Dave Fleet

MARCH 30, 2012

Social media practitioners: want to get better at your job? Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. The conversation could go something like this: A: We need to be in social media.

Social Media 353

Social Media Loyalty Conversation Buy 353

Dave Fleet

AUGUST 30, 2010

As corporate spending on social media-based communication continues to rise, I’m beginning to worry that many brands are inadvertently adopting a ’scorched earth’ approach to their online activities. Tags: social media strategy engagement. What do I mean by scorched earth? Image: Steve Lacy ).

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

JANUARY 18, 2012

Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective. CES is not a social media conference (duh). That doesn’t mean there’s no place for social media, though – far from it. What do you think?

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

OCTOBER 22, 2010

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#. The Challenge. Image: Shutterstock ).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

FEBRUARY 4, 2016

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust. Meanwhile, trust in social media fell by six per cent.

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

NOVEMBER 29, 2010

Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant. So, without further ado, here are nine ways to evaluate a social media agency.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Dave Fleet

DECEMBER 20, 2010

Meanwhile, Facebook rolls out revamped Page layouts for brands… and then rolls them back, after first taking their site down for a while. Because this is one of the busiest times of year for many brands. These two situations serve to reinforce a point I often make nowadays: Third-party social media tools have many advantages.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

MAY 12, 2010

You must improve customer support: Poor customer service now has the potential to do widespread damage to your brand. As Ray puts it, “Marketers must view their customer service organizations as a key component in brand-building efforts&#. Tags: social media strategy. How does your organization shape up?

Organization 393

Organization Social Media Airlines Issues 393

Dave Fleet

MAY 10, 2010

The social network launched roughly 6.5 The intent, according to All Facebook , was to take generic topics that aren’t necessarily brand-focused and to create Community Pages for them. Causing Headaches for Brands. Community pages – theoretically about topics, causes or experiences but seemingly also about brands.

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

JULY 20, 2010

Too much has already been written about the recent Old Spice foray into social media. Not a PR agency, or a social media agency. On Sunday, the Wall Street Journal ran an interesting story on the growing interest of ad agencies in the social media space. An ad agency.

Social Media 379

Social Media Advertising Journal Campaign 379

Dave Fleet

MARCH 8, 2012

We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. Here’s what we didn’t realize back in October: The Timeline you see on a brand page is personalized by your friends’ actions. My friend Jay Baer says it betrays small businesses.

Curation 389

Curation Brands Facebook Patterns 389

Dave Fleet

JUNE 9, 2010

Eqentia is a social media startup headquartered in Toronto, Canada. In this week’s episode of Social Mediators , Eqentia’s CEO and Founder, William Mougayar , joins Joe Thornley and me for a discussion about Eqentia, what it does, who it’s aimed at and future plans for it. Have you tried Eqentia ?

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

JANUARY 26, 2021

Social media usage has surged while wide-reaching lockdowns have accelerated digital transformation for businesses over the last six months. Social media issues just scratch the surface. Social media is not homogenous – and it’s not going away. Shifting towards a privacy-first stance.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

FEBRUARY 18, 2013

An hour and fifteen minutes later , the account was suspended, but not before the news spread across the social media fishbowl at lightning speed. How robust Burger King’s security processes for their social media channels are. When this is all over, if this will have any impact on the brand whatsoever.

Twitter 415

Twitter Social Media Communities Company 415

Dave Fleet

MARCH 1, 2014

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Is this a good thing?

Communities 410

Communities Marketing Loyalty Social Media 410

Dave Fleet

AUGUST 12, 2010

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. The agency / client dynamic is one that varies, dependent on the brand. Is that knowledge the same as the impression you relay on social mediums?

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. That approach is ineffective in social media. Nowadays, the rifle can work.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. There’s nothing new in the fact that the vast majority of user/brand interactions come through the news feed.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

SEPTEMBER 14, 2011

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. Strategy is important.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

JANUARY 9, 2012

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (review coming soon). The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ( here’s my review ). Content Rules ( here’s my review ).

Social CRM 304

Social CRM Flickr ROI Review 304

Dave Fleet

SEPTEMBER 29, 2010

Tweet The maturation of the conversation about social media-driven PR continues. As Chris Brogan put in a well-timed post on social media metrics today, “The social media metric that I think does matter and that is difficult to fully qualify is sentiment : the positive or negative mentions of a brand, product, service, whatever.&#

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. Invest in Social Media Management Systems before you lose control.

How To 321

How To System Social Media Management Trends 321

Dave Fleet

MARCH 1, 2014

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Is this a good thing?

Communities 199

Communities Marketing Loyalty Social Media 199

Dave Fleet

APRIL 5, 2012

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” Why then, one might wonder, do brands advertise like this? Some brands have actually found the solution. Nobody talks this way. So what’s the big deal?

Health Care 370

Health Care Advertising Posterous Sample 370

Dave Fleet

AUGUST 24, 2010

The combination of immediacy and near-universal adoption of social media tools in many countries can lead to a communications and HR nightmare if processes and policies aren’t thought-out in advance. In particular, we’ll consider: What is the best way to structure social media within a company?

Policies 274

Policies Company Proposal Privacy 274

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

OCTOBER 29, 2010

The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% So, your job #1 as a steward of your brand’s Facebook page is to draw people to your page and maximize your conversion rate of visits to “likes.&# Interesting, right?

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

FEBRUARY 28, 2011

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Avoiding social media osolescence.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Dave Fleet

OCTOBER 14, 2010

Not only do you drop back from that initial level of engagement, you also risk creating social media scorched earth as you do so. Tags: communications pr public relations social media strategy. Take campaign-based Facebook pages, for example. Again, a shift. So how can we deal with this sensitively?

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

NOVEMBER 17, 2010

The new console incorporates three new elements into the existing search functionality: Creation of topic stacks by keyword group: allowing more targeted search results to be displayed (you could, for example, focus in on company and brand mentions rather than broader industry conversation). What would you like to see?

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

DECEMBER 2, 2010

Let me explain further… You shift from earned to paid media. If we break online communications into different spheres – owned, paid, earned and social media – PR has traditionally played in the “earned media&# space. Earned media brings with it lots of advantages.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading).

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

MARCH 2, 2011

Core to the pros (and the cons) of the new plugin from a brand perspective is the combination of this new feature with the recent change to allow people to use Facebook “as a Page&# – commenting throughout the site under the banner of a Page rather than a person. Bring brand advocates onto third-party sites.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

MAY 16, 2011

Zero detail on actual social media activities. At no point in the report does it say that (a) the companies were engaged in any sort of social media activities, (b) the form that those activities took (c) the scale and reach that those activities had, or (d) the quality of those activities. Social media objectives vary.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

SEPTEMBER 9, 2010

As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. What impact did these social media indicators have on brand awareness, preference, and sales?

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

APRIL 26, 2011

I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over social media, with posts like this one or like this from Search Engine Journal previously. Guess which he works for. Didn’t people ever learn how to play nicely with others?

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

FEBRUARY 14, 2011

Lots to cover in this week’s reads – TweetDeck, link farming, Facebook newsfeed and the new Pages layout; social media in emergencies and a few networking tips to round things out. Mashable: How Brands Can Make the Most of Facebook’s New Pages. Late last week, Facebook rolled out a new layout for brand Pages.

Tweetdeck 260

Tweetdeck SEO Facebook Social Media 260