Akamai Marketing

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Socially Speaking What do YOU expect from brands and companies using social media?

Akamai Marketing

For sometime now, I’ve talked at you and with you about social media karma and best practices. However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles.

Company 161
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The Dave and Busters Tweet Lesson: Stand By Your Brand

Akamai Marketing

Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked the “holier than thou” media to earn mega points for traffic. Branding is like getting a tattoo: it takes guts and commitment. It’s OK.

Brands 237
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What’s the ROI of Social Media Silence?

Akamai Marketing

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” But it struck me. Perhaps we are asking the wrong question.

ROI 171
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Who we are…not what we are in social media

Akamai Marketing

Social media really messes all that up, doesn’t it? Have you ever heard as I do, the sound of the wind blowing when you look at demographics for social networks? Someone might follow your brand and a competing brand. Maybe you even sought to discover emerging trends. They are practically meaningless.

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Social Media Complainers – your new BFF's

Akamai Marketing

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

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6 reasons why social media shouldn’t be a last ditch effort

Akamai Marketing

Social media and business have this in common. Social media too, takes hard work and requires a hard look at multifaceted issues. Sometimes there are challenges to social media, and when that happens there are a number of choices you can make, some will solve the problem others will just blame someone else.

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The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.