day. 4th of July: Three Social Media Sites That Shouldn’t Take a Holiday By Deborah Sweeney Holidays are a prime opportunity to put. Blog Social Media'

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Firebelly

OCTOBER 15, 2014

Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content By Jessica Gioglio In celebration of this spooktactular holiday, we’re skipping the tricks and going right to the treats. From Facebook, to Twitter, Vine, Blog Social Media' Check out these five must-reads for inspiration.

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Social Media Communities Examples Twitter 170

Firebelly

NOVEMBER 5, 2014

Gen Y might not buy logo’d apparel, but they have no problem wearing it and promoting it in their Vine videos, Snapchat snaps and Instagram photos if brands pay them. Social Media' Selling out is no longer seen as something negative—it’s the norm.

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Apparel Social Media Trends Buy 223

Firebelly

NOVEMBER 12, 2014

If you’re only doing hashtag and text-based searches for your brand, then you’re literally “missing the pictures.” ” Common social listening tools like Radian6 miss many of the photos with your brand’s logo in them unless the person who uploaded it mentioned you in the description.

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Radian6 Social Media Trends Hashtag 177

Firebelly

DECEMBER 11, 2012

With as quickly as things move on social media sites, there are going to be mistakes. Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. Lessons from 2012’s Social Media Disasters.

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Social Media Social Networking Campaign Organization 193

Firebelly

JANUARY 7, 2014

The art of finding the optimal times to post updates, tweet, and share brand items on social media remains a conflicting mess of information. Since there is no tried and true way of knowing your posts are being published at the perfect time, it is important to know your brand’s audience and the habits of its fans.

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Social Media Patterns Study Platform 170

Firebelly

SEPTEMBER 25, 2017

As a social media manager, you are bound to come across unsavory comments on your social channels. When is it appropriate to hide, block or delete on social media? Sometimes all it takes to diffuse a situation on social media is to show you value this person’s opinion. So how do you handle them?

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Social Media Construction Social Media Management Compete 150

Firebelly

DECEMBER 11, 2013

So while most people complain about how social media gives them FOMO syndrome , this time of year I am actually more grateful for social media than I usually them. And since I consider myself a social media addict, that says a lot.). How do you use social media to stay connected during the holidays?

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Social Media Journal Team Brands 168

Firebelly

APRIL 2, 2018

It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ?? Here’s what you should know about these Social Superheroes. Need help explaining social media marketing to someone in your life?

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Instagram Brands Facebook Comparison 131

Firebelly

MARCH 17, 2013

Check out these three must-reads on how your brand can celebrate it. 5 Great Green Social Media Tips for St Patrick’s Day. We’ve compiled some tips for Paddy’s Day that allows your social media to shine when everyone else is having a grand old time. Social Media Branding for St. Patrick’s Day.

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Social Media Social Networking Tips Brands 177

Firebelly

OCTOBER 15, 2013

Many brands have had to learn the hard way that during a national disaster or tragedy, it is often best to step away from social media. Despite being seen in many peoples eyes as a distasteful way to plug his brand, Cole’s decision goes back to the age old thought that there is no such thing as bad publicity.

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Social Media Fashion Authentication Price 162

Firebelly

NOVEMBER 15, 2012

Incidentally, for the brand managers and agencies reading this — if your favorite company took two hours to answer the phone when you called, how would you feel about them? Are you monitoring your response times or even aware of people talking about your brand? But this is not a bad thing, nor is social necessarily negative ROI.

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Social Media Hotels Retail Airlines 241

Firebelly

DECEMBER 4, 2012

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. 100 Fascinating Social Media Statistics and Figures From 2012. Americans Spent a Collective 230 Millennia on Social Media During One Month in 2012.

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Nielsen Social Media Statistics Sentiment 241

Firebelly

NOVEMBER 17, 2014

It’s not too late for your brand to have some fun on social media this Thanksgiving. Social Media Planning for Thanksgiving By Julia Bass Thanksgiving is upon us. Social Media thanksgiving' Get inspired with these five must-reads.

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Social Media Twitter Brands 119

Firebelly

MARCH 23, 2015

But not even Starbucks, with all its social media savvy and corporate-sized budgets for sophisticated tools can track that sale to Twitter. Until people are uploading their brains to the internet, social media will never get credit for those sales. They just can’t. And neither can you. People are impressionable.

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Social Media Discount Course Publishing 100

Firebelly

DECEMBER 21, 2015

The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days. For some brands—yes.

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Firebelly

OCTOBER 8, 2013

Many mega brands are finding out just how difficult it is to develop a successful social media strategy. Despite spending a combined $19 million on social media in the last year, only 10 percent of the 655 big businesses surveyed in a recent global report saw positive results.

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Social Media Survey Collaboration Report 158

Firebelly

NOVEMBER 7, 2013

And yet, despite being the second most popular social networking site behind Facebook for industry business objectives, just 55 percent of the marketers who are currently using the social media network say they are satisfied with the service. ” Blog Social Media Marketing Twitter'

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Social Media Twitter Marketing Loyalty 155

Firebelly

MARCH 23, 2015

But not even Starbucks, with all its social media savvy and corporate-sized budgets for sophisticated tools can track that sale to Twitter. Until people are uploading their brains to the internet, social media will never get credit for those sales. They just can’t. And neither can you. People are impressionable.

Social Media 100

Social Media Discount Course Publishing 100

Firebelly

JANUARY 19, 2016

Firebelly CEO Duncan Alney recently appeared on an episode of Living By Design to discuss how businesses can use social media to promote products and services with host Cathy Holloway Hill. Need help promoting your brand’s products and services on social media? Video URL: https://youtu.be/vpff-9xJwEk

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Products Social Media URL Hosting 100

Firebelly

OCTOBER 17, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. 10 Things You Should Include in a Social Media Plan. This is especially true for social media planning, where all too often the plan revolves around a murky set of objectives and a band of interns. Social Media’s Outcast Brands.

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Social Media YouTube Authentication Applications 168

Firebelly

MARCH 8, 2016

You don’t have to be a graphic designer or a Photoshop pro to create stunning graphics for your social media channels. You can also upgrade to Canva for Work —a subscription service that allows you to save your brand’s logo, colors and fonts so you can quickly create on-brand marketing materials. Facebook ads.

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Firebelly

NOVEMBER 21, 2013

I wanted to get another expert opinion on social media promotions so I asked our own Chad Richards , who has run more social promotions than he can remember, to offer some advice. “There have been so many occasions when I’ve seen brands build a promotion and complain about the low participation. Social Media'

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Firebelly

OCTOBER 26, 2015

Is your brand tricking customers more than treating them on social media? Your social profiles aren’t optimized for search. You don’t monitor brand mentions on Twitter or Instagram. Halloween is almost here. WHY YOU’RE SCARING PEOPLE. You’re inaccessible and hard to find. Your customers can’t find you.

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Social Media Instagram Publishing Questions 100

Firebelly

DECEMBER 26, 2011

Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012. 5 Social Media Predictions for 2012. By Jeffrey L.

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Social Media B2B Analytics YouTube 206

Firebelly

JULY 22, 2011

Not everyone has common sense when it comes to social media. So, here are four social media mistakes that could’ve easily been prevented by common sense –. So, here are four social media mistakes that could’ve easily been prevented by common sense –. Many of these people own businesses.

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Social Media Apparel Loyalty Hashtag 239

Firebelly

MAY 30, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. By Wildfire While video, photo, and essay contests are the most inherently social promotion apps you can run for your fans, not all contests perform equally. 8 Brands That Have Found Success on Facebook & What We Can Learn.

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Social Media ROI Social Media Management Social Networking 187

Firebelly

MAY 11, 2015

I’m surprised at the number of brands who keep making this common social media mistake. Despite years of warnings, and even some embarrassing revelations (think “Great Instagram Purge of 2014″), brands continue to be seduced by a shortcut that gets them nowhere in the long run. What am I talking about?

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Social Media Marketing Community building Analysis 100

Firebelly

MARCH 28, 2016

Spring has sprung and it’s time to clean up your social media channels! You can also see how your Facebook page compares to those of similar brands. Using these tools can be a great start to understanding how you can improve your social media efforts. For Blogs: HubSpot’s Website Grader.

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Social Media Tools Hubspot HootSuite 100

Firebelly

APRIL 18, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. HOW TO: Get the Most Out of Advanced Social Media Search. By Ann Smarty Social media search — the ability to tap into thousands of real-time updates — has long been a hot topic. What’s holding them back?

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Social Media Foursquare ROI LinkedIn 184

Firebelly

JUNE 6, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. 3 Key Metrics To Measure Social Media Success. 3 Key Metrics To Measure Social Media Success. By Clay McDaniel Social media marketing has entered a new era. 10 Reasons Why Automated Social Media Listening Tools Fail.

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Social Media Sentiment LinkedIn Metrics 189

Firebelly

NOVEMBER 21, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. Brand Management: The Asshole Effect. The Cure to Common Social Media Distractions. By Kristi Hines Social media can be an invaluable part of your business’ online marketing strategy. Lies Your Social Media Agency Tells You.

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Social Media Case Study Social CRM Study 168