Ari Herzog

SEPTEMBER 20, 2010

By means of example, here are 12 job titles with a range of similarly-worded responsibilities: New Media Coordinator. Director of Integrated Media. Social Media Manager. Social Media Specialist. Digital & Social Media Specialist. Related posts: Who are the Best Social Media Researchers?

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Social Media Hotels Social Media Management Organization 157

Ari Herzog

OCTOBER 8, 2010

Musicians and politicans use it for branding, so why shouldn’t you? If a person is introduced to you as a social media expert, don’t worry about whether the person is really an expert or not. If unhappy, Iggy Pintado compiled a list of 10 ways you can apply social media right now. Be productive.

Social Media 161

Social Media Tips MySpace Video 161

Ari Herzog

JANUARY 9, 2013

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. They did that, and they told their friends.

LinkedIn 133

LinkedIn Social Media Strategy Tips 133

Ari Herzog

AUGUST 3, 2012

We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. I have been involved in some form with the Social Media Club Boston Chapter since its founding in 2006, and remain so to this day, currently serving as a member of the board.

Social Media 101

Social Media Startup Energy Meeting 101

Ari Herzog

MARCH 1, 2012

Not surprisingly, many companies in the financial services industry are forking over a chunk of that change to their social media budgets. In terms of social media presence, AmEx is clearly the winner. So they’ve taken social media seriously from the get go. Discover more articles on new and emerging media.

Social Media 105

Social Media Small Business Banking Retail 105

Ari Herzog

SEPTEMBER 21, 2010

If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. This is because, no matter how hard you try, the typical social media generation will find your release spammy, boring and perhaps illegitimate.

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Press Release Social Media How To MySpace 131

Ari Herzog

SEPTEMBER 9, 2015

He’s a social media consultant, travels the country talking about how to sell your brand online, and, until earlier this week, we’d never met. Because social media acts as a water cooler, it’s not always important for two people to meet in person to know each other.

Social Media 70

Social Media Patterns Flickr LinkedIn 70

Ari Herzog

SEPTEMBER 22, 2011

If you are inspired to add a comment with your thoughts, please visit Explore My Brand New Facebook Timeline in your browser. Ari Herzog provides social media marketing and editorial services. It will be launched to the world over the next few weeks. Thank you for reading! Sign up for his email newsletter and send a tweet.

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Brands Facebook Conference Newsletter 128

Ari Herzog

JANUARY 27, 2011

This may come as a surprise to you, being a reader of a social media blog. However, social media is still somewhat of a new and unchartered territory to us traditional marketers. Why are established brands so hesitant in jumping onto the social media bandwagon? Because we are scared. You’re too cheap.

Comments 187

Comments Features Buy Brands 187

Ari Herzog

AUGUST 22, 2013

I led national conference panels on social media marketing. Looking back at my blog archive my answers were staring back at me: diluting social media , using the telephone , changing blog layouts , leaving Flickr Pro , unfriending , unlinking , and going dumb. I drank the social media Kool-Aid and I had my fill.

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Meeting Marketing Avatar Flickr 168

Ari Herzog

JUNE 28, 2012

Laurent works for an email marketing company and has her own Facebook page to promote training events and ask her fans what they think about the evolution of social media. Julia Campbell talks about the importance of social media marketing for nonprofits on her Facebook page. The list goes on and on. I can relate.

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Facebook Loyalty Small Business Eventful 189

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. JB’s services are broad from corporate identity to web strategy to brand advertising to content management.

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Radian6 Press Release Vimeo Upcoming 172

Ari Herzog

SEPTEMBER 20, 2012

From Singapore I’ve watched the social media world develop its identity and characteristics. Often, friends from the “real” world gave me passage to the social media world. Most social media user interfaces remind me of miniaturized strip malls. Social media became specialized.

MySpace 187

MySpace Tweetdeck Mashup Flickr 187

Ari Herzog

JUNE 23, 2011

The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Klout is becoming that thing by which you will be judged in social media. Connect all your social media accounts.

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Klout Influencer LinkedIn System 190

Ari Herzog

APRIL 21, 2020

Joe needs to be genuine on social media so people can like him. I don’t refer to the media. Are there common celebrities or brands mentioned positively alongside Joe’s name? Can those brands be approached for a partnership? .” Source: Jezebel , April 27, 2019. Second: Give people hope.

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Posterous Sentiment Reddit YouTube 91

Ari Herzog

SEPTEMBER 29, 2010

Here is the old: Public policy and communications professional with experience in public administration, constituent relations, writing, speaking presentations, policy analysis, and social media marketing. I actively promote my personal brand as a blogger and public speaker of new and emerging media.

LinkedIn 161

LinkedIn Policies Press Release MySpace 161

Ari Herzog

JULY 6, 2012

Social Media Marketing Across Global Cultures by Christian Arno. What Nike Teaches Us About Social Media by Brandon Yanofsky. Why Social Media Quality Beats Quantity by Marcus Sheridan. When he's not blogging, Ari helps brands improve their digital media marketing. Know someone? Got a question?

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Blogger Klout Proposal Mobile 151

Ari Herzog

JANUARY 2, 2014

Since writing about my new brand yesterday and promoting it on my current social media channels, people have slowly been following the different accounts. AriHerzogDotCom is a brand. You can call it my personal brand or you can call it a brand in and of itself. He/I writes this sentence. Got a question?

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Twitter Analytics LinkedIn Google 129

Ari Herzog

JUNE 20, 2012

Facebook is an excellent marketing platform for a restaurant to help it increase brand awareness, recruit new customers, and empower patrons to network with each other. Ari Herzog is currently seeking a full time position in social media. But which restaurants are doing a great job and which need help? Picture by Matthew Hull.

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Review Lurker Facebook Foursquare 133

Ari Herzog

OCTOBER 30, 2010

Watch the video , donate what you can at this site , and opt to brand your Twitter and Facebook accounts with the charity application on one day. Related posts: Join Me and Stop Using Social Media. Tags: Social Media globalization socialchange. How I Gave Back This Holiday Season.

Twitter 167

Twitter Facebook Applications Blogger 167

Ari Herzog

MARCH 12, 2012

Clicking the link, I learned about sponsored stories and how companies and brands can choose to pay select Facebook users for the privilege of sharing that brand page with their friends. To the brands reading my blog: I have over 700 friends on Facebook. Ari Herzog is currently seeking a full time position in social media.

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Company Facebook Feed Feedly 125

Ari Herzog

SEPTEMBER 8, 2011

The agenda indicates a who’s who of represented brands and speakers, including social media directors and business executives from Morgan Stanley, Audi, Gannett, PR Newswire, and HootSuite. Ari Herzog provides social media marketing and editorial services. Here is a Gravity Summit overview.

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Badge Airlines HootSuite Overview 132

Ari Herzog

APRIL 4, 2018

And in an age of social media when nobody has time or desire to read long-form content on a mobile screen, maybe I should aim to write content (and any content, at that) that can be easily digested on that screen. However, I recognize that I’ll never grow a target audience unless (most of) my writing is focused.

Mobile 70

Mobile Communities Sites Social Media 70

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. New Media.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Ari Herzog

SEPTEMBER 16, 2012

Please continue reading 90 Percent of Small Business Use Social Media and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing. You also need to integrate internet communications into your normal routine of business networking. Got a question? Contact Ari today!

Small Business 195

Small Business Social Media Foursquare Survey 195

Ari Herzog

FEBRUARY 6, 2011

Also, I’m one of the only people doing real science and publishing actual data about social media behavior, Facebook included. Too many “emerging media specialists&# aren’t basing their advice on anything more than “unicorns and rainbows.&# Dan: In some cases, they are from brands we like.

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Facebook Marketing Hubspot Case Study 183

Ari Herzog

JANUARY 15, 2013

Font size equals frequency; more people equate me as a social media professional than a marketing professional or someone who lives in metro Boston, and this is why social and media are the largest words. Please note that I am not calling myself an expert in social media. What is your reputation?

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Reputation Microsoft Newsletter Hashtag 127

Ari Herzog

JANUARY 30, 2014

From Mashable’s January 2012 interview with the UN social media lead Nancy Groves, the following passage is notable: “Info can be a little slow to get out because of the translation and political review process,” says Groves. Lo and behold the following morning: @ariherzog Thanks for the feedback!

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Hashtag Social Networking Review Twitter 137

Ari Herzog

FEBRUARY 16, 2011

Henriette Weber wants social media experts to come out of the closet, believing they will make the world a better place. When you ask them the results of their social media program they answer with vanity metrics like number of followers or engagement levels. Can a Social Media Dumbass Also Be an Expert?

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ROI Metrics Social Media Buy 120

Ari Herzog

FEBRUARY 18, 2014

I couldn’t differentiate the two because of overlapping audiences and brand confusion — and deleted my page. Freelancers, consultants, and solopreneurs should have a separate page for their brand, Tamar tells me, if they derive 100% of their income from that brand. I didn’t. Income came from multiple places.

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Facebook Real Estate Consultant Advertising 136

Ari Herzog

SEPTEMBER 13, 2013

Heed the advice of social media consultants and promote your blog by commenting on other blogs. Comments that tell a story help your brand and help me understand what you’re trying to convey. Be active in their blog communities, link to their blog posts, and submit guest post ideas.

Comments 114

Comments Policies WordPress Meeting 114

Ari Herzog

SEPTEMBER 9, 2012

When he's not blogging, Ari helps brands improve their digital media marketing. Comments Comments Related Stories Why You Should Unfriend Facebook Friends Twitter Verifies Vice President Paul Ryan #MySMCStory: Social Media Club and Me. Please continue reading Testing and leave a comment if inspired. Got a question?

Technorati 98

Technorati Comments Questions Social Media 98

Ari Herzog

JANUARY 5, 2014

With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? Looking back to January 1 when I blogged about creating a new brand for myself , I ask these questions and laugh. Put the "social" back in social media.

Social Networking 148

Social Networking LinkedIn Groups Groups 148

Ari Herzog

MARCH 4, 2011

Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. I am working to define my brand and my services succinctly that anyone can understand who I am and what I do. I’m not working on a thesis.

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Organization Comments Brands Social Media 141

Ari Herzog

DECEMBER 28, 2012

I will continue to seek out new connections who are strategically aligned with my interests and passions in social media marketing, open government, and social change. When he's not blogging, Ari helps brands improve their digital media marketing. You can like Digital Me right now. LinkedIn in 2013. Got a question?

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LinkedIn Twitter Facebook Foursquare 170

Ari Herzog

JULY 5, 2011

Companies have historically been limited in what they can buy and how they can market their brand in accordance to availability. Related articles you may enjoy: Guest Post by Kenneth Weiss: When Social Media Becomes Slightware, Your Brand Does Not Stand a Chance. How Digitally Distinct is Your Online Brand?

Buy 96

Buy URL Travel Groups 96

Ari Herzog

AUGUST 30, 2011

Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors. Why My Twitter Account is Brand New – and What it Means for You. If you are inspired to add a comment with your thoughts, please visit When Twitter Suspends Your Account in your browser.

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Twitter Comments Social Media Brands 115