Atom Thought

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How Social Media is changing brand communication paradigm

Atom Thought

It was an interesting topic in the sense that it allowed me to think and present on how decision making process of people is undergoing a paradigm shift, as also then how challenging it becomes for brands to integrate their communication within the social media framework to reach and influence people.

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Social Media 5000 Years Back!

Atom Thought

Coming back to 21st century- How can brands learn from Ramayana? Brands need to play the social media marketing game very subtly. Brands, by helping people achieve their aspirations, help themselves. How businesses are lapping up social media? CrowdSourcing- The New Social Media Mantra to Sell Better!

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5 Quick Tips for Building your Personal Brand!

Atom Thought

One of my friends asked me about giving tips of how to create personal branding via social media, and I thought of sharing the tips with all of you. Before you read the tips, one caveat, personal branding or reputation of any sort takes time to get build. One can invest money to buy media. Digital Insight'

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Social Media and the New Workplace!

Atom Thought

Some time back I wrote an article in The CTOForum Magazine about how social media is impacting the next generation enterprises. How businesses are lapping up social media? How Social Media is changing brand communication paradigm The Great Indian Digital Elections! Related Posts: Enterprise 2.0!

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Close Looping Your Social Media Marketing Campaign!

Atom Thought

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.

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4 Social Media Lessons from Sachin Tendulkar

Atom Thought

4 social media lessons from sachin tendulkar! from Saurabh Pandey Related Posts: How Social Media is changing brand communication paradigm Social Media and the New Workplace! Media Partnership Web Analytics Q & A With Avinash Kaushik & Nick. Very interesting read!

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Are You Building A Loveable Or A Buyable Brand?

Atom Thought

The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable friendly brands as compared to behemoths and intimidating big brands of yesteryears (IBM, Ford, AT&T etc.)

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